With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you.
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more. By analyzing historical data about the customer (such as past interactions, purchase history, and product interest areas) and real-time data about the customer's behavior on the Web within the current visit, you can get a more accurate idea of the customer's current intent and therefore deliver exactly what the customer wants. The customer and the brand owner benefit greatly in this situation. Consider, for example, a customer with a high income who is currently a renter and does a Web search on