Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM's) necessary parts-and-parcels, and the software category’s value proposition. At the end of that post, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via a bit of humor and the metaphor of the classic “Wizard of Oz” movie.
Namely, on March 23
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the spirit of the event here . But before I start to paraphrase the spirited presentation, some introduction to Pegasystems and Trefler is in order. Pegasystems provides BPM software to drive revenue growth, productivity , and business agility to over 760 of the world''s most sophisticated organizations in financial services, insurance, health care, government, life sciences, communications, manufacturing, and other industries. Headquartered in Cambridge, Massachusetts (US), the company employs over