-
Abstract:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe
it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly
communicating your inspiring message, and using th (...)
Excerpt related to
e mail marketing:
When crafting an e-mail marketing campaign, a few guidelines should be
followed in order to maximize its effectiveness. ... The Art and Science of E-mail
Marketing. ...
Published:
2010-03-11
-
Abstract:
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty
of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing,
black-listing … In order to increase yo (...)
Excerpt related to
e mail marketing:
E-mail Marketing vs. Spam: A 10-round Smack-down. ...
Download <strong>E-mail Marketing vs. Spam: A 10-round Smack-down</strong>.
Comments: ...
Published:
2010-03-11
-
Abstract:
According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may
seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are
implementing new technologies to secure their inboxes by blo (...)
Excerpt related to
e mail marketing:
The Essential E-mail Marketing Deliverability Guide. ...
Download <strong>The Essential E-mail Marketing Deliverability Guide</strong>.
Comments: ...
Published:
2010-03-11
-
Abstract:
Many marketers are continuing to improve subscriber engagement levels in their e-mail campaigns. But sending more e-mail
doesn’t necessarily drive more revenue in the long run. Sending more relevant e-mail does. Learn about nine key strategies
for e-mail marketing success, including best practices for (...)
Excerpt related to
e mail marketing:
... Learn about nine key strategies for e-mail marketing
success, including best practices for reactivation techniques, automatic message-based e-mail,
and the all ...
Published:
2010-03-11
-
Abstract:
E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this
power technique that helps to increase revenues and reduce sales costs. Learn how to take full advantage of this high-response,
low cost marketing technique by learning the characteri (...)
Excerpt related to
e mail marketing:
E-mail marketing is experiencing dramatic growth as marketers in virtually
every industry begin to take advantage of this power technique that hel... ...
Published:
2010-03-11
-
Abstract:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today. (...)
Excerpt related to
e mail marketing:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today.
Published:
2000-09-22
-
Abstract:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period. (...)
Excerpt related to
e mail marketing:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission ma...
Published:
2000-05-10
-
Abstract:
In the beginning, e-mail marketing was easy. But as e-mail lists have grown, so have Internet service provider (ISP) restrictions.
Today, delivering your e-mail newsletter can be a real challenge, especially with a list of over 10,000 recipients. Instead
of adopting one of several seductive but outdated (...)
Excerpt related to
e mail marketing:
In the beginning, e-mail marketing was easy. ... Document
Type: White Paper Description: In the beginning, e-mail marketing was easy.
...
Published:
2010-03-11
-
Abstract:
By the beginning of December 1999 Mail.com had over 10,000,000 established email boxes. (...)
Excerpt related to
e mail marketing:
... approximately 73 percent in the fourth quarter over the third quarter of 1999, reaching the 6 million
mark for weekly opt-in e-mail marketing opportunities. ...
Published:
2000-01-21
-
Abstract:
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when
marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller
victories can be achieved along the way with big pa (...)
Excerpt related to
e mail marketing:
How to Make Marketing Integration a Whole Lot Easier. ... Download <strong>How to
Make Marketing Integration a Whole Lot Easier</strong>. Comments: ...
Published:
2010-03-11
-
Abstract:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable
economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even
shorter time frames. E-mail marketing has many advantages (...)
Excerpt related to
e mail marketing:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free
download. ... E-mail Marketing Techniques. ...
Published:
2010-03-11
-
Abstract:
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in
the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies
and tactics are most effective to ensure that th (...)
Excerpt related to
e mail marketing:
Situating e-mail in a multichannel marketing plan is more complicated than
it used to be. ... Busting Out of the Inbox: Five New Rules of 1to1® E-mail
Marketing. ...
Published:
2010-03-11
-
Abstract:
How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without
regard for past behavior or purchase models? Probably not—so why is it that when it comes to e-mail marketing, many
companies apply an entirely different standard? Don’t waste (...)
Excerpt related to
e mail marketing:
... models? Probably not—so why is it that when it comes to e-mail marketing,
many companies apply an entirely different standard? Don ...
Published:
2010-03-11
-
Abstract:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these
two kids from different sides of the tracks work out (...)
Excerpt related to
e mail marketing:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertis...
Published:
2000-10-13
-
Abstract:
By the beginning of December 1999 Mail.com had over 10,000,000 established email boxes. (...)
Excerpt related to
e mail marketing:
... approximately 73 percent in the fourth quarter over the third quarter of 1999, reaching the 6 million
mark for weekly opt-in e-mail marketing opportunities. ...
Published:
2000-01-21
-
Abstract:
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship.
Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term
sales. Find out how to calculate CLV and why (...)
Excerpt related to
e mail marketing:
The High-stakes World of E-marketing. Source: Alterian. ... acquisition
cost. Download <strong>The High-stakes World of E-marketing</strong>. Comments:
...
Published:
2010-03-11
-
Abstract:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today. (...)
Excerpt related to
e mail marketing:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today.
Published:
2000-09-22
-
Abstract:
A recent study by Jupiter Research found that e-mail marketers using Web analytics click-stream data to generate targeted
e-mail campaigns produce an impressive average click-through rate of 14 percent, and a conversion rate of 3.9 percent. Can
your business claim numbers this high? If not, find out how (...)
Excerpt related to
e mail marketing:
... Source: Listrak. Document Type: White Paper Description: A recent study by Jupiter Research found that
e-mail marketers using Web analytics click-stream data to ...
Published:
2010-03-11
-
Abstract:
Real estate firm The Norris Group was holding ten years of customer history with an online e-mail marketing vendor. Costly
errors, data loss, and the lack of vital features convinced the firm to find a new solution that would store data and make
it available whenever needed. Find out how the new online s (...)
Excerpt related to
e mail marketing:
Real estate firm The Norris Group was holding ten years of customer history with an online e-mail
marketing vendor. Costly errors, data loss, and ... ...
Published:
2010-03-11
-
Abstract:
E-mail Response Management. Download Free IT Research Guides on E-mail Response Management. E-mail inquiries for the customer
service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s
online relationship with customers will be increasin (...)
Excerpt related to
e mail marketing:
E-mail Response Management. Download Free IT Research Guides on E-mail Response Management. E-mail inquiries for the customer
service sector are ex...
Published:
2010-03-11