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Three Es of CRM
With product lifecycles accelerating and pricing pressures increasing, organizations must focus on delivering unique customer experiences to differentiate

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CRM for Financial and Insurance Markets
Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or&n...
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Documents related to » execution benefits of crm


5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections
Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact

execution benefits of crm  careful planning and managed execution. In this white paper we have distilled our experience conducting selection projects for enterprise organizations into a Five-Step Guide to assist you in making the right decision the first time. We begin with the process of analyzing and developing weighted requirements. Second, we’ll help you incorporate these requirements into an overall request for proposal (RFP) that you can issue to a qualified group of CRM software vendors. We provide practical methods to Read More
These are the Times of CRM Vindication and Validation - Part 3
Part 1 of this series analyzed two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy” and “Maximizing CRM

execution benefits of crm  demand generation to sales execution in order to cancel any marketing activities that are not aligned with the actual sales capacity. Better targeting is not enough, since organizations need to be able to track campaign details throughout the campaign lifecycle across all channels. For example, organizations that rely heavily on events should be able to track all event venue details, attendees, registrations, cancellations, and customer details within their CRM solution, enabling them to accurately Read More
Comparison of ERP and CRM Markets' Life cycle Snapshots
Today's enterprise applications are required as a matter of course to address more than the processes taking place within the walls of an enterprise. Almost

execution benefits of crm  management and supply chain execution [SCE] or supplier relationship management [SRM]) have even bucked the trend and have shown some enviable growth of late (see The Hidden Gems of the Enterprise Application Space ). It might further be interesting to analyze the recent years of the enterprise resource planning (ERP) and CRM markets to discern how fortunes may often fluctuate and go in different directions at certain phases of their respective life cycles. The term ERP, if not necessarily coming back Read More
CRM without Compromise: A Strategy for Profitable Growth
When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at

execution benefits of crm  be added incrementally. An execution road map should detail the step-by-step implementation and phased rollout. Involve Users Early On Get employees involved early in the process of any implementation and business process redesign. Have employees from different departments and across hierarchies actively participate in the blueprint and rollout; consider using pilot groups. Sales or service representatives on the front line every day understand not only their own needs, but also critical pain points and Read More
Forecasting Total Cost of Ownership for Initial Deployments of Server Blades
For organizations deploying many servers, total cost of ownership (TCO) analyses favor blade over rack-optimized systems. Blade server systems—reducing both

execution benefits of crm   Read More
Software-as-a-service ERP versus On-premise ERP through the Lens of Total Cost of Ownership
This IDC white paper looks at the growing applicability of software as a service (SaaS) for enterprise-level business applications, and analyzes the adoption

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New Destinies: Stories of Outcomes Sensed, Predicted, and Changed in the World of the New Business Imperative
Remember 10 years ago, or maybe just 5, you used to have the luxury to think about your decisions. Not anymore. New rules apply to the global business

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Wipro Point of View: Changing Nature of the Wealth Management Industry
The slump in the wealth management industry has its roots in the financial crisis in America and Europe. This has led to high-net-worth individuals (HNI

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Never Was A Story Of More Woe Than This Of RJR And Nabisco
The complex maneuvers involved in RJR’s divestiture of Nabisco will prove simple compared to the efforts required to join Kraft and Nabisco in a way that

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Maximize the Green Efficiency of Multi-Site National Rollouts of Technology
The service industry consumes millions of gallons of fuel and expends trillions of pounds of carbon monoxide each year as trucks roll to installation and

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Justification of ERP Investments Part Two: The Intangible Effects of ERP
The intangible or non-financial benefits of an integrated enterprise resource planning (ERP) system can be viewed from several perspectives. For illustrative

execution benefits of crm  of ERP Investments Part Two: The Intangible Effects of ERP The Intangible Effects of ERP* The intangible or non-financial benefits of an integrated enterprise resource planning (ERP) system can be viewed from several perspectives. For illustrative purposes, the discussion will focus on the benefits for accounting, product and process design, production, sales, and management information system (MIS) functions. From the overall company standpoint, ERP provides a framework for working Read More
Understanding New CRM Functionality: Approaches to Ensure a Well-planned Successful CRM Implementation
Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of

execution benefits of crm   Read More
CRM and Technological Solutions: Be the Customer
In CRM, and now e-CRM, its not about the technology, but about focusing on the locus of importance around which CRM applications grew; namely, the customer

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The Integrated Information Management Infrastructure: The Business Value of the Best-of-Suite Approach
Overlooking how an application fits into your overall IT landscape can lead to costly implementations. But addressing data management with middleware solutions

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