Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.
data release automation maturity survey
Supporting Continuous Innovation Keeping data in synch between product innovation and execution is not a one-time event, however. Innovation doesn''t end at the first release of a product. Products are changed in order to satisfy quality, cost, competitive, regulatory, supply, and other improvements. In a dynamic environment, managing the change process becomes very important in order to prevent scrap, quality problems, and excess cost. Changes are not necessarily a bad thing, the company strategy may be