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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 eol strategic event marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

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Is There a Smarter Way to Handle Excess Active and Obsolete Inventory?


Imagine the convenience of a 24x7 intranet marketplace where companies could sell off their inventory to the highest bidder. FreeFlow is one such business service provider, helping companies find buyers to sell their products to and increase inventory asset recovery.

eol strategic event marketing  active inventory. The end-of-life (EOL) stock and obsolete inventory are the inevitable results of unsold active inventory that has since been displaced by newer-generation products, or otherwise discontinued. But what about inventory returns , the items that are returned to the manufacturer as defective, obsolete, over aged, etc.? An inventory item record transaction records the return or receipt into physical stores of materials from which the item may be scrapped. To make things even more painful, Read More

Zooming into an Inventory Free Flow


FreeFlow, a provider of business services with a patented technology, aims to help companies improve product life cycle profitability by providing a unique, online auction platform where companies can reduce their at-risk and excess inventory.

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Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

eol strategic event marketing  web-based marketing software, marketing automation, co-op advertising, co-ope marketing, local marketing funding program Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

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Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

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Case Study: An ITIL Capacity Assessment and Strategic Alignment


Today, business is driven to change per customers’ needs, and IT organizations must be strategic partners with the lines of business. Information Technology Infrastructure Library (ITIL) best practices are gaining popularity as one way to manage change. However, implementing ITIL best practices in an IT organization is not without challenges. Learn about the approaches that can be used for successful ITIL implementation.

eol strategic event marketing  Study: An ITIL Capacity Assessment and Strategic Alignment Today, business is driven to change per customers’ needs, and IT organizations must be strategic partners with the lines of business. Information Technology Infrastructure Library (ITIL) best practices are gaining popularity as one way to manage change. However, implementing ITIL best practices in an IT organization is not without challenges. Learn about the approaches that can be used for successful ITIL implementation. Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

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The B2B Online Marketing Playbook: A CEO's Guide to Risks and Rewards


How do you know which online marketing tactics will reward your company with more buyers? And which will drain away your time and resources with nothing to show for the risk? This playbook is a practical, easy-to-use guide to help you make these decisions. You'll get a quick introduction to 10 key online marketing concepts with the information you need to make smart investments, generate higher quality leads, boost your company's revenue, and avoid costly, time-wasting mistakes.

eol strategic event marketing  marketing automation, e-mail campaigns, e-mail marketing, marketing automation platform, marketing campaign, Act-On Read More

A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

eol strategic event marketing  marketing analytics, marketing analytics platform, Char Software, customer insight, targeted marketing, customer analytics, predictive analytics, mobile marketing app Read More

Fast Facts: Latest Sales & Marketing Stats


Here are the latest facts and stats about digital sales and marketing. This collection of new marketing stats will help you stay in sync with the latest industry trends and inform your marketing automation strategies, including lead generation, e-mail, social media, and more.

eol strategic event marketing  marketing automation, e-mail campaigns, marketing automation platform, marketing campaign management, lead management, social media management, social media marketing, market segmentation Read More

Strategic Communications, Inc.


Strategic Communications (StratComm) is a management and content development company. Content StratComm specializes in includes training, skill assessments, and editorial services.

eol strategic event marketing  Communications, Inc. Strategic Communications (StratComm) is a management and content development company. Content StratComm specializes in includes training, skill assessments, and editorial services. Read More

Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

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The Definitive Guide to Engaging Email Marketing


Email is no longer enough. It's engagement that matters.

This guide walks you through the various aspects of building an email marketing campaign, including creating compelling subject lines, formatting and designing your email for mobile devices, managing your mailing list, leveraging social media, and more. Checklists and worksheets are included to help you devise your strategy. Plus there are examples for you to follow.

Targeted and automated marketing efforts can help ensure effective messaging that is trusted, relevant, conversational, coordinated across channels, and strategic. You'll also learn about the metrics that tell you everything about your strategy's success.

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Oracle Adds Compendium to Oracle Eloqua Marketing Cloud


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