FinancialForce.com, the offspring of an established best-of-breed provider of accounting and project-based applications and a cloud computing pioneer, aims to help companies align finance, sales, and service for profitable growth through its accounting, billing, and professional services automation (PSA) applications. Tom Brennan, FinancialForce.com’s vice president of product marketing, discusses the company’s successes.
erp introduction to salesforce
a portion of an ERP system, or a collection of point solutions. Our customers want to replace custom spreadsheets and the myriad of point solutions. This market is still very under-automated and under-integrated. We are, to our knowledge, the first Salesforce Chatter–enabled back-office app and probably the first socially enabled accounting app. Social functionality is part of the app, not a tool thrown on top. Collaboration between sales and finance is critical to help both teams stay informed and