Inadequacies at the front end of the product development process is one of the leading causes of product failure for consumer products companies. Many companies thus make ill-informed decisions that turn into costly mistakes. The challenge is to establish a front-end process that nurtures profitable innovation and maximizes portfolio value in light of resource constraints, portfolio balance, and strategic alignment.
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Process , Product Development Engineer , Product Development Life Cycle , Iterative Product Development , Product Development Teams , Product Process Quality Assurance , Product Life Cycle Process , Development Process Managing , Lean Development Process , Solution Product Innovation Management , Effective Product Innovation , Product Concepts , Development Process , Product Development . Contents Executive Summary Engendering an Innovation Process How Product Innovation Fails Lack of Accessible