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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 event marketing western electronics


Case Study: Western Electronics
As a contract manufacturer, Western Electronics makes assemblies for its customers. This translates into a huge volume of data being exchanged@and an

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » event marketing western electronics

SSA Acquires MAX Hoping To Leap From Its MIN


In order to return from oblivion SSA continues with more decisive moves to put itself back on the global enterprise applications map. Renaming itself as SSA Global Technologies (SSA GT) was one of the moves. It has recently acquired MAX International, a move to expand its offerings into the small and medium enterprise market. Will the market witness another Baan-like resurrection of a fallen ERP vendor?

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Smart Shoppers Go Abroad for Affordable Information Security Programs


Ernest Hemingway said, "If you want to meet interesting people you have to go to interesting places." Graduate programs in cryptography and information security in the U.S. have exorbitant tuition costs. Universities overseas and in Canada are much more affordable. Be a smart shopper and look at the International alternatives before signing a huge loan for an advanced degree in information security or cryptography in the United States.

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Can Webplan Reconcile Planning and Execution? Part One: Event Summary


According to the early signs, it appears that key elements of Webplan's business plan are producing results with dividends. These elements involve positioning itself as a response management player with new pricing and packaging that provides an aggressive entry point and fixed priced, fixed duration implementations; leveraging partnerships with enterprise applications vendors; and investing in field operations in North America and Asia with an expanded distribution model to include both direct and indirect global sales.

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Manugistics Indulges In The Open M&A Season


Does Manugistics’ acquisition of a small ERP vendor confirms a further degree of integration and convergence between ERP, SCM and CRM applications in 2002 and beyond, with SCM and CRM moving towards the transactional aspects that have until lately been the prerogative of ERP?

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The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

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Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

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Marketing and Intelligence, Together at Last


Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

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Real-life Examples of Killer App Marketing


Over the next decade, websites will diminish in importance and the webosphere will transform into an “app-o-sphere.” People will experience brands in a unified and interactive way regardless of what device they use. Learn about the four pillars of app marketing—acquisition campaigns, push messaging, in-app messaging, and cross-channel synchronization—and how to create killer app marketing campaigns.

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Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

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Salesforce Marketing Cloud Unveiled Today


Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement

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