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Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » customer tracking


Patient Device Tracking: Integrating Customer, Physician, and Patient Data
For today’s medical device manufacturer, today’s world is complex. The convergence of technology and implanted medical devices has led to some of the most

customer tracking  Device Tracking: Integrating Customer, Physician, and Patient Data For today’s medical device manufacturer, today’s world is complex. The convergence of technology and implanted medical devices has led to some of the most innovative and effective new medical therapies in history. Unfortunately, that convergence has created tremendous complexities in the development, manufacture, and implantation of those devices. One area that continues to undergo transformation is patient device tracking Read More...
Customer Relationship Management: Evolution, Not Revolution
Customer relationship management (CRM) can be a tool for positive change in businesses'' operations. Or CRM can—unintentionally—cause a host of problems, from

customer tracking  following features: call management customer management service issues management knowledge exchange management sales force activities marketing campaign management sale lead tracking marketing analysis and forecasting database storage Packages that are tailored separately for the sales, marketing, or service aspects of CRM have additional features. Customer service and support automation, for example, may have such features as call routing, contact center sales support, and tools for measuring customer Read More...
A Lexicon for Customer Relationship Management Success
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for

customer tracking  capabilities and the phrase customer relationship management became a bi-word in the world of technology. On a separate path, Peppers and Rogers (currently a strategic division of Carlson Marketing) popularized one to one marketing which established a marketing component in CRM. At the same time, the dot-com era was born and the idea of tracking consumer behaviors at the click level materialized, giving rise to real time marketing. The rush for customer data was soon followed by the realization that Read More...
Dell Tops in Customer Satisfaction
Compaq rises, IBM falls, but Dell remains master of the desktop domain.

customer tracking  IT Buying Behavior and Customer Satisfaction Study, part of a quarterly tracking service measuring corporate end-user satisfaction with desktop, Intel-based server and laptop/notebook systems vendors. This quarter''s study is based on the opinions of 550 IT managers at large U.S. corporations from interviews conducted between mid-January and early April 2000. The principal shifts in rankings this quarter involve Compaq moving up two positions in the desktop segment and up to second position in the Read More...
Case Study: Shipment Tracking Software
A US-based multinational company providing end-to-end customer service via an online shipment and tracking system needed to develop an application that would

customer tracking  multinational company providing end-to-end customer service via an online shipment and tracking system needed to develop an application that would allow customers to track shipment without going to the service provider’s web site. The multinational turned to Rishabh for development services. Read More...
Applying the Power of Social Networks to Customer Relationship Management (CRM)
Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and

customer tracking  of Social Networks to Customer Relationship Management (CRM) Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these Read More...
A New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin'' in the Wind?
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where value had historically been located

customer tracking  New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin'' in the Wind? What do you think about when you think customer relationship management (CRM)? My bet is that you''ll think that it''s marketing, sales, and support functions, or a strategy that is designed to garner customer commitments of some sort, or an outlook and set of practices that will drive customer behaviors when it comes to product or services sales—and the words up-sell and cross-sell will be prominent Read More...
Build and Manage Strong Customer Relationships
Managing customer relationships is a challenging but vital part of running a business. Organizations have to acquire new customers to grow revenue and

customer tracking  and Manage Strong Customer Relationships Managing customer relationships is a challenging but vital part of running a business. Organizations have to acquire new customers to grow revenue and satisfactorily service existing customers to ensure loyalty and future business. A good business management solution has customer relationship management (CRM) functionality integrates with the entire range of your processes and provides a full view of customer data. Read More...
Profiting from Customer Lifecycle Value
Even the most competent customer relationship management (CRM) products cannot guarantee success without a well-grounded strategy. Often CRM initiatives rush to

customer tracking  from Customer Lifecycle Value Even the most competent customer relationship management (CRM) products cannot guarantee success without a well-grounded strategy. Often CRM initiatives rush to fix the technology and business-alignment issues, resulting in temporary CRM success. The purpose of this document is to help organizations in understanding customer lifecycle value for maximizing profits. Read More...
Improving Customer Relationships: An Integrated Approach
It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than

customer tracking  Customer Relationships: An Integrated Approach Improving Customer Relationships: An Integrated Approach If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. More than ever, in today''s challenging business environment, best-run companies are staying focused on their most valuable assets – their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction – whether it''s Read More...
How to Measure Customer Satisfaction
Organizations often rely on surveys and questionnaires to determine customer satisfaction ratings, but such methods merely offer a perceived customer rating

customer tracking  to Measure Customer Satisfaction Originally Published - April 30, 2008 Project-based organizations place a lot of emphasis on customer satisfaction, and rightly so, as customer satisfaction is the key for improving these companies'' internal processes. A customer satisfaction rating (CSR) is often obtained through a questionnaire—the customer satisfaction survey (CSS). This method, however, suffers from the drawback of customers likely being emotionally influenced while filling out these questionnaires Read More...
Customer Data Integration: A Primer
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a

customer tracking  2006 Introduction Implementing a customer data management system can be the difference between success and failure in terms of leveraging an organization''s customer relationship management (CRM) system. Since customers drive profitability, organizations need a way to provide their employees with a single view of the customer and to provide that customer with above-average customer service. Unfortunately, this is not always the case. Disparate applications such as billing and call center systems do not Read More...
How to Achieve a Great--and Profitable--Customer Experience
Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation. If you can deliver highly

customer tracking  -and Profitable--Customer Experience Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation. If you can deliver highly valuable experiences to your customers, in a sustainable way, the reward will be loyal, engaged advocates who help you grow your business. Read more to better understand how companies can provide a superlative customer experience and still make a profit. Read More...
MAPICS: Will Customer Satisfaction be Enough?
MAPICS has consistently scored above average in the following customer-service & support benchmarks: reliability, quality of support, vendor stability, ease of

customer tracking  Will Customer Satisfaction be Enough? Vendor Summary MAPICS, Inc., headquartered in Atlanta, GA, is a leading global provider of enterprise business software for mid-size discrete and batch-process manufacturing enterprises and large corporate divisions. MAPICS revenues in fiscal 1998 were $130 million. IBM launched MAPICS II (Manufacturing Accounting and Production Information Control System) software in 1978. It was the first MRP system commercially available for manufacturing enterprises and held Read More...
Building a Customer-centric Enterprise Knowledge Base for Improved Customer Support
Within an organization, knowledge bases (KBs) of known product issues and their resolutions are typically created and managed by customer support teams. Their

customer tracking  Knowledge Base for Improved Customer Support Within an organization, knowledge bases (KBs) of known product issues and their resolutions are typically created and managed by customer support teams. Their obvious use is to maintain different types of methods for addressing various client issues. KBs thus become an important tool in an organization’s armamentarium used for supporting its customers. But clients are unable to access these resources directly—rather they need to go through a customer Read More...

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