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Sales Force Automation (SFA)
Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining...
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Documents related to » effective sales force


Sales Force Automation, Customer Relationship Management, and Sales Training: A Fusion of Methodology and Technology
Many organizations find it challenging to adopt sales force automation and customer relationship management solutions. Formal sales training and the related

effective sales force  solution lies in more effective sales training, to delineate the benefits of the CRM or SFA system for the salesperson, and to answer the question: How does this help me qualify prospects, close sales, and put more money in my pocket? Sales force inertia: Assuming that an organization has a functional selling methodology and an effective CRM or SFA tool suite, then training is the core to overcoming sales force inertia. In our ESR/Insight brief, The Value and Perils of Customized Training , we pointed Read More
Sales Force Automation Buyer’s Guide
No matter how effective your sales staff is, there’s always room to boost efficiency and increase sales. But how you go about doing so may be a point of

effective sales force  Introduction No matter how effective your sales staff is, there''s always a desire to boost your reps'' efficiency and increase their number of sales. And it''s not just a manager''s concern; most sales reps are all in favor of increased selling because it translates directly into money in their pockets. But how you go about that may become a point of contention. SFA (Sales Force Automation) comes in many flavors. In too many instances, a product is selected that benefits only the sales manager. In other Read More
Sales Force Performance
Understanding market drivers is key to managing customer behavior. To do this, organizations must state and qualify their assumptions about the real drivers of

effective sales force  the customer. The most effective way to shorten the sales cycle is to reduce the buy cycle. Understanding the customer''s buy cycle is fundamental. Once this is understood, there are ways to leverage technology to reduce the duration of this process. This involves sales tools that aid customer decision-making. Configurators are common tools that allow the sales person or customer to configure a product to their needs or desires. This technology is used on some auto manufacturing web sites, and by Read More
Sales Performance Management
A productive sales force must concentrate on acquiring, growing, and retaining profitable relationships with its clients. This requires clear, detailed views of

effective sales force  OPTIMIZE SALES OPPORTUNITIES   EFFECTIVE SALES PROCESSES AND SYSTEM SUPPORT ARE KEY TO SUCCESS After years of deploying systems and processes merely to control costs, companies are now deploying systems that will help drive profitable growth. To maximize their profits, many companies seek to increase revenue and margins and improve the productivity of their sales forces. Enhanced productivity that involves your sales organization concentrating on your most valuable customers and prospects can reduce Read More
IT Sales Lead Generation: Understanding the Complex Sales Needs of the IT Industry
The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise,

effective sales force  and ensure you have effective sales pipeline management, then you should see a significant increase in leads being nurtured and indeed closed sales. Constant review of the process is essential. A process that works today will not necessarily work in six months. The market is constantly shifting, and just as your products and services must evolve, so must your sales process. You must manage all partners in the process (marketing, account profiling, etc.). If carefully managed, your sales lead generation Read More
Six Steps to Effective Inventory Management
You can take two approaches to inventory management: assume it’s a necessary evil and implement an inventory reduction program when cash gets tight, or put an

effective sales force  Steps to Effective Inventory Management You can take two approaches to inventory management: assume it’s a necessary evil and implement an inventory reduction program when cash gets tight, or put an active inventory management process in place, and continually improve the business results. Learn how to view inventory as cash that can be invested in other ways: move from reactive inventory management to lean and active inventory management in six easy steps. Read More
Case Study: Advantage Sales & Marketing LLC
Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of

effective sales force  Study: Advantage Sales & Marketing LLC Advantage Sales & Marketing (ASM) didn’t become a national company until six years ago. Before then, it was a group of 26 regional brokers with the challenge of getting separate businesses to act like one company. Learn how ASM found a comprehensive and efficient learning and talent management solution that fostered collaboration among its distributed workforce and unified several areas of human resources (HR). Read More
The Sales Benchmarking Primer
Sales benchmarking is a diagnostic discipline that objectively identifies opportunities for sales-related performance improvement and enables best-practice

effective sales force  Sales Benchmarking Primer Sales benchmarking is a diagnostic discipline that objectively identifies opportunities for sales-related performance improvement and enables best-practice solutions. This Sales Benchmarking Primer includes two important chapters from the best-selling book Making the Number—and provides a process-based framework for marketing and sales that can help your company survive and prosper in an unstable economy. Read More
Sales Enablement: User Acceptance Means More Sales
Productive salespeople can make the difference between your company’s success or its ultimate failure. A new approach to sales productivity is emerging, and it

effective sales force  Enablement: User Acceptance Means More Sales Productive salespeople can make the difference between your company’s success or its ultimate failure. A new approach to sales productivity is emerging, and it focuses on the productive interaction between salespeople and customers. This sales enablement concept helps meet the needs of not only management, but also the frontline users—and it’s the key to winning, retaining, and satisfying your customers. Read More
Making SOP Training More Effective
Standard Operating Procedures (SOPs) are critical to efficient operations, quality control, and regulatory compliance. Yet many recent FDA violations have

effective sales force  SOP Training More Effective Standard Operating Procedures (SOPs) are critical to efficient operations, quality control, and regulatory compliance. Yet many recent FDA violations have focused on firms’ failure to properly use SOPs. This paper reviews best practices for the life science industry for training on SOPs. Specifically, how the latest learning management technology has the potential to improve learner retention through automated assessments. Read More
Effective Food-service Trade-spending and Contract Management
For food-service manufacturers, effective trade-spending and contract management are essential to stimulate demand, and to reward distributors and operators for

effective sales force  Management For food-service manufacturers, effective trade-spending and contract management are essential to stimulate demand, and to reward distributors and operators for achieving volume and growth objectives. The execution of such programs, however, is often a painful process for all parties involved. Find out how you can manage the entire bill-back life cycle, from initiation to settlement, and minimize error-prone manual intervention. Read More
Effective Inventory Analysis
For many distributors, inventory is the largest and perhaps the most important asset. Inventory ties up more money than buildings or equipment, and is often

effective sales force  Inventory Analysis For many distributors, inventory is the largest and perhaps the most important asset. Inventory ties up more money than buildings or equipment, and is often less “liquid.” It is crucial, then, that distributors develop and use a comprehensive set of tools that allows close monitoring of the performance of inventory investments. Read more about simple measurements that can help you maximize your investment in inventory. Read More
Sales Tax Compliance and the CFO: What Automation Means for Risk Management
It’s time C-level executives take a closer look at how sales tax is managed within their organizations. This report highlights what finance and accounting

effective sales force  Tax Compliance and the CFO: What Automation Means for Risk Management It’s time C-level executives take a closer look at how sales tax is managed within their organizations. This report highlights what finance and accounting professionals know (and don’t know) about managing sales tax, and more importantly, why risk of non-compliance is more important in this legislative climate. This report draws upon a recent study by Wakefield Research, which investigates what leading and emerging companies in Read More
InfiniteKM: Knowledge Management for Sales Channels and Contact Centers
InfiniteKM, a cloud (and on-premise)-based sales and service enablement platform, helps organizations’ sales channels and contact centers run smoothly and

effective sales force  whether the message was ineffective. The system aims to solve major business problems in the following ways: Fix inconsistent data (pricing, outdated materials, policies, legal, etc.) Speed onboarding processes Connect sales, marketing, and support to incentives Companies that have already invested in MS SharePoint can choose to enhance their existing implementation with Infinite KM or replace it. There are a number of alternate learning management solutions in the industry such as Saba and Learn.com, Read More
How to Convert Service Calls Into Sales
In the white paper how to convert service calls into sales, you''ll discover how real-time offer management allows your company to continuously lear...

effective sales force  to Convert Service Calls Into Sales The magic formula for selling more products or services is simple: present the right offer to the right prospect via the right channel-at the right time. Of course, that''s easier said than done. But if you''re in a service-intensive business, real-time offer management can help turn that magic formula into a profitable reality for your organization. Real-time offer management is an application designed to initiate and optimize an offer during customer-initiated Read More

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