I recently had the opportunity to speak with IBM and take a closer look at the vendor’s SPSS product portfolio, some if its main functions and features, and how it fits within IBM’s overall analytics strategy. Here’s a sneak peek into SPSS and IBM’s analytics strategy.
SPSS Part of IBM’s Smarter Planet Initiative
In recent years, particularly with the acquisitions of important analytics
expanding predictive analytics
been executing an ambitious strategy, expanding its presence in the business intelligence (BI) and analytics space. Specifically, it has incorporated its analytics platform into IBM’s global Smarter Planet initiative , which includes Social Business, SmartCloud, MobileFirst, and, of course, the Smarter Analytics portion, of which SPSS is a core component. With a comprehensive vision, the vendor has developed, both internally and via the acquisition of key players in this space, a complete platform,