-
Abstract:
Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty
of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing,
black-listing … In order to increase yo (...)
Excerpt related to
direct marketing list:
E-mail Marketing vs. Spam: A 10-round Smack-down. ... Download <strong>E-mail Marketing
vs. Spam: A 10-round Smack-down</strong>. Comments: ...
Published:
2010-03-11
-
Abstract:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the
CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for
out there in the long run other than to find an honorabl (...)
Excerpt related to
direct marketing list:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that
the CRM point providers wi...
Published:
2003-03-27
-
Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
direct marketing list:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line
of any Web business...
Published:
2000-05-15
-
Abstract:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately
identifying prospects. Ensuring data accuracy and data (...)
Excerpt related to
direct marketing list:
Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To
Data Quality. The succe...
Published:
2010-03-11
-
Abstract:
How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without
regard for past behavior or purchase models? Probably not—so why is it that when it comes to e-mail marketing, many
companies apply an entirely different standard? Don’t waste (...)
Excerpt related to
direct marketing list:
... Description: How does your company approach direct mail ... same package
to everyone on your list, without regard ... when it comes to e-mail marketing,
many companies ...
Published:
2010-03-11
-
Abstract:
Design can be your next asset to manage.Read the striking new approach to E-mail marketing.Free download. In an unpredictable
economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even
shorter time frames. E-mail marketing has many advantages (...)
Excerpt related to
direct marketing list:
... make when it comes to e-mail marketing is selecting ... out regularly
to size of your recipient list(s) should ... These can be made available for direct
download or ...
Published:
2010-03-11
-
Abstract:
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in
the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies
and tactics are most effective to ensure that th (...)
Excerpt related to
direct marketing list:
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing. Source: RightNow Technologies. Document
Type: White Paper Description ...
Published:
2010-03-11
-
Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
direct marketing list:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
-
Abstract:
&Skunkworks" for Search Engine Marketing and Optimization.Papers and Other Software System to Use In Your System in relation
to Engine Marketing and Optimization. Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing
both a site’s visibility to Google (...)
Excerpt related to
direct marketing list:
&Skunkworks" for Search Engine Marketing and Optimization.Papers and Other Software System to Use In Your System
in relation to Engine Marketi...
Published:
2010-03-11
-
Abstract:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these
two kids from different sides of the tracks work out (...)
Excerpt related to
direct marketing list:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertis...
Published:
2000-10-13
-
Abstract:
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting
can supply geographically specific traffic to your site. (...)
Excerpt related to
direct marketing list:
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting
can supply geographic...
Published:
2003-01-18
-
Abstract:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing
activities and integrate all company functions. Cu (...)
Excerpt related to
direct marketing list:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run...
Published:
2010-03-11
-
Abstract:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B Demand Generation. For decades, solution-selling and marketing methodologies have used the principle of
identifying pains associated with business processes, i (...)
Excerpt related to
direct marketing list:
B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results. Get Information and Other Solutions
Associated with B2B ...
Published:
2010-03-11
-
Abstract:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target
market is almost exclusively business-to-busine (...)
Excerpt related to
direct marketing list:
IT Sales Lead Generation. Download Free IT Report on the IT Sales Lead Generation. The sales lead generation process for technology
companies is ve...
Published:
2010-03-11
-
Abstract:
Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling
of site visitors to support media analysis, merchandizing and segmentation. (...)
Excerpt related to
direct marketing list:
Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling
of site visitors to s...
Published:
2000-04-25
-
Abstract:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history,
its functionality remains critical and CRM is being absorb (...)
Excerpt related to
direct marketing list:
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the
case with even ancient...
Published:
2003-03-28
-
Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
direct marketing list:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
-
Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
direct marketing list:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
-
Abstract:
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting
can supply geographically specific traffic to your site. (...)
Excerpt related to
direct marketing list:
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting
can supply geographic...
Published:
2003-01-18
-
Abstract:
ERP software may fail to meet critical business requirements. When companies find that their ERP doesn't meet all of their
business requirements, they should investigate niche software vendors who are focused on fixing fatal flaws. This paper discusses
one of the potential fatal flaw areas in the CPG ind (...)
Excerpt related to
direct marketing list:
ERP software may fail to meet critical business requirements. When companies find that their ERP doesn't meet all of their
business requirements, ...
Published:
2004-04-24