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Featured Documents related to
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Enterprise Marketing Management (EMM) Evaluation Center
Define your software requirements for Enterprise Marketing Management (EMM), see how vendors measure up, and choose the best solution.
Enterprise Marketing Management (EMM) RFP Templates
RFP templates for Enterprise Marketing Management (EMM) help you establish your selection criteria faster, at lower risks and costs.
SAP Marketing vs SAP Finance
Compare ERP solutions from both leading and challenging solutions, such as SAP Marketing and SAP Finance.
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Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.
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“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.
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Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.
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: Amdocs, customer relationship management, CRM, call center, operations software, communications service provider, business process outsourcing, customer life cycle.
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Salesforce Marketing Cloud Unveiled Today » The TEC Blog
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24-04-2013
Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.
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3/3/2009 4:15:00 PM
OutlookSoft Case Study: United Pipe & Supply
Wholesale distributor United Pipe & Supply had a problem. Its use of standard Excel spreadsheets for reporting and budgeting was time-consuming, expensive, and dysfunctional. The company was losing control over content and reliability, simply unable to produce something as simple as profit/loss statements for multi-branch business units. Its ability to grow was hampered. United Pipe & Supply needed to change.
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2/2/2007 9:58:00 AM
The Evolution of the Last-mile Supply Chain
Adds a new dimension to your business with The Evolution of the Last-mile Supply Chain. Easy to get: click here! “Last-mile supply chain services” is an evolving segment of the supply chain industry, but a cutting-edge segment that has evolved as supply chain managers across the US struggle to cope with the inadequacies of the current globalized supply chain model. Learn five reasons why current supply chain models are flawed and how you can use a new architecture to balance supply chain risk, globalized sourcing, and economics.
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7/13/2009 8:58:00 AM
Rules-based Marketing: Helping Companies Transform Leads into Sales
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
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10/30/2006 11:49:00 AM
The Art and Science of E-mail Marketing
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using the right technology to manage the interaction are some of the key ingredients needed to make it a success.
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10/26/2007 11:38:00 AM
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