The SAPPHIRE NOW + ASUG Annual Conference in Orlando, Florida, was a well-organized event that afforded attendees the opportunity to explore SAP offerings from various viewpoints: industry, lines of business, market trends, and hot topics. Throughout the conference, SAP attempted to display an air of coolness and to portray itself as not only a chill vendor, but also a fun employer.
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image of a legacy ERP company—which still hovers over the enterprise software market—as it transitions to becoming a cloud company. First, a full 30 minutes of the opening keynote was dedicated to millennial innovators, with polyglot Tim Doner, DJ Focus (Kelvin Doe), and Ayna Agarwal of She++ discussing how their innovative and entrepreneurial efforts have helped their communities and supported their intentions to better the world. This moment marks a clear effort by SAP to attract millennial talent.