X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 emm strategy


Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

emm strategy  with new and updated EMM offerings. Recently Aprimo announced its new release Aprimo Marketing 6.0 . The Indianapolis based firm, caters to big accounts like Merrill Lynch , America Online , Pfizer , and Autodesk . Its fully web-based solution encompasses functional areas such as marketing planning, financial management, production management, customer dialogue, and lead management applications. According to Mike MacNulty, a product marketing manager at Aprimo, the product emphasize on application

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » emm strategy

Product End-of-life: A Primer


There are five stages that usually make up the lifecycle of a product: introduction, growth, maturity, decline, and termination. During introduction, companies typically focus on the success of the product. Maturity is the stage when their focus is to take advantage of momentum and sell as much as possible. Only during maturity or decline do they start worrying about product end-of-life—which

emm strategy   Read More

Building a Bigger More Profitable Customer Base with Today's EMM Solutions


Relationship marketing is about understanding customers’ needs and building a marketing strategy around them. The nurturing process helps businesses define the process of generating better leads through a clear set of principles, tactics, and related metrics for attracting new customers. Enterprise marketing management (EMM) has also emerged as part of this process, and is critical for marketing consistency and discipline.

emm strategy   Read More

Marquee Vendors Partner for Deepening Inherent CRM and BI Links


Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and illustrate the value of MA.

emm strategy   Read More

The Business Need for CRM for Large and Medium Sized Enterprises


The software for business market developed in response to large organizations’ need to manage their assets and main activities. Be it customer relationship management (CRM), human capital management (HCM), or enterprise resource planning (ERP), initially only large enterprises were able to commission and acquire such products. But as with anything else that grows successfully in our global economy

emm strategy   Read More

Is Cron Limiting Your Automation Strategy?


If you currently use cron to schedule jobs on your UNIX servers, you may have noticed that your job schedule requires a higher degree of flexibility than cron can provide. Or, your IT department is required to comply with specific regulations. If this is the case, Skybot Scheduler, the enterprise scheduler for your Windows, UNIX, and Linux servers, may be the solution. Read about some of the advantages of Skybot Scheduler.

emm strategy   Read More

The Balanced Scorecard: Building a Balanced Scorecard Framework that Drives Strategy Execution and Business Results


The divide between strategy development and strategy execution can be overcome by creating balanced scorecards. Prioritize your objectives to determine which are most critical. Then cascade objectives and metrics down and across the organization, creating linked and related—but not identical—scorecards for each critical area. These and five other tips for scorecarding success will move you in the right direction.

emm strategy   Read More

Infor ION-izes its Open SOA Strategy - Part 2


Part 1 of this blog series started by analyzing a certain change of the guard and a related product strategy shift at Infor. Two late June 2010 news announcements, which were entitled “Infor Simplifies Connectivity and Data Sharing with Infor ION(tm)” and “Infor Selects Microsoft as Preferred Technology and Tools Provider for Infor Software," were then demystified in an

emm strategy   Read More

ERP in Manufacturing 2012: The Evolving ERP Strategy


This Aberdeen Group report, based on over 170 survey respondents in manufacturing, provides best-in-class manufacturing approaches to ERP strategy. Today, 92% of manufacturers have implemented ERP. Still, recent data finds that a successful ERP implementation goes well beyond just putting it into place. ERP, and the organization itself, should be constantly moving forward. Successful manufacturers tailor ERP in reaction to business change and needs including adding new functionality or mobile access.

emm strategy   Read More

Strategy and Tactics to Achieve Effective IT Governance


Information technology (IT) governance is currently a hot topic. But what is “governance” exactly? IT governance includes a number of actions and decision-making structures that encourage desirable behavior in the use of IT, and it’s an important area of focus for any organization that wants to increase its IT business value. We present a step-by-step guide to help you achieve the IT governance you need.

emm strategy   Read More

Portal Strategy: One Vendor's Story and What It Means to You


Epicor is working with Microsoft so that portal adopters can benefit from SharePoint's models and access to other enterprise data.

emm strategy   Read More