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 demand generation vendors

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

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Compare Software Solutions

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Documents related to » demand generation vendors

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

demand generation vendors  Sales and Marketing Results Demand Generation is also known as : Lead Generation , Sales Lead Generation , Generation Marketing , Demand Generation Systems , Demand Generation Software , New Demand Generation , Demand Generation Vendors , Easy Demand Generation , Demand Generation Power , Technology Demand Generation , Demand Generation Budget , Demand Generation Capabilities , Demand Generation Programs , Demand Generation Revolution , Demand Generation Platform , Demand Generation Plan , Demand Read More

Mega-Vendors Warming Up to the Cloud - Part 3


Part 1 of this blog series depicted the three evolutionary phases (or waves) of software as a service (SaaS) and the adoption of cloud computing. The post ended with some glimpses into the future and likely implications for SaaS users. Part 2 then explored the apparent opportunities and accompanying challenges (and painstaking soul-searching exercises) that SaaS aspirants face in their

demand generation vendors  announcing Oracle Sourcing On Demand , in May 2009 the Wall Street Journal (WSJ ) reported that Oracle was working on several other upcoming on-demand applications that would help businesses run sales campaigns, keep track of employees and job applicants, and manage marketing . SAP’s On-demand Strategy for Large Enterprises On a quite separate track from SAP Business ByDesign , an integrated on-demand solution dedicated to the mid-market that was described in Part 2 , SAP recently announced the first Read More

Customer Relationship Management and the Next Generation Network


Next generation networks may eventually allow us to interact with the world in a way compatible with how we live. This would have the greatest impact on our ability to add value to the people we do business with.

demand generation vendors  (VoIP) and video on demand. Another important issue centers around the lack of attention to security. Just as the Internet faces virus, spam, spyware, and adware attacks, IMS networks will have to be prepared to handle these plagues and more. Because of these two huge issues, a group of industry heavyweights led by Verizon Wireless , Lucent , Cisco, Motorola , and others, have come together and put forth a set of improvements tabbed advances to IMS (A-IMS). The main objective of A-IMS is to fill in the Read More

Next-generation EDI: Time to Upgrade from Outdated Technology?


As a mid-market company, you’ve been using electronic data interchange (EDI) for a number of years. It saves time and money—and most importantly, your trading partners need you to. But new technologies offer a streamlined and cost-efficient approach to EDI. These capabilities mean you don’t have to settle for "workarounds," "good enough," or "my vendor left me no choice."

demand generation vendors  by their customers -- demands to lower costs, effectively compete and do more with less. Industry or Partner Mandates If you''re not on the dominant side of the trading partner relationship, you have to comply with the business-to-business integration standards set by your partner. Perhaps the reason you''re using EDI is because your trading partner(s) forced you to. On a case-by-case basis, this can be viewed as a cost of doing business, although it doesn''t have to be, as we will see later. For example, Read More

Mega-vendors Warming Up to the Cloud - Part 1


At the time when my recent “SaaSy Discussions” series was already being published, I had an update briefing and great discussion with Colleen Niven Smith, vice president of software-as-a-service (SaaS) initiatives at Progress Software. Smith and Progress Software’s findings on SaaS industry dynamics concur with my assertions that growth of SaaS-based offerings is expected to outpace traditional on

demand generation vendors  accent the strong user demand for services in support of internal and inter-enterprise collaboration. In this ubiquitous adoption wave, SaaS solutions will be increasingly linked to on-premise data, applications, and processes through Web services -based integration APIs and  enterprise service buses (ESB ), then orchestrated through workflow engines  and business process management (BPM ) suites. Workflow-based customization and personalization will require SaaS providers in the cloud to develop Read More

Inprise/Borland Challenges Other Vendors to Open-Source Their Database Code


In a move which will challenge other database vendors to open-source their SQL databases, Inprise/Borland Corporation has announced it is releasing the source code for its InterBase 6 cross-platform SQL database. It will provide the database on multiple platforms, including Linux, Windows NT, and Sun Solaris, make the database available at no charge, and spin the InterBase division off into a separate company.

demand generation vendors  inprise,borland database engine,borland delphi,borland,borland db,paradox database,dbase database,borland database,dbf database,pervasive sql database,dbf linux,linux alias,mssql database,sql database,linux Read More

Vendors Begin to Round Out Their CRM Suites


Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding new marketing, service, and E-commerce capabilities.

demand generation vendors  spite of massive market demand, most e-Commerce and CRM initiatives from software vendors are a long way from becoming a reality. Current users of Baan or SalesLogix should contact their long-term software provider and inquire about the proposed offering. Also, both current and potential users are advised to request the Company''s written commitment to promised functionality, length of implementation, feasibility of integrating it with the system in place, and seamless future upgrades, before embarking on Read More

Demonstration Post-Mortem: Why Vendors Lose Deals


In competing for client dollars, one failing makes demonstrations deadly for large and small vendors alike: lack of preparation.

demand generation vendors  users start objecting and demand strict adherence to the scripts. Vendors that fail to straighten up are decimated in the final score tally. Bottom line : Users perceive canned presentations as substitutes for true preparation and score accordingly. Too much tell , not enough show Those vendors that do read the scripts before demonstration day and sidestep the canned presentation trap are still prone to this common failing: talking about features instead of showing them. The excuse many vendors use is Read More

Two Stalwart Vendors Discuss Market Trends


In this unique question and answer series, vendors were given the opportunity to put forth their views on market trends, platform approaches, and mid-market issues. The questions posed to willing participants of this opinion poll are elaborated on here.

demand generation vendors  enterprise resource planning,ERP,software applications,service-oriented architecture,SOA,business intelligence,BI,business process execution language,BPEL,exchange infrastructure,XI,master data management,MDM,software as a service,SaaS Read More

ERP Buyer's Guide: Top Vendors Reviewed - 2012


This brief ERP buyer's guide gives an overview of the major features of ERP solutions, reviews some of the main vendors in 2012 in the three major tiers - the enterprise, mid-market, and small market arenas, and lists important criteria to consider when selecting a vendor.

demand generation vendors  ERP,enterprise resource planning,2012,ERP vendor selection,ERP vendor comparison Read More

BI: On Demand, On Premise, Open Source, or Outsourced?


On-premise or on-demand, business intelligence (BI) solutions can help businesses become more intelligent about key processes. But what are the benefits to implementing cloud-based BI over traditional software? Are on-demand BI applications as popular in the enterprise as they are with midmarket companies? And what are some reasons people don’t outsource BI? Find out the answers to these questions and more. Download this guide now.

demand generation vendors  On Demand, On Premise, Open Source, or Outsourced? On-premise or on-demand, business intelligence (BI) solutions can help businesses become more intelligent about key processes. But what are the benefits to implementing cloud-based BI over traditional software? Are on-demand BI applications as popular in the enterprise as they are with midmarket companies? And what are some reasons people don’t outsource BI? Find out the answers to these questions and more. Download this guide now. Read More

Working with Smaller ERP Vendors: The Pros and the Cons


During briefings with small ERP vendors, I often hear the argument that they are more flexible and can better respond to their customers’ needs than larger vendors. The ultimate example: “You can even talk to the CEO if you need to.” But would you want to? Bypassing the usual workflows and calling the CEO (this actually really happens) may not be a recipe for the best technical support ever.

demand generation vendors   Read More

Two Stalwart Vendors Discuss Platform Approaches (Wars)


Infor and IFS, two upper mid-market, stalwart vendors, were the first to respond to our questions-and-answers series directed at software application vendors. Based on our questions, these two vendors share their views on market trends, platform approaches, and mid-market issues.

demand generation vendors  respond to evolving business demands over time; business solutions rather than complex, costly middleware platforms and technology projects; sound technology strategy to support a long-term investment horizon of ten to twenty years; product road maps without major reimplementation efforts in order to stay current; and coexistence with their existing information technology (IT) investments, and choice in products and technologies. SOA is the common vehicle for delivering on these customer needs, but Read More

JDA Portfolio: For the Retail Industry Part Six: ERP Vendors and User Recommendations


ERP vendors promise products linking to financial and manufacturing systems (which logically, is currently the vendor's own system) and include collaborative SRM and PLM capabilities and links to CRM systems. JDA and others must simplify their integration framework strategies and JDA must focus on data synchronization to offer a truly differentiating collaboration product.

demand generation vendors  services for the retail demand chain and over 4,600 customers, plans to build upon the collective JDA Portfolio to enable its customers to achieve a new level of operational excellence. The vendor plans to establish this capability as a defining and differentiating characteristic of its next generation PortfolioEnabled solutions over the upcoming months and years. JDA Portfolio 2004.1 software and service offerings are detailed in Parts Two through Four of this note. One should also never underestimate Read More