A productive sales force must concentrate on acquiring, growing, and retaining profitable relationships with its clients. This requires clear, detailed views of prospects, customers, and the market—and the ability to turn insight into action. The right sales force automation (SFA) system can help you determine priorities and action plans to achieve the best results with your customers—and boost your profit margins.
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such as the SAP ERP application. This synchronization eliminates the need to maintain separate systems and ensures the rapid, accurate, and automatic transfer of ordermanagement, billing, financial, and other critical data between SAP CRM and SAP ERP. You can also easily and quickly access and transfer productavailability, credit-check, and other order-related information between the applications. Sales-analytical functionality from the SAP NetWeaver ® Business Intelligence component lets you create