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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results
For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create

demand generation platform roi  Sales and Marketing Results Demand Generation is also known as : Lead Generation , Sales Lead Generation , Generation Marketing , Demand Generation Systems , Demand Generation Software , New Demand Generation , Demand Generation Vendors , Easy Demand Generation , Demand Generation Power , Technology Demand Generation , Demand Generation Budget , Demand Generation Capabilities , Demand Generation Programs , Demand Generation Revolution , Demand Generation Platform , Demand Generation Plan , Demand Read More
IBS-Slow but Steady (and Demand-Driven) May Win the SCM Race
IBS, a conservative Swedish enterprise resource planning and supply chain management, seems to be making right moves to remain the leader within its selected

demand generation platform roi  Slow but Steady (and Demand-Driven) May Win the SCM Race Event Summary International Business Systems (IBS) (XSSE IBS B) is a Sweden-based global provider of enterprise resource planning (ERP) and supply chain management (SCM) industry-specific software solutions and other accompanying services for companies embracing IBM -based technologies. Since the early 1990s, IBS has achieved some success in transitioning from mainly being a Scandinavia-based solutions provider to a player in the broader Read More
The Definitive Guide to Successful Deployment of VoIP and IP Telephony-Chapter 1
As the era of traditional telephony draws to a close, the doors to the next generation in communications open. Chapter 1 of this 4-part e-book discusses

demand generation platform roi  Based upon an average demand of 384 thousand kilobits per second (kbps) per data user and average demand of 70kbps per voice user, we could allocate 18 percent (70/384ths) of the infrastructure costs (18 percent of $1,452,000 or $261,360) to voice, add the $450,000 cost of VoIP equipment, and divide the total of $711,360 by the $33,000 of savings per month to yield an ROI of 21.55 months. TCO TCO is always a tricky calculation but a very useful one, especially when used to compare two or more systems for Read More
Epicor Conducts Its Own ROI Acquisition Rationale Part Two: Market Impact
Given Epicor''s ordeal of the past and the fact that divesting several lateral products in 2001 will have greatly helped it achieve some much needed stability

demand generation platform roi  management, transportation management and demand deployment are not yet available. As mentioned above, Epicor has quietly developed strategies for each of these products to continue enhancements on them and to provide a migration plan for moving to Sonoma only when the customer chooses. There is no a strategy to unify the products into one, given the Sonoma strategy will elegantly offer a migration path for each. Avant will continue to be sold opportunistically or actively to new customers depending on Read More
Infor Launches Implementation Accelerator for Food and Beverage Industry
Infor recently announced general availability of the Infor Implementation Accelerators for food and beverage industry customers. The solution, formerly known

demand generation platform roi  materials, regulatory compliance, volatile demand, and an increasingly complex supply chain, and thus achieve more value in areas such as customer service, production, procurement, finance, and quality control. Infor Implementation Accelerators are the next generation of the QuickStep methodology, upgraded to the new release of Infor M3 . Moreover, Accelerators feature additional assets like test plans, mashups, and an option to leverage cloud-based implementations along with Infor’s social platform, I Read More
N-Tier Demand Management
The classic bull-whip effect means that the further a supplier is removed from the end consumer, the worse are the fluctuations in demand that they see. This

demand generation platform roi  Tier Demand Management Introduction The classic bull-whip effect means that the further a supplier is removed from the end-consumer, the worse are the fluctuations in demand that they see. This has led many to recommend an n-tier approach to demand management, where everyone gets visibility to the end-customer demand at the same time. In practice, very few companies have been able to actually realize this vision. There are some practical approaches that a supplier deep in the supply chain can do to Read More
Demand-driven Supply Networks for Small and Medium Business
Lately demand-driven supply networks (DDSN) are a much talked about topic, yet little is written about SMBs and DDSN. By understanding the basics of DDSN, and

demand generation platform roi  were merely acceptant of demand based on the orders received from businesses in front of them. They rarely had any visibility into the true market demand for a product. To maintain downstream momentum in order to reduce inventory investments, upstream businesses constantly had to exert pressure on the downstream businesses to place orders. In this environment, demand could often be erratic and therefore hard to predict. Items could go from a situation of under-stock to over-stock in very short spaces of t Read More
The Next Generation of Business Intelligence
Business intelligence (BI) 2.0 is used more and more to refer to the next generation of BI solutions, which allow better access to information, and enable

demand generation platform roi  Next Generation of Business Intelligence Business intelligence (BI) 2.0 is used more and more to refer to the next generation of BI solutions, which allow better access to information, and enable communication and collaboration amongst all users. But how is BI changing exactly? For one thing, BI 2.0 allows Web-based interactive reporting. Learn about other differences—and how BI 2.0 can make a difference in your organization’s data warehousing and other activities. Read More
Vertica Analytics Platform
The Vertica Analytics Platform was purpose built from the ground up to enable companies to extract value from their data at the speed and scale they need to

demand generation platform roi  inception for today’s most demanding analytic workloads. Furthermore, each Vertica component is able to take full-advantage of the others by design. Read More
The Proof Is in the ROI
A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today''s difficult business to business (B2B

demand generation platform roi  that build awareness and demand. Messages that Matter gives clients the knowledge and tools to develop powerful message strategies that differentiate products and services from those of the competition. Lawson has held strategic marketing positions with several B2B software companies including Navision, Applix, TM1 Software, and Timeline. He can be reached at labinan@attglobal.net . Read More
Will Your Commerce Platform Support Ongoing Business Growth?
Optimizing growth amid ongoing change puts special demands on a retailer’s multichannel commerce platform, particularly since digital commerce remains at the

demand generation platform roi  ongoing change puts special demands on a retailer’s multichannel commerce platform, particularly since digital commerce remains at the cutting edge of retail. This white paper offers four critical capabilities for a commerce platform that can successfully “future-proof” your technology systems and your business, priming both for long-term growth. Read More
Next-Generation VoIP Network Architecture
With network operators facing eventual equipment obsolescence in their existing narrowband public switched telephone networks (PSTNs), the Multiservice

demand generation platform roi   Read More
Customer Relationship Management and the Next Generation Network
Next generation networks may eventually allow us to interact with the world in a way compatible with how we live. This would have the greatest impact on our

demand generation platform roi  (VoIP) and video on demand. Another important issue centers around the lack of attention to security. Just as the Internet faces virus, spam, spyware, and adware attacks, IMS networks will have to be prepared to handle these plagues and more. Because of these two huge issues, a group of industry heavyweights led by Verizon Wireless , Lucent , Cisco, Motorola , and others, have come together and put forth a set of improvements tabbed advances to IMS (A-IMS). The main objective of A-IMS is to fill in the bl Read More
J2EE Platform Overview
Today, almost everything has gone online, from banking to pet food. And every day, new companies are starting up with a purely Web-based business model. This

demand generation platform roi   Read More
Gigabit Transceivers ~ the Next Generation
Broadcom Corporation announced they have developed the first transceiver to handle Gigabit Ethernet over existing Category 5 copper cabling.

demand generation platform roi  Transceivers ~ the Next Generation Gigabit Transceivers ~ the Next Generation G. Duhaime - May 15 , 2000 Event Summary In April, Broadcom Corporation (NASDAQ:BRCM) announced the second-generation Gigabit Ethernet Transceiver, a product that allows companies to leverage their existing CAT 5 infrastructure. The significance of the Broadcom BCM5401 is that it will allow vendors to manufacture network equipment that utilizes existing wiring infrastructure, significantly reducing the cost of extending Read More

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