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Direct 500, LLC
Direct 500In today's world of highly competitive distribution sales, businesses are looking for ways to improve their call center, estore and catalog sales

direct marketing  StarShip rate tables. The Direct 500 SolutionThere are many ways multi channel sales organizations can address their individual business requirements. However, addressing the business need as a whole requires a well designed application that provides the company with a call center, estore, marketing and fulfillment business solution. Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » direct marketing


Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

direct marketing  Internet Marketing Strategies , Direct Marketing , Secrets of the Marketing , Marketing Thinking , Diffusion Marketing , Manufacturing Internet Marketing , Best-run Businesses , Distributor Marketing Programs , Building Best-run Finance , Best-run Finance Methods , Best-run Supply , Best-run Practices , Best Run Server , Best Run Whitepapers , Search Marketing , Becoming Best-run , Competitive Marketing Strategies . EXECUTIVE SUMMARY Today, companies judge the success of their marketing organization on Read More...
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

direct marketing  the customer, and change direct marketing via the Xchange 9 platform. This development is in sharp contrast to using traditional data mining tools or writing complex structured query language -based (SQL) queries to leverage historical information and to produce predictive models long after the marketing opportunity has past. Nevertheless, the former Xchange applications have since hardly promoted Amdocs as an integrated OSS for CSPs. The reason being that within the marketing automation (MA) market, Read More...
“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets

direct marketing  approach. While using large direct marketing databases of anonymous profile information, ADAPTe displays itself to the user as a personalized shopping assistant. It builds individualized profiles only for shoppers who request such assistance. One of the features of the shopping assistant is that it allows the shopper to notify it about gift shopping. So, when you are shopping for something special for Aunt Minnie ADAPTe will not mix those purchases with your own personal preferences; but it will remember Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

direct marketing  Marketing--What Is A Vertical? Introduction What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Read More...
Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

direct marketing  Internet portals, radio, billboards, direct mail, park bench advertising, indoor advertising, point of purchase marketing and so much more. People are tuning out and deleting spammers. And email is not the only spam medium; every mass medium is delivering spam. Spam by definition is any unsolicited communication that you send to an audience. Did you know 88 percent of houses with TiVo do not watch any TV commercials? The marketers who are going to win are going to be the ones that start building Read More...
GMAC Web-Enables Legacy Data With NEON Systems Shadow Direct
GMAC is pushing for enterprise-wide web enablement of existing IT assets to support customer self-service platforms. NEON Systems’ Shadow Direct product gives

direct marketing  With NEON Systems Shadow Direct GMAC Web-Enables Legacy Data With NEON Systems Shadow Direct M. Reed - March 5, 2001 Event Summary GMAC Insurance group, a subsidiary of General Motors Acceptance Corporation (GMAC) was tasked by General Motors Corporation to build a customer service website. This required access to multiple years of legacy data in the ADABAS database system. This case study, provided by the vendor and further researched by TEC, investigates how NEON Systems ' Shadow Direct product, a part Read More...
The Marketing Services Provider: A Marketer’s Most Strategic Hire
When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail

direct marketing  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More...
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and

direct marketing  Out of the Inbox: Five New Rules of 1to1® E-mail Marketing Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon. BEGINLYX Read More...
7 Secrets to Effective Follow-up Marketing
Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this

direct marketing  Secrets to Effective Follow-up Marketing Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either. Read More...
Salesforce Social.com to Enhance Salesforce Marketing Cloud
Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce

direct marketing  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to Read More...
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

direct marketing  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More...

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