Economic activity in emerging markets is growing at around 40 percent—as compared with 2 to 5 percent in the West and Japan. Businesses all over the globe are competing for people who have numerous options and high expectations. How can your company attract and retain talent in emerging markets in Brazil, Russia, India, and China—offering new employees what they want, while ensuring your bottom line is met? Find out.
no limits. The playing field is level. TCS Iberoamerica, a $160 million unit of Tata Consultancy Services (itself a division of the $28.5 billion Tata Group), provides software and technology services to clients in Latin America, Spain, and Portugal, while also contributing to other TCS endeavors worldwide. It's easy to understand why an Indian would want to work for Tata Group in India. But what motivates a Uruguayan software engineer to work for an Indian company in Brazil? The combination of a strong b