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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 database marketing


Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

database marketing  to languish in multiple database islands dispersed around the organization, and not used to refine marketing campaigns or to improve customer service. Marketing is possibly the only remaining major business function yet to revise its core processes so it can take advantage of IT that can cut time, costs, and improve the quality of its operations. Moreover, unlike SFA or customer service, marketing has an effect on customers throughout the entire relationship tenure, since, for example focus groups,

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » database marketing

Informix Holds Fire Sale on Linux Database


Informix announced its continued commitment and investment to the Linux community with the release of Foundation.2000 and Cloudscape 3.0 on Linux.

database marketing  Fire Sale on Linux Database Event Summary NEW YORK, February 2, 2000-Informix Corporation (NASDAQ: IFMX), the technology leader in the software infrastructure for the i.Economy and a leading Linux vendor, at LinuxWorld 2000 announced its continued commitment and investment to the Linux community with the release of Foundation.2000 and Cloudscape 3.0 on Linux. Informix committed to bring all core server products to the Linux platform, including its business intelligence suite. Linux demonstrated versions Read More

Rules-based Marketing: Helping Companies Transform Leads into Sales


For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.

database marketing  top of a relational database platform. There’s no way that you can effectively manage and automate integrated marketing campaigns if you don’t have these tools working together. "There’s no way that you can effectively manage and automate integrated marketing campaigns if you don’t have these tools working together." DTL: What are the chief advantages of the technology? BG: One of the chief advantages of marketing automation is that it allows you to put your marketing execution into a Read More

Syncsort Sigma Manages Database Aggregates


Syncsort, a software vendor with years of experience in the sorting of data, has released a new product called Sigma™, which is designed to produce aggregated data within data warehouses to improve response time and reduce database load. The importance of aggregation in a data warehouse cannot be underestimated.

database marketing  cuts response time for database queries. Having the right aggregates available can improve runtime performance up to a thousand times according to leading data warehouse experts, said Vic Werner, director of marketing at Syncsort. Sigma helps database administrators manage the explosive growth of data in their companies and meet the demands by their users for faster query processing of click-stream data from web sites, 24/7 business operations and electronic commerce initiatives. Sigma frees Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

database marketing  out, if a merchant's database is not statistically valid collaborative filtering may end up de-personalizing the shopping experience. Also, Dr. Sainani notes that everyone has had the experience of buying a gift for a friend and then seeing recommendations for months afterward that are based on the friend's preferences and not yours. Response Logic's solution to the second problem is embedded in its permission-based approach. While using large direct marketing databases of anonymous profile Read More

Microsoft Dynamics CRM 2015 Unifies Sales and Marketing


Microsoft is launching Microsoft Dynamics CRM 2015—a release that promises to unify sales and marketing by delivering personalized customer experiences, and hence providing more effective marketing campaigns and increased sales opportunities.

database marketing  Dynamics CRM 2015 Unifies Sales and Marketing Microsoft is launching Microsoft Dynamics CRM 2015 , which includes updates to Microsoft Dynamics CRM Online, Microsoft Dynamics Marketing , and Microsoft Social Listening services. These updates will be generally available in the fourth quarter of 2014 and will introduce significant new capabilities to help sellers and marketers more effectively collaborate and gain insights to deliver a more personalized experience to their customers.   The new Read More

Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

database marketing  You Need to Know About Digital Marketing Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More

Sarbanes-Oxley Database Compliance


Under the US Sarbanes-Oxley Act, companies must maintain proven auditing practices and assure integrity and timeliness of data. Thus, companies must secure systems that monitor corporate data. To effectively accomplish this, you are best off investing in a solution that can comprehensively cover your reporting and auditing needs while providing you the capacity to respond swiftly should any incidents occur.

database marketing  Oxley Database Compliance Under the US Sarbanes-Oxley Act, companies must maintain proven auditing practices and assure integrity and timeliness of data. Thus, companies must secure systems that monitor corporate data. To effectively accomplish this, you are best off investing in a solution that can comprehensively cover your reporting and auditing needs while providing you the capacity to respond swiftly should any incidents occur. Read More

Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

database marketing  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More

Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

database marketing  Study: SAP and Marketing Management By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue. Read More

The High-stakes World of E-marketing


In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term sales. Find out how to calculate CLV and why assigning customers a potential total monetary figure can be a useful metric when evaluating customer acquisition cost.

database marketing   Read More

Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

database marketing  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

database marketing  Raven Launches Marketing Analytics Content Raven , a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims to enable marketing and sales professionals to improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.   While everyone is jumping onto the Read More

Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

database marketing  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More