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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 emm strategy


Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

emm strategy  with new and updated EMM offerings. Recently Aprimo announced its new release Aprimo Marketing 6.0 . The Indianapolis based firm, caters to big accounts like Merrill Lynch , America Online , Pfizer , and Autodesk . Its fully web-based solution encompasses functional areas such as marketing planning, financial management, production management, customer dialogue, and lead management applications. According to Mike MacNulty, a product marketing manager at Aprimo, the product emphasize on application

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » emm strategy

The Business Need for CRM for Large and Medium Sized Enterprises


The software for business market developed in response to large organizations’ need to manage their assets and main activities. Be it customer relationship management (CRM), human capital management (HCM), or enterprise resource planning (ERP), initially only large enterprises were able to commission and acquire such products. But as with anything else that grows successfully in our global economy

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Product End-of-life: A Primer


There are five stages that usually make up the lifecycle of a product: introduction, growth, maturity, decline, and termination. During introduction, companies typically focus on the success of the product. Maturity is the stage when their focus is to take advantage of momentum and sell as much as possible. Only during maturity or decline do they start worrying about product end-of-life—which

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Marquee Vendors Partner for Deepening Inherent CRM and BI Links


Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and illustrate the value of MA.

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Building a Bigger More Profitable Customer Base with Today's EMM Solutions


Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline.

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Create an Intelligent Analytics Strategy for Your Organization


A good business analytics strategy can pay off. Learn how to grow and transform your organization with analytics and business intelligence (BI) in this newsletter, featuring new research from Gartner.

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Is Cron Limiting Your Automation Strategy?


If you currently use cron to schedule jobs on your UNIX servers, you may have noticed that your job schedule requires a higher degree of flexibility than cron can provide. Or, your IT department is required to comply with specific regulations. If this is the case, Skybot Scheduler, the enterprise scheduler for your Windows, UNIX, and Linux servers, may be the solution. Read about some of the advantages of Skybot Scheduler.

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Strategy and Tactics to Achieve Effective IT Governance


Information technology (IT) governance is currently a hot topic. But what is “governance” exactly? IT governance includes a number of actions and decision-making structures that encourage desirable behavior in the use of IT, and it’s an important area of focus for any organization that wants to increase its IT business value. We present a step-by-step guide to help you achieve the IT governance you need.

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CRM Without Compromise: A Strategy for Profitable Growth


Find out in CRM Without Compromise: A Strategy for Profitable Growth.

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Infor24: Demystifying Infor’s Cloud Strategy - Part 1


Anyone that is still vociferously doubting and denying the future of cloud computing and its near-mainstream nature will sound as strange and nutty as some US Senate hopefuls that still proudly deny evolution and climate change (while admitting to “dabbling with witchcraft” in the not-too-distant past). In fact, can anyone name a renowned enterprise resource planning (ERP

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Infor ION-izes its Open SOA Strategy - Part 1


2010 has certainly been an interesting (if not a crossroads) year for Infor. Namely, after a number of new high-profile hires at the beginning of the year, which signalled Infor’s intention to be taken seriously, the vendor then entered an eerily quieter period of several months. Except for the ongoing vocal marketing campaign entitled “Down with Big ERP” with witty

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