The odds against successful product innovation are long. New products need to win over consumers and convince retailers—a challenging task for many reasons, including saturated markets, a growing variety of products and brands, and shorter product life cycles. To shorten time to market, companies need to integrate all development-related areas, within a single sphere of visibility and influence.
, Offers Market-ready , Firewall Market Ready , Firewall Software Market , High-Tech Market Leaders , Market Ready to Support , Stock Market Ready , Market-ready Innovations , Market Ready to Rebound , Market Niche , Market Ready Sold , Access Market-ready , E-learning Market , Market Ready Criteria . New-Product Development and Introduction in the Consumer Products Industry EXECUTIVE SUMMARY Innovation is key to market success in the consumer products industry. To speed innovation and bring new products