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 easy demand generation b2b

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » easy demand generation b2b

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Getting an Update from BigMachines at Dreamforce 2010


Many recent TEC articles have talked about quote-to-order (Q2O) or configure, price, quote (CPQ) solutions that facilitate business-to-consumer (B2C) and business-to-business (B2B) sales, thus helping companies sell more products and services faster. A number of thriving vendors provide on-demand product configurator, pricing and quoting, proposal generator, and B2B

easy demand generation b2b  fast to deploy and easy to administer. There is a product matrix that shows more  comparison detail between BigMachines’ product editions here . With the company achieving more than seventy percent year-over-year recurring revenue growth for three successive years, and GAAP profitability in the past two years, the patience of BigMachines’ financial backers (as  discussed in my previous article ) is paying off and they are reportedly strong on BigMachines. In addition, the company continues to Read More

Next-generation EDI: Time to Upgrade from Outdated Technology?


As a mid-market company, you’ve been using electronic data interchange (EDI) for a number of years. It saves time and money—and most importantly, your trading partners need you to. But new technologies offer a streamlined and cost-efficient approach to EDI. These capabilities mean you don’t have to settle for "workarounds," "good enough," or "my vendor left me no choice."

easy demand generation b2b  is the upgrade path easy? How much work done in the current version of the product must be re-done to adopt a new version of the product? Relationship: What is the process for requesting enhancements, and what''s the cycle time for getting them implemented in the product? How responsive is the vendor to requests for professional services (e.g. when needed to implement new trading partners)? The quality of a relationship can often be measured by both the turnaround provided by the vendor to begin a new Read More

AribaLIVE 2012: What Was Jolly Good (and What Could Improve) - Part 1


A recent blog post talked about my attendance of the AribaLIVE 2012 user event and outlined the main premise of the event: Ariba has become a public cloud commerce network provider first and foremost, while also offering additional related spend management software as required. The vendor is striving to become a business-to-business (B2B) commerce version of Amazon.com and eBay to enable painless

easy demand generation b2b  make business commerce as easy as personal commerce. And this is the direction that Ariba will continue to take. The vendor has gone all out to expand the Ariba Network (and the cloud-based solutions delivered within it) and extend its position as the world’s largest and most global business network. And these moves are apparently paying off. Stellar Financial Performance Ariba’s recent financial results and growth of subscriptions are stellar, and its capital valuation speaks for itself: about $3.3 Read More

Two Vendor Execs Discuss the Current B2B Pricing Market (and its Future)


Why are some companies still managing their prices with spreadsheets—and leaving their single most important profit lever to such inadequate if not harmful practices? TEC principal analyst P.J. Jakovljevic finds out and sits down with two vendor execs to see how B2B pricing software allows companies to detect profit anomalies and take rapid pricing actions, increasing their revenues and profits and gaining business agility.

easy demand generation b2b  Lexus makes these features easy to use for their customers. The same holds true for PROS. Our philosophy in designing software is to give users guidance, allowing them to preserve control and make decisions that enable them to win. SF: This is not a relevant question for LeveragePoint as we have taken a different approach. These “black box” approaches work when there is a price taker (like much of the travel industry). They do not work well when price is negotiated as part of a deal. TEC: What do you Read More

Disruptive Innovations? On-demand Pricing Models and Vendors


Vendors must make fundamental changes to sales and support processes to accommodate on-demand, transaction-based pricing. Software vendors must rethink the kinds of functions they provide, how best to deliver those capabilities, and what approaches to take through the channel.

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TCO of On-Demand Applications Is Significantly Better for SMBs and Mid-Market Enterprises


See why the Yankee Group says that the TCO for on-demand solutions is much better than that of traditional on-premises solutions — even when evaluated over a 3 to 5 year period. On-premises solutions require significant investments in IT infrastructure and application deployment, support and update resources.

easy demand generation b2b   Read More

The Next Generation of Overall Equipment Efficiency


In asset-intensive industries, the need for an overall equipment efficiency (OEE) system is driven by the need to capture real-time information. When equipment operation data is automatically collected and refined by the operator, the quality and quantity of data, and the ability to access and analyze it in a specific manner can greatly help to reduce costs and maximize productivity.

easy demand generation b2b   Read More

Gigabit Transceivers ~ the Next Generation


Broadcom Corporation announced they have developed the first transceiver to handle Gigabit Ethernet over existing Category 5 copper cabling.

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Quality of Service for Next-generation Voice Over IP Networks


In order to support the requirements of voice deployments, next-generation networks must be capable of supporting a service equivalent to the existing public switched telephone network (PSTN), in terms of reliability. Furthermore, these networks must be capable of carrying voice services even under heavy load, while maintaining the integrity of the voice calls, under even the most extreme circumstances.

easy demand generation b2b   Read More

The Consumerization of B2B Multi-channel Commerce


There are numerous multichannel B2B commerce opportunities that organizations can take advantage of to increase revenue, decrease costs, create competitive advantage, and create long-term business value. This white paper examines opportunities for B2B organizations to leverage multichannel commerce to reduce costs by streamlining business operations; increase revenue by capturing new customer segments and market opportunities; increase conversion by benefiting from B2C best practices; increase customer satisfaction by delivering multichannel convenience; represent complex and specialized products accurately and effectively; and manage the complexity of B2B transactions.

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LeveragePoint Adds Value to B2B Pricing - Part 2


Part 1 of this blog series introduced LeveragePoint as a cloud-based newcomer to the business-to-business (B2B) pricing market with a novel pricing approach: value-based pricing. In this day and age of highly accelerated new product introductions, history-based pricing approaches are often inadequate. My previous post explained the company’s approach and current state of affairs. Part 2 follows

easy demand generation b2b  Adds Value to B2B Pricing - Part 2 Part 1 of this blog series introduced LeveragePoint as a cloud-based newcomer to the business-to-business (B2B) pricing market with a novel pricing approach: value-based pricing . In this day and age of highly accelerated new product introductions, history-based pricing approaches are often inadequate. My previous post explained the company’s approach and current state of affairs. Part 2 follows with my discussion with LeveragePoint’s CEO Steven Forth Read More

Reaping the Benefits of Next-generation Dashboards


The old approaches for collecting, assimilating, and delivering business intelligence (BI) data have not kept pace with today’s increasing demand for rapid decision making. Many companies use static reports and ad hoc queries, but fewer companies use dashboards and portals—which often lack the interactivity required for navigation and visualization of business data. Learn how a next-generation dashboard solution can help.

easy demand generation b2b  the Benefits of Next-generation Dashboards The old approaches for collecting, assimilating, and delivering business intelligence (BI) data have not kept pace with today’s increasing demand for rapid decision making. Many companies use static reports and ad hoc queries, but fewer companies use dashboards and portals—which often lack the interactivity required for navigation and visualization of business data. Learn how a next-generation dashboard solution can help. Read More

Demand Management, Inc.-Supply Chain Planning for the SMB


Demand Management Inc. has been very busy as of late, with a recent flurry of new products and features. In a series of press releases, Demand Management has recently announced the availability of the Demand Solutions platform as a software-as-a-service (SaaS) offering; configurable workflows that provide alerts for exceptions and escalations; a new predictive lead time capability; and new

easy demand generation b2b  Management, Inc.-Supply Chain Planning for the SMB Demand Management Inc. has been very busy as of late, with a recent flurry of new products and features. In a series of press releases, Demand Management has recently announced the availability of the Demand Solutions platform as a software-as-a-service (SaaS) offering; configurable workflows that provide alerts for exceptions and escalations; a new predictive lead time capability; and new industry-specific business intelligence capabilities. With mo Read More