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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 eol strategic event marketing

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » eol strategic event marketing

The Importance of Component Event Management in a PLM Strategy


Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most timely and efficient manner possible. This paper will introduce the philosophy of component event management and introduce a new category of software that is being developed to help implement this concept and improve business performance.

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Is There a Smarter Way to Handle Excess Active and Obsolete Inventory?


Imagine the convenience of a 24x7 intranet marketplace where companies could sell off their inventory to the highest bidder. FreeFlow is one such business service provider, helping companies find buyers to sell their products to and increase inventory asset recovery.

eol strategic event marketing  active inventory. The end-of-life (EOL) stock and obsolete inventory are the inevitable results of unsold active inventory that has since been displaced by newer-generation products, or otherwise discontinued. But what about inventory returns , the items that are returned to the manufacturer as defective, obsolete, over aged, etc.? An inventory item record transaction records the return or receipt into physical stores of materials from which the item may be scrapped. To make things even more painful, Read More

Zooming into an Inventory Free Flow


FreeFlow, a provider of business services with a patented technology, aims to help companies improve product life cycle profitability by providing a unique, online auction platform where companies can reduce their at-risk and excess inventory.

eol strategic event marketing  still active inventory and EOL or obsolete inventory), both are fully hosted solutions that require no internal IT involvement and offer pay-as-you-use services that are easier on the budget. The solutions can be used on a monthly, flat fee subscription basis or on a transaction fee basis. As a business services provider, FreeFlow hosts the software application and provides all related administrative and operational process support. The user enterprise is in charge of the key decisions (such as what Read More

Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

eol strategic event marketing  web-based marketing software, marketing automation, co-op advertising, co-ope marketing, local marketing funding program Read More

The B2B Online Marketing Playbook: A CEO's Guide to Risks and Rewards


How do you know which online marketing tactics will reward your company with more buyers? And which will drain away your time and resources with nothing to show for the risk? This playbook is a practical, easy-to-use guide to help you make these decisions. You'll get a quick introduction to 10 key online marketing concepts with the information you need to make smart investments, generate higher quality leads, boost your company's revenue, and avoid costly, time-wasting mistakes.

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Study Reveals Top 10 Requirements for Improving Event Resolution in IT


A survey of existing IT event resolution processes suggests organizations are unsatisfied with current processes, despite the importance of ensuring that severe service outages do not occur. In fact, over 75 percent of participants identified significant gaps in existing processes. However, it is possible to identify the components of an effective interactive event notification platform to mitigate current process gaps.

eol strategic event marketing  Reveals Top 10 Requirements for Improving Event Resolution in IT Study Reveals Top 10 Requirements for Improving Event Resolution in IT If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. AlarmPoint delivers instant notification, freeing up on-duty personnel to focus on more value-added projects. If you are considering any of the following best practice initiatives, AlarmPoint''s event notification and resolution solutions will deliver Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

eol strategic event marketing  Marketing Cloud platform (formerly Neolane ). It also competes against Marketo, HubSpot, Constant Contact , and a number of other multi-channel marketing campaign software companies . Some observers opine that IBM''s efforts in this area could even lead it to face off more against marquee ad agencies such as WPP and Omnicom .   While Silverpop enriches IBM’s enterprise marketing management (EMM) suite with lead-to-revenue, dynamic email marketing, and behavioral marketing, Silverpop customers can now Read More

Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

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Good Times for CombineNet, Strategic Sourcing Specialist


Most strategic sourcing software solution vendors nowadays offer spend analysis, contract management, and supplier performance management tools within their solution suites. CombineNet is unique in its status as a specialist, with a laser focus on strategic sourcing optimization and bid evaluations. CombineNet products provide the mechanism to negotiate the best deal that satisfies overall supply chain and the master company requirements.

eol strategic event marketing  Times for CombineNet, Strategic Sourcing Specialist Most strategic sourcing software solution vendors nowadays offer spend analysis, contract management, and supplier performance management tools within their solution suites. CombineNet is unique in its status as a specialist, with a laser focus on strategic sourcing optimization and bid evaluations. CombineNet products provide the mechanism to negotiate the best deal that satisfies overall supply chain and the master company requirements. Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

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6 Success Factors for a Best-Run Marketing Organization


In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

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Amdocs Overhauls Its Marketing


Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

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