Successful e-commerce relies on intelligible, trustworthy content. To achieve this, companies need a complete solution at their back- and front-ends, so they can harness and leverage their data and maximize the return on their e-commerce investment.
revenues and relationships. New data enters systems daily from internal sources and the Web, where input is uncontrollable - resulting in inconsistencies and typos in names, addresses, and product numbers. These discrepancies can hamper data integration, generate duplicates, and prevent companies and their business affiliates from getting accurate information. Published data like product price and availability quickly becomes outdated, giving rise to misinformation and, possibly, financial and legal