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 demand generation programs roi

Browse RFP templates

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Documents related to » demand generation programs roi

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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RedPrairie - New Name For A Brave New Value Proposition Paradigm Part Four: Challenges and User Recommendations


LMS presents both an opportunity and a challenge for RedPrairie.

demand generation programs roi  information technology (IT) managers demand hard ROI rationale, RedPrairie is also taking the above-mentioned value-based approach to the delivery of its logistics applications. This is Part Four of a four-part article on RedPrairie. Part One detailed recent events. Parts Two and Three discussed the Market Impact. The RedPrairie Approach As vendors and customers often lose focus of the business goals and results of IT deployments and become bogged down in coerced sales and implementations, RedPrairie is Read More

The New and the Noteworthy: 2008 Vendor Wrap-up


2008 seemed to be the year for mergers and acquisitions (M@As) in the world of enterprise software—with companies like Oracle picking up Primavera Software’s project and portfolio management (PPM) offering, and Symantec grabbing up MessageLab’s messaging and web security offering. But it was also a year for some software firms to see their latest solutions shine. With 2008 nearing its end

demand generation programs roi  export tools as an on-demand BI solution. Typically, the vendor’s software-as-a-service (SaaS) offering allows the client to be up and running in less than twelve weeks. In fact, unless there is some exception, it offers to implement a new system for a client in less then twelve weeks and at a fixed cost. From Oco’s experience, most organizations set up to handle their most pressing BI needs.  If these are already in the “canned” assortment of applications that are provided by Oco, then the Read More

These are the Times of CRM Vindication and Validation - Part 3


Part 1 of this series analyzed two white papers entitled “Customer Relationship Management: The Winning Strategy in a Challenging Economy” and “Maximizing CRM Effectiveness During Lean Times” and authored by Microsoft Dynamics CRM and Oracle CRM, respectively. The blog post made the case for forward-looking enterprises to leverage customer relationship management (CRM

demand generation programs roi  to more tightly link  demand generation  activities to sale execution, with the ability to adjust tactics as conditions change. Targeting the right prospects from the start is one of the fastest ways to reduce waste and improve  marketing campaign  effectiveness. A good sales process builds a 360-degree view of the customer, beginning with the first touch.  Enterprise marketing management (EMM)  and marketing automation tools embedded in leading CRM systems can help businesses match campaigns (with Read More

APICS 2009 From the Expo Floor: Is S&OP Coming of Age? - Part 3


Part 1 of this blog series talked about my attendance of the APICS 2009 International Conference in Toronto, Canada in early October. I attended only a few education sessions, as my conference visit focused more on exploring the expo floor and talking to the exhibitors. My overwhelming impression from the conference's expo floor was that the main value propositions this year revolved around the

demand generation programs roi  demand forecasts  and align demand with production capabilities to ensure timely fulfillment of customer orders. Namely, as companies face increased global competition and supply chain challenges, along with rising transportation costs and volatile economic and market conditions, many industry-leading manufacturers–as well as  consumer packaged goods (CPG)  distributors and their  retailing  partners–have been working towards elevating their S&OP processes to an enterprise-wide global scale. Read More

Avercast Forecasting & Demand Planning Software


The Avercast product line includes: Avercast Business Forecasting for analyzing historical product demand, forecasting future demand, and adjusting forecasts at the individual item or summary level Avercast Supply Planning for time-phased inventory planning in monthly, weekly, or daily time periods Avercast Supplier Connection for providing Web-enabled information to suppliers Avercast Trolling For Dollars for warehouse management reporting and for providing real-time information about which products can be shipped at any given time.

demand generation programs roi  Forecasting & Demand Planning Software The Avercast product line includes: Avercast Business Forecasting for analyzing historical product demand, forecasting future demand, and adjusting forecasts at the individual item or summary level Avercast Supply Planning for time-phased inventory planning in monthly, weekly, or daily time periods Avercast Supplier Connection for providing Web-enabled information to suppliers Avercast Trolling For Dollars for warehouse management reporting and for providing Read More

Whose ROI is it Anyway? Part Two: Sorting Through Claims


ROI (return on investment) has taken on new importance in examining business initiatives and programs that often involve deployment of enterprise software and information technology. In some cases, "Show me the ROI" has become a smokescreen for "Let's wait and see" or, "Go away. Don't bother me."

demand generation programs roi  chance Confronted by the demands of today''s market, enterprise software vendors at the very least play lip service to ROI selling. For many, this means showing prospects that under some average or typical conditions, implementing the software can lead to a direct cost savings that will cover the software license fee in some specified period. Vendors generally express this by saying something like, Customers will get a ROI in less than a year. Some vendors attempt a more sophisticated approach. Read More

ROI Systems, Inc.: Will Slow and Steady Remain in the Race?


Over past two decades, ROI Systems has shown the commitment to deliver solid discrete manufacturing functionality and superior customer support, with modest growth and cautious new technology introduction as a consequence. Owing to its slow growth, ROI has achieved a small market presence in general and insignificant global brand awareness, an undeveloped channel outside of the North American market.

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Demonstrating the ROI of an ERP System


What kind of tangible return on investment (ROI) can you expect from your enterprise resource planning (ERP) software? The answer: a lot more than you might expect. Purchasing ERP software represents a significant financial commitment, but in most cases, the software pays for itself within the first year—and will continue to generate cost savings for many years after. Where do these cost savings come from? Find out here.

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ROI Systems - A Little ERP Fellow That Gets By


ROI Systems continues its disciplined new technology adoption. The moderation component of its strategy has been paying off, which proves crucial these days when many of its peers that have traditionally had more exciting and flashy products are facing the crunch.

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ROI Systems MANAGE-s Well Past 2000 Part 1: Recent Developments


ROI Systems' strategy in terms of enhancing its MANAGE 2000 product and its geographic coverage has apparently been paying off, which comes as a welcome news these days when many of its peers that have traditionally touted more glitzy products are facing the moment of truth. Its recent solid financial performance puts the company in the position of being able to move forward with its plans for further needed product enhancements, staffing expansion and company growth, at a time when many of its peers continue to struggle.

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Profit from New Generation of BI Dashboards


With the new dashboards, you can more easily...

demand generation programs roi  from New Generation of BI Dashboards Today''s business intelligence (BI) dashboards give you more visibility and insight into your company''s operations than ever before. And that means you can leverage data in more effective—and profitable—ways. With the new dashboards, you can more easily aggregate the latest information from multiple sources align business processes with live data to provide BI at all organizational levels digest visual information for rapid, effective decision making Read More

The Proof Is in the ROI


A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult business to business (B2B) software market. However, few companies seem to be investing appropriately. The first mistake they make is to try to keep costs down by attempting to create an ROI program internally. It's a sure way to waste value people, time, and effort. If you want a significant return on your ROI sales and marketing investment, hire an expert.

demand generation programs roi  that build awareness and demand. Messages that Matter gives clients the knowledge and tools to develop powerful message strategies that differentiate products and services from those of the competition. Lawson has held strategic marketing positions with several B2B software companies including Navision, Applix, TM1 Software, and Timeline. He can be reached at labinan@attglobal.net . Read More

Quality of Service for Next-generation Voice Over IP Networks


In order to support the requirements of voice deployments, next-generation networks must be capable of supporting a service equivalent to the existing public switched telephone network (PSTN), in terms of reliability. Furthermore, these networks must be capable of carrying voice services even under heavy load, while maintaining the integrity of the voice calls, under even the most extreme circumstances.

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Bandwidth Management in Next-generation Packet Networks


Bandwidth managers can provide the basis of a large-scale solution for a quality of service (QoS) that can support public switched telephone network (PSTN)-grade services. A key aspect of the solution is the ability to be integrated with multi-protocol label switching (MPLS) traffic engineering capabilities, to provide a highly scalable, resilient, and rigorous solution for end-to-end quality of service.

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