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 demand generation tactics b2b

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » demand generation tactics b2b

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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Web-enabled Sales Tactics


The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's self-directed buyer. The new, competitive sales high ground is to effectively manage a convenient on-line/off-line buy cycle experience at every point of contact.

demand generation tactics b2b  to Suspect Development Marketing''s demand generation strategies have been significantly realigned over the last few years to encourage the use of the Web for registration and fulfillment activities. Enough information has been published about business to business (B2B) marketing of technology products that I''ll simply recommend a Google search or exploring www.technologyevaluation.com for more information on how to generate more web inquires. It''s marketing''s job to attract first time visitors to your Read More

i2 Technologies Lives Life In The Fast Lane


i2 Technologies is the largest and fastest growing vendor of supply chain management software with $751 million in revenue over the last twelve months and a 105% average growth rate over the last five years. Fueled by a powerful sales and marketing machine and aggressive strategies for corporate development and acquisition, i2 will maintain its lead through the end of 2000 and beyond.

demand generation tactics b2b  Technology is enjoying tremendous demand for its products but this is confined primarily to process manufacturing industries, an area that i2 largely ignores. The remaining pure play SCM vendors like Logility, Adexa, and SynQuest will continue to find customers for their more targeted products, in some cases stealing them from i2, but will operate in the interstices between the larger enterprise vendors. Among ERP vendors, SAP and Oracle are i2''s main competition in the advanced planning and scheduling Read More

Service Supply Chain Strategies to Increase Corporate Profitability


This article describes the unique challenges of the service supply chain, provides a framework for understanding the service management decision hierarchy, and highlights the dramatic value proposition available to companies that deploy advanced service strategies and decision-support tools to address these challenges. Brief case studies from leading service organizations Cisco and KLA-Tencor show examples of successful deployments of service supply chain strategies.

demand generation tactics b2b  not suited to intermittent demand environment and characterized by unplanned, reactive expediting Risk-based decision making that incorporates the probability of stockout in all order generation and deployment activities, integrating strategic and tactical planning Fulfillment & Service Fulfillment to traditional fill rate metrics. Fulfillment strategy not tied to asset management strategy Differentiated service-level commitments enabled by strategic positioning of inventory, including availability-based Read More

Social Media for Lead Generation


Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels.

demand generation tactics b2b  Media for Lead Generation Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels. Read More

State of the Market: on-Demand Business Intelligence Solutions


Find out how the companies you re targeting are approaching SaaS-based BI solutions in On-demand Business Intelligence Solutions.

demand generation tactics b2b  of the Market: on-Demand Business Intelligence Solutions An ever-growing number of end users are demanding SaaS-based BI solutions But to successfully sell BI solutions, you have to understand your market’s needs, challenges, and point of view. Find out how the companies you’re targeting are approaching SaaS-based BI solutions in On-demand Business Intelligence Solutions . In this informative report, you’ll learn about the information challenges faced by small and midsized companies, how SaaS-ba Read More

i2 Adds More Verticals To Ra-b2b-it Stew


As vertical B2B marketplaces multiply like rabbits, i2 Technologies is nurturing a warren of its own. The latest addition, FreightMatrix, may prove to be the most important introduction to date.

demand generation tactics b2b  e-commerce,marketplace,ecommerce,b2b,b to b,ecommerce website,business commerce,ebusiness,ecommerce site,e commerce business,e commerce site,ecommerce solution,e commerce website,ecommerce business,ecommerce solutions Read More

Billing Foundations for Successful Next-generation Service Strategies


Dramatic progress in communication and media industries are pushing service providers to seek new differentiation strategies. Next-generation services can play a major role in your future as a service provider. But first you need to understand the implications for your operational- and business-support systems—in particular your billing system. Learn how to make the most of next-generation services to generate revenue.

demand generation tactics b2b   Read More

Demand at the Fount of Open Source Part Two: A Primer Based in Demand Trends


Organizations globally, are contributing to increased demand for Free and open source software but vendors may not yet be meeting this demand. This article highlights FOSS fundamentals with the goal of adding clarity for the uninitiated.

demand generation tactics b2b  A Primer Based in Demand Trends Introduction The first part of this article concerned the Free and open source software (FOSS) origin and rapid evolution as manifested in global customer demand trends. This second part reviews reasons behind why enterprise clients and government organizations generate this demand, as well as why software providers should continue efforts to meet the demand. Together, these articles should offer an overview of FOSS concepts for both enterprise software clients and vendors Read More

Demand Management RFI/RFP Template


Promotion Planning, Pricing and Profit Optimization, Forecasting, Merchandise Planning, Life Cycle Planning, Consensus Planning,Collaborative Planning, Sales and Operations Planning (S&OP), Vendor Managed Inventory (VMI) Replenishment, Event Planning, Metrics and Reporting, Demand Management Systems Architecture, Product Technology

demand generation tactics b2b  Management RFI/RFP Template The Demand Management RFI/RFP Template lists and describes 535 features and functions found in Demand Management software solutions. This Demand Management Template can help you save time, control costs, and communicate clearly with vendors at nearly every stage of your Demand Management software selection projects. Features and functions included in this Demand Management Template: Promotion Planning Pricing and Profit Optimization Forecasting Merchandise Planning Life Cycle Read More

Magic Quadrant for B2B Gateway Providers


Business-to-business (B2B) gateway solutions have matured to the point where they can support a wide range of projects. However, there are still functional differences—including product maturity, service-oriented architecture (SOA) enablement, architectural coherence, and community management—among competing solutions. Find out who the leaders, challengers, visionaries, and niche players are in the B2B gateway market.

demand generation tactics b2b  to be in high demand from companies of every size, and across all industries that need software to run their B2B infrastructures. In particular, most midsize-to-large companies eventually will deploy some form of B2B gateway software to manage their B2B integration projects. The multienterprise/B2B gateway software market is composed of middleware technology from multiple disciplines, including the integration backbone (also called integration brokers), ESBs, application servers, application platform Read More

B2B E-Business Strategies for a Changing World


In B2B e-business strategies, you'll learn about the different B2B e-business service and software products available to you in today's rapidly cha...

demand generation tactics b2b  b2b business strategies changing world,b2b,business,strategies,changing,world,business strategies changing world,b2b strategies changing world,b2b business changing world,b2b business strategies world,b2b business strategies changing. Read More

Case Study: Seventh Generation


Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of corporate responsibility. Find out how.

demand generation tactics b2b  Study: Seventh Generation Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of corporate responsibility. Find out how. Read More

On Demand Delivery Compels a Compensation Management Vendor


The on demand paradigm and enterprise incentive management market seem to have established a viable cross-section to the extent that, going forward, some players feel comfortable enough to opt solely for the software-as-a-service, subscription-based delivery model.

demand generation tactics b2b  Demand Delivery Compels a Compensation Management Vendor Amid many of the intriguing trends in enterprise applications in 2006, one of the most prominent was the point of no return awareness and increased adoption of the on demand, or software as a service (SaaS), business and deployment models (see Software as a Service Is Gaining Ground ). What''s more, 2006 was also the year of increased awareness and growth for the still new enterprise incentive management (EIM)- incentive compensation managemen t Read More

Best Practices in Demand and Inventory Planning for Chemical Companies


Supply chain planning involves functions such as demand forecasting and planning, distribution inventory planning, and plant capacity planning and scheduling. The right mix of strategy, education, and systems can have a very high impact on a manufacturer’s overall operations—and ultimately its bottom line. Understand how supply chain functions such as demand and inventory planning can positively impact your company.

demand generation tactics b2b  Practices in Demand and Inventory Planning for Chemical Companies Supply chain planning involves functions such as demand forecasting and planning, distribution inventory planning, and plant capacity planning and scheduling. The right mix of strategy, education, and systems can have a very high impact on a manufacturer’s overall operations—and ultimately its bottom line. Understand how supply chain functions such as demand and inventory planning can positively impact your company. Read More