Baan, once a leading global provider of ERP software hopes its adoptive parent, Invensys, will put it back on the enterprise software applications map. However, we believe Baan’s path to full recovery will be quite thorny. Part 1 discusses Baan’s history and where it is headed under Invensys.
expand sales force sfa
made several attempts to expand beyond its core ERP functionality and stimulate sales growth. Initiatives included the introduction of an enterprise application framework, vendor enhanced plug-ins, sales force automation (SFA) tools, customer relationship management (CRM), and - following the latest trend - business-to-business (B2B) e-commerce. During 1999, Baan pursued a dual product strategy: 1) becoming one of the first ERP vendors to offer a fully integrated ERP-CRM-SCM product suite, and 2)