X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 direct marketing email


Direct 500, LLC
Direct 500In today's world of highly competitive distribution sales, businesses are looking for ways to improve their call center, estore and catalog sales

direct marketing email  StarShip rate tables. The Direct 500 SolutionThere are many ways multi channel sales organizations can address their individual business requirements. However, addressing the business need as a whole requires a well designed application that provides the company with a call center, estore, marketing and fulfillment business solution.

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

Documents related to » direct marketing email

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

direct marketing email  customers, including much better-performing direct competitors Chordiant Software , DoubleClick , SAS , and especially Unica Corporation . While the upbeat marketing management software vendor Unica ( www.unicacorp.com ) was initially marked as a very likely buyer of Xchange, the vendor, however, slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

direct marketing email  made. Marketing Analytics Transforms Direct Marketing from Blind Acquisition to Intelligent Retention The advantage of marketing analytics is that it allows companies to focus their spending on the areas of greatest return and fundamentally shifts the direct marketing industry away from blind acquisition toward intelligent retention and value expansion.19 Demand Generation Campaign Overview As a supplement to this report, an interactive marketing campaign is available at Read More

Analysis of Critical Path's Alliance with yesmail.com for Permission Email


In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies such as DoubleClick and put to use in the Permission email area.

direct marketing email  90% less than standard direct mailings. In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies, such as DoubleClick and put to use in the Permission email area (source: Forrester Research). Some Industry analysts expect Permission email to reach the $1 Billion (USD) mark by the 4th Quarter of 2002. Permission email will never displace the existing banner ads, which we have all come to know and at some Read More

Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

direct marketing email  Toolset managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads, ROI and effectiveness of the marketing mix How Do I Learn More About Precision Marketing? For more information on Precision Marketing, attend a webinar featuring Leslie Ament, Senior Analyst of the Aberdeen Group, and download a free copy of the Precision Marketing Benchmark Report. Register today: http://results.vtrenz.com/PrecisionMarketing Searches Read More

Where have all my marketing investments gone?


With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer-centric. This paper explains how marketing performance analytics can help marketers address and act on today’s pressures to optimally allocate marketing resources, quantify marketing returns, and demonstrate accountability to the business.

direct marketing email  have all my marketing investments gone? With ownership of customer interaction, sentiment, demographic, behavioral information, and more, marketers can lead the charge toward becoming truly customer-centric. This paper explains how marketing performance analytics can help marketers address and act on today’s pressures to optimally allocate marketing resources, quantify marketing returns, and demonstrate accountability to the business. Read More

GMAC Web-Enables Legacy Data With NEON Systems Shadow Direct


GMAC is pushing for enterprise-wide web enablement of existing IT assets to support customer self-service platforms. NEON Systems’ Shadow Direct product gives them access to legacy ADABAS databases in a real-time Internet environment.

direct marketing email  With NEON Systems Shadow Direct GMAC Web-Enables Legacy Data With NEON Systems Shadow Direct M. Reed - March 5, 2001 Event Summary GMAC Insurance group, a subsidiary of General Motors Acceptance Corporation (GMAC) was tasked by General Motors Corporation to build a customer service website. This required access to multiple years of legacy data in the ADABAS database system. This case study, provided by the vendor and further researched by TEC, investigates how NEON Systems ' Shadow Direct product, a part Read More

Accelerate Your Marketing ROI with Analytics


Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more.

direct marketing email  Your Marketing ROI with Analytics Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems, regardless of role or environment. Capture real-time insights that help improve the customer experience. Using integrated measurement across multiple channels, your business will experience comprehensive marketing ROI. Watch this video to learn more. Read More

Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

direct marketing email  Tent Marketing Read More

Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

direct marketing email  the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

direct marketing email  Internet Marketing Strategies , Direct Marketing , Secrets of the Marketing , Marketing Thinking , Diffusion Marketing , Manufacturing Internet Marketing , Best-run Businesses , Distributor Marketing Programs , Building Best-run Finance , Best-run Finance Methods , Best-run Supply , Best-run Practices , Best Run Server , Best Run Whitepapers , Search Marketing , Becoming Best-run , Competitive Marketing Strategies . EXECUTIVE SUMMARY Today, companies judge the success of their marketing organization on Read More

Net Direct


Net Direct Inc. was founded in 1995 to provide open source solutions to small, medium, and large businesses. Net Direct's focus is to help its customers enhance business performance through best-in-class systems, networking, and software technologies. The company is an IBM business partner. Net Direct services cover a range of operating systems, Internet and networking technologies, custom software development, and technology audits. Net Direct is headquartered in Ontario, Canada.

direct marketing email  Direct Net Direct Inc. was founded in 1995 to provide open source solutions to small, medium, and large businesses. Net Direct's focus is to help its customers enhance business performance through best-in-class systems, networking, and software technologies. The company is an IBM business partner. Net Direct services cover a range of operating systems, Internet and networking technologies, custom software development, and technology audits. Net Direct is headquartered in Ontario, Canada. Read More

HR Tech 2013 Interview: Jeremy Langley, Marketing Director, Lumesse


HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both.

direct marketing email  Interview: Jeremy Langley, Marketing Director, Lumesse HCM Analyst Raluca Druta interviews Jeremy Langley, Marketing Director at Lumesse, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out why Lumesse is taking a wait-and-see approach to context engines, how the company is managing integration after a string of acquisitions, and whether Lumesse views SAP as a competitor, a collaborator, or both. Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

direct marketing email  in real time and direct communication with customers via social platforms Neolane Message Center—supports transactional messages that range from simple order confirmations to returned merchandise authorizations Neolane Leads—supports lead qualification processes and integrates with customer relationship management (CRM) or sales force automation (SFA) systems (e.g., Salesforce.com, Oracle/Siebel, and Microsoft Dynamics CRM) Neolane MRM— supports marketing resource management (MRM) tasks such Read More

IBM to Sell Aptiva Direct


IBM announced plans to stop selling its Aptiva line of PCs through retail outlets.

direct marketing email  to Sell Aptiva Direct IBM to Sell Aptiva Direct R.A. Krause - October 20th, 1999 Event Summary October 18, 1999 International Business Machines Corp. announced that, starting January 1, 2000 it will only sell its Aptiva line of consumer PCs through its ShopIBM website. This move follows on the heels of its recent announcement of cuts in the PC organization (See TEC News Analysis article: IBM to Make Cuts in PC Business Real Change, or Just Buying Time? 10/13/99). Although the Aptiva is aimed Read More