Every record that fails to meet standards of quality can lead to lost revenue or unnecessary costs. A well-executed data quality initiative isn’t difficult, but it is crucial to getting maximum value out of your data. In small companies, for which every sales lead, order, or potential customer is valuable, poor data quality isn’t an option—implementing a thorough data quality solution is key to your success. Find out how.
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Data Quality: A Seven-step Plan for Any Size Organization Melissa Data’s Data Quality Suite operates like a data quality firewall – instantly verifying, cleaning, and standardizing your contact data at point of entry, before it enters your database. Source : Melissa Data Resources Related to Scalable Data Quality: A Seven-step Plan for Any Size Organization : Data quality (Wikipedia) Scalable Data Quality: A Seven-step Plan for Any Size Organization Data Quality is also known as : Customer