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Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

emm strategy  with new and updated EMM offerings. Recently Aprimo announced its new release Aprimo Marketing 6.0 . The Indianapolis based firm, caters to big accounts like Merrill Lynch , America Online , Pfizer , and Autodesk . Its fully web-based solution encompasses functional areas such as marketing planning, financial management, production management, customer dialogue, and lead management applications. According to Mike MacNulty, a product marketing manager at Aprimo, the product emphasize on application Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » emm strategy


The Business Need for CRM for Large and Medium Sized Enterprises
The software for business market developed in response to large organizations’ need to manage their assets and main activities. Be it customer relationship

emm strategy  markets, enterprise marketing management (EMM), quote-to-order (Q2O) systems, and sales force automation (SFA), as well as general CRM solutions. Call for Vendor/VAR Submissions The undertaking of putting together a buyer’s guide cannot be done without the help of TEC’s vendor and VAR community. Interested CRM vendors are welcome to submit case studies or success stories before February 22nd. Read More
Building a Bigger More Profitable Customer Base with Today's EMM Solutions
Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the

emm strategy  Customer Base with Today's EMM Solutions Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline. Read More
SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for

emm strategy  as enterprise marketing management (EMM) solutions. To that end, Aprimo Marketing 6 is a suite of Web-based software products designed to enhance and work interfaced with existing ERP and CRM systems, as to enable marketing teams to achieve improved execution, gain managerial visibility across the global marketing organization and create more demand for products and services. Aprimo is delivering value to many industry-leading companies, including Bank of America , Alticor , Delta Faucet , Ernst & Young Read More
Product End-of-life: A Primer
There are five stages that usually make up the lifecycle of a product: introduction, growth, maturity, decline, and termination.During introduction

emm strategy  to enterprise marketing management (EMM), business intelligence (BI), enterprise resource planning (ERP), product lifecycle management (PLM), etc. Among these options, PLM is the solution that can offer the most help with the end-of-life of the product, because it offers functionality to track the product through all the phases of its life and also integrates with other systems to gather and feed the information on the efficiency of the product. This blog post is the first in a series of posts that will Read More
Aligning Technology to Business Strategy: New Tools, Old Rules
Technology innovation continues at an incredible rate. Computing power, end user devices, networking and communication options, and software applications all

emm strategy   Read More
Oracle's Cloud Strategy and How It Benefits Organizations
Oracle VP of Product Management Bulent Cinarkaya outlines Oracle's cloud strategy, including specifics about cloud-ready applications, a standards-based

emm strategy  s Cloud Strategy and How It Benefits Organizations Read More
Are Sales Incentives Even In Tune With the Corporate Strategy?
With sales being the lifeblood of virtually any company, selling should be an accurately accountable process forming the basis of overall strategic objectives

emm strategy  Sales Incentives Even In Tune With the Corporate Strategy? Incentive compensation plans are designed to motivate sales and service professionals to achieve goals and strive for excellence. But an alarming fact is that these same compensation plans are often at odds with the corporate strategy of customer satisfaction, since sales employees, in their zeal to earn more, often lose sight of what is importanttheir customers needs and the companys strategy. Part Two of the series Thou Shalt Motivate and Read More
An Opportunity for Change: 10 Recommendations for Advancing Your HR Technology Strategy
This report outlines 10 recommendations for companies to advance its human resources (HR) technology strategy. From conducting a global systems inventory and

emm strategy  Opportunity for Change: 10 Recommendations for Advancing Your HR Technology Strategy This report outlines 10 recommendations for companies to advance its human resources (HR) technology strategy. From conducting a global systems inventory and redeploying software to recalibrating talent strategies and targeting critical roles to focusing on end-user experience and tapping social collaboration, it offers easy-to-implement recommendations to help organizations d position themselves for long-term success. Read More
Importance of the Right Pricing Strategy
Pricing initiatives are complex and difficult to implement, and need a thorough understanding of cost and related data. Most organizations turn to external

emm strategy  of the Right Pricing Strategy Pricing initiatives are complex and difficult to implement, and need a thorough understanding of cost and related data. Most organizations turn to external pricing strategy consultants who, more often than not, steer them in the wrong direction. Rather than turning to these external consultants, organizations can follow certain steps to keep the task of pricing in-house. Find out what they are. Read More
Infor24: Demystifying Infor’s Cloud Strategy - Part 1
Anyone that is still vociferously doubting and denying the future of cloud computing and its near-mainstream nature will sound as strange and nutty as some

emm strategy  Demystifying Infor’s Cloud Strategy - Part 1 Anyone that is still vociferously doubting and denying the future of  cloud computing  and its near-mainstream nature will sound as strange and nutty as some US Senate hopefuls that still proudly deny evolution and climate change (while admitting to “dabbling with witchcraft” in the not-too-distant past). In fact, can anyone name a renowned  enterprise resource planning (ERP)  vendor that has not yet at least announced its cloud computing Read More
SSA Global--The Right Product Strategy
SSA Global's Client Forum has reinforced our impression that the vendor's product strategy is an effective strategy that addresses the realities of today's

emm strategy  Global--The Right Product Strategy Product Strategy Overview SSA Global 's Client Forum has reinforced our impression that the vendor's product strategy is an effective strategy that addresses the realities of today's market. However, the execution is not without challenges. Although we found confusion on the part of a few, customers appeared supportive of the SSA strategy. SSA Global does have a clear product strategy for customers, yet the company needs to continue to communicate this message to Read More
The Importance of Component Event Management in a PLM Strategy
Component event management promises an answer. Component event management is a methodology to systematically detect and resolve component events in the most

emm strategy  Importance of Component Event Management in a PLM Strategy The Importance of Component Event Management in a PLM Strategy If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. IHS Acquires PCNAlert . Component Event Management encompasses all of the change management events surrounding components such as parametric changes, physical changes and chemical composition changes. These component changes have a direct impact on metrics such as Read More
Optimizing Sales Tax Exemption Management Strategy
Acquiring, validating, and managing sales tax and use tax exemption certificates can be challenging. However, the appropriate exemption certificate management

emm strategy  Sales Tax Exemption Management Strategy Acquiring, validating, and managing sales tax and use tax exemption certificates can be challenging. However, the appropriate exemption certificate management (ECM) strategy can help avoid sales tax audit risk while lowering audit assessments and penalties. Learn how to find the right solution for your organization. Read More
Manufacturing Strategy: An Adaptive Perspective
Adaptive manufacturing enables companies to produce goods efficiently and manage variability proactively. However, it must be managed as an end-to-end, closed

emm strategy   Read More

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