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Software Functionality Revealed in Detail
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 emm strategy


Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

emm strategy  with new and updated EMM offerings. Recently Aprimo announced its new release Aprimo Marketing 6.0 . The Indianapolis based firm, caters to big accounts like Merrill Lynch , America Online , Pfizer , and Autodesk . Its fully web-based solution encompasses functional areas such as marketing planning, financial management, production management, customer dialogue, and lead management applications. According to Mike MacNulty, a product marketing manager at Aprimo, the product emphasize on application

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » emm strategy

The Business Need for CRM for Large and Medium Sized Enterprises


The software for business market developed in response to large organizations’ need to manage their assets and main activities. Be it customer relationship management (CRM), human capital management (HCM), or enterprise resource planning (ERP), initially only large enterprises were able to commission and acquire such products. But as with anything else that grows successfully in our global economy

emm strategy  markets, enterprise marketing management (EMM), quote-to-order (Q2O) systems, and sales force automation (SFA), as well as general CRM solutions. Call for Vendor/VAR Submissions The undertaking of putting together a buyer’s guide cannot be done without the help of TEC’s vendor and VAR community. Interested CRM vendors are welcome to submit case studies or success stories before February 22nd. Read More

Product End-of-life: A Primer


There are five stages that usually make up the lifecycle of a product: introduction, growth, maturity, decline, and termination. During introduction, companies typically focus on the success of the product. Maturity is the stage when their focus is to take advantage of momentum and sell as much as possible. Only during maturity or decline do they start worrying about product end-of-life—which

emm strategy  to enterprise marketing management (EMM), business intelligence (BI), enterprise resource planning (ERP), product lifecycle management (PLM), etc. Among these options, PLM is the solution that can offer the most help with the end-of-life of the product, because it offers functionality to track the product through all the phases of its life and also integrates with other systems to gather and feed the information on the efficiency of the product. This blog post is the first in a series of posts that will Read More

Marquee Vendors Partner for Deepening Inherent CRM and BI Links


Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and illustrate the value of MA.

emm strategy  Market Sustain a Stand-Alone EMM? and Should Uniqueness Vouch for Marketing Automation Niche Players? Marketing Automation Consolidation Given the difficult market climate, only a few MA providers remain. Unica, Aprimo, MarketSwitch , and MarketSoft , have footholds in the market, but its questionable how steady their footing is. Acquisitions are abound as the strongest solution providers look to broaden and enhance their current offerings. The acquisition of Annuncio by PeopleSoft (which itself was Read More

Building a Bigger More Profitable Customer Base with Today's EMM Solutions


Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline.

emm strategy  Customer Base with Today's EMM Solutions Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline. Read More

Create an Intelligent Analytics Strategy for Your Organization


A good business analytics strategy can pay off. Learn how to grow and transform your organization with analytics and business intelligence (BI) in this newsletter, featuring new research from Gartner.

emm strategy  an Intelligent Analytics Strategy for Your Organization A good business analytics strategy can pay off. Learn how to grow and transform your organization with analytics and business intelligence (BI) in this newsletter, featuring new research from Gartner. Read More

Is Cron Limiting Your Automation Strategy?


If you currently use cron to schedule jobs on your UNIX servers, you may have noticed that your job schedule requires a higher degree of flexibility than cron can provide. Or, your IT department is required to comply with specific regulations. If this is the case, Skybot Scheduler, the enterprise scheduler for your Windows, UNIX, and Linux servers, may be the solution. Read about some of the advantages of Skybot Scheduler.

emm strategy  enterprise job scheduling,job schedule software,enterprise scheduler,cross-system scheduling,advanced scheduling system,event-driven job scheduling,Skybot Scheduler,Skybot Software,Workload automation solution,workload automation system Read More

Strategy and Tactics to Achieve Effective IT Governance


Information technology (IT) governance is currently a hot topic. But what is “governance” exactly? IT governance includes a number of actions and decision-making structures that encourage desirable behavior in the use of IT, and it’s an important area of focus for any organization that wants to increase its IT business value. We present a step-by-step guide to help you achieve the IT governance you need.

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CRM Without Compromise: A Strategy for Profitable Growth


Find out in CRM Without Compromise: A Strategy for Profitable Growth.

emm strategy  Without Compromise: A Strategy for Profitable Growth All companies want to increase revenues—and a solid customer relationship management (CRM) strategy can help make it happen. CRM is designed to help you maximize sales from existing customers and bring in new accounts. But how does CRM work? What are its key components? And how can you employ it to make your organization more profitable? Find out in CRM Without Compromise: A Strategy for Profitable Growth . You'll learn about CRM from all the key Read More

Infor24: Demystifying Infor’s Cloud Strategy - Part 1


Anyone that is still vociferously doubting and denying the future of cloud computing and its near-mainstream nature will sound as strange and nutty as some US Senate hopefuls that still proudly deny evolution and climate change (while admitting to “dabbling with witchcraft” in the not-too-distant past). In fact, can anyone name a renowned enterprise resource planning (ERP

emm strategy  Demystifying Infor’s Cloud Strategy - Part 1 Anyone that is still vociferously doubting and denying the future of  cloud computing  and its near-mainstream nature will sound as strange and nutty as some US Senate hopefuls that still proudly deny evolution and climate change (while admitting to “dabbling with witchcraft” in the not-too-distant past). In fact, can anyone name a renowned  enterprise resource planning (ERP)  vendor that has not yet at least announced its cloud computing Read More

Infor ION-izes its Open SOA Strategy - Part 1


2010 has certainly been an interesting (if not a crossroads) year for Infor. Namely, after a number of new high-profile hires at the beginning of the year, which signalled Infor’s intention to be taken seriously, the vendor then entered an eerily quieter period of several months. Except for the ongoing vocal marketing campaign entitled “Down with Big ERP” with witty

emm strategy  ION-izes its Open SOA Strategy - Part 1 2010 has certainly been an interesting (if not a crossroads) year for Infor . Namely, after a number of  new high-profile hires at the beginning of the year, which signalled Infor’s intention to be taken seriously , the vendor then entered an eerily quieter period of several months. Except for the ongoing  vocal marketing campaign entitled “Down with Big ERP” with witty cartoonish billboards and banners adorning major airports, magazines, web sites, Read More

Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

emm strategy  products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More

Is a Two-tier ERP Strategy Right for You?


A two-tier ERP strategy is one where an organization chooses to have more than one enterprise resource planning (ERP) solution to support its business needs. The moniker “two tier” emerged, as one tier will often consist of one tier-one ERP solution—SAP, Oracle, or Microsoft Dynamics AX, along with one or more of tier-two or tier-three solutions. In this post, we’ll look into the reasons why a

emm strategy  a Two-tier ERP Strategy Right for You? A two-tier ERP strategy is one where an organization chooses to have more than one enterprise resource planning (ERP) solution to support its business needs. The moniker “two tier” emerged, as one tier will often consist of one tier-one ERP solution—SAP, Oracle, or Microsoft Dynamics AX, along with one or more of tier-two or tier-three solutions. In this post, we’ll look into the reasons why a company might consider a two-tier solution, give an overview of Read More

Optimizing Sales Tax Exemption Management Strategy


Acquiring, validating, and managing sales tax and use tax exemption certificates can be challenging. However, the appropriate exemption certificate management (ECM) strategy can help avoid sales tax audit risk while lowering audit assessments and penalties. Learn how to find the right solution for your organization.

emm strategy  Sales Tax Exemption Management Strategy Acquiring, validating, and managing sales tax and use tax exemption certificates can be challenging. However, the appropriate exemption certificate management (ECM) strategy can help avoid sales tax audit risk while lowering audit assessments and penalties. Learn how to find the right solution for your organization. Read More

Manufacturing Strategy: An Adaptive Perspective


Adaptive manufacturing enables companies to produce goods efficiently and manage variability proactively. However, it must be managed as an end-to-end, closed-loop process with tight linkages between manufacturing applications, adjacent enterprise applications, and—most importantly—the technology behind these applications. Such integrated networks enable the process visibility and collaboration capabilities that, ultimately, are the key to building an adaptive manufacturing enterprise.

emm strategy   Read More