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A Lexicon for Customer Relationship Management Success
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for

customer tracking and follow up  capabilities and the phrase customer relationship management became a bi-word in the world of technology. On a separate path, Peppers and Rogers (currently a strategic division of Carlson Marketing) popularized one to one marketing which established a marketing component in CRM. At the same time, the dot-com era was born and the idea of tracking consumer behaviors at the click level materialized, giving rise to real time marketing. The rush for customer data was soon followed by the realization that Read More...
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » customer tracking and follow up


Five Ways to Positively Impact Customer Retention and Business Operations
Maintaining strong business performance and retaining loyal customers requires continual vigilance and assessment. Establishing metrics that focus on value

customer tracking and follow up  addressing business performance and customer retention. Manufacturers have always had an eye on the usage of equipment and facilities since proper asset management can help to sustain the life of the asset, as well as reduce maintenance and repair costs. However, many progressive companies are realizing that these traditional approaches to enterprise asset management are no longer enough. Increasingly, manufacturing leaders realize that they also must proactively manage the combined challenges of rising Read More...
Customer Relationship Management Strategies Part Two: Creating Your Strategy
CRM system can increase your profits and build customer loyalty by streamlining your processes and provide better quality products and services. However, you

customer tracking and follow up  Creating Your Strategy Introduction Customer relationship management is a total business strategy; therefore, proper planning is crucial. After you have communicated and established support for your initiative, outlined the steps your company needs to take for implementation, and marked your parameters for success and failure, you can then create your implementation strategy. This is Part two of a four-part note. Part One discussed new approaches to CRM implementation, Part Two will discuss Read More...
A Product Note: Attensity and the Voice of the Customer
Attensity has found a way to truly capture the voice of the customer with its new breed of customer experience management (CEM) solutions. TEC analyst Jorge

customer tracking and follow up  response capability that enables customer care agents to start a response in any channel, such as social media or short message service (SMS), and then follow up by e-mail or other channels, seamlessly tracking interactions across channels between agents and their customers. Attensity Respond includes a social media interface that enables social responders in marketing or social teams to respond directly to social conversations across multiple social networks such as Facebook, Twitter, forums, blogs, and Read More...
Customer Relationship Management Strategies Part Four: Strategies and Case Study
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales

customer tracking and follow up  a postcard? If your customer purchased a product on your web site, can they get it for less than on the shelf? For example, Barnes and Noble sometimes offers their books for less on their web site than at their stores. Third, take advantage of this channel to add value to your CRM system. Have your customers verify their address when they re-order a product. Ask your customers to take a survey. Capture your customer's interest by tracking their traffic through your site. Did they spend more time in the Read More...
Social Customer Suite
Lithium’s Social Customer Suite powers customer experiences, helping companies to build brand nations and online communities of customers.

customer tracking and follow up  Customer Suite Lithium’s Social Customer Suite powers customer experiences, helping companies to build brand nations and online communities of customers. Read More...
Customer Chemistry


customer tracking and follow up  Chemistry Read More...
Customer Profile: Graphicast, Inc.


customer tracking and follow up  Profile: Graphicast, Inc. Read More...
Service: Reduce Cost While Maintaining Customer Satisfaction
Maximizing profit by providing top-quality service at minimum cost is no longer optional – it’s imperative. Reducing the cost of service while keeping customers

customer tracking and follow up  Reduce Cost While Maintaining Customer Satisfaction Maximizing profit by providing top-quality service at minimum cost is no longer optional – it’s imperative. Reducing the cost of service while keeping customers happy is the primary objective of customer service organizations. Customer relationship management (CRM) applications help you streamline customer service processes and reduce cost, enabling you to keep your customers happy and grow your business. Find out how. Read More...
Customer Care and Billing (CC&B)
Customer care and billing (CC@B) solutions typically support providers of utilities, telephony, cable, or other services providing companies. CC@B software

customer tracking and follow up  Care and Billing (CC&B) Customer care and billing (CC&B) solutions typically support providers of utilities, telephony, cable, or other services providing companies. CC&B software includes functionality for mediation, provisioning, rating, reporting, financial systems, and billing for voice, data, content, and utility services. Read More...
Optimizing the Supply Chain and Increasing Customer Satisfaction
Manufacturers must constantly address how to increase customer satisfaction, identify supply chain issues before they become problems, and lower production

customer tracking and follow up  Supply Chain and Increasing Customer Satisfaction Manufacturers must constantly address how to increase customer satisfaction, identify supply chain issues before they become problems, and lower production costs. In this podcast, Lyndsay Wise and Robert Abate discuss the benefits business intelligence provides to help address these topics. Read More...
A Modern Approach to Improving Customer Support
As products become more complex and customer expectations continue to rise, service and support become increasingly difficult. So how can service and support

customer tracking and follow up  Modern Approach to Improving Customer Support As products become more complex and customer expectations continue to rise, service and support become increasingly difficult. So how can service and support managers transcend these problems and use each customer interaction to build customer loyalty and drive service leveraged revenue? By empowering customers with Web 2.0 technology and enabling users to manage their own experiences. Find out how. Read More...
11Ants Customer Response Analyzer
11Ants Customer Response Analyzer is software that allows marketers to target those customers statistically most likely to respond to a marketing offer.

customer tracking and follow up  Customer Response Analyzer 11Ants Customer Response Analyzer is software that allows marketers to target those customers statistically most likely to respond to a marketing offer. Read More...
Rent.com Selects KANA Cloud Offering for Customer Service
The announcement that KANA Express, a cloud customer service offering, was selected by Rent.com for improved customer engagement was one of more important

customer tracking and follow up  KANA Cloud Offering for Customer Service The announcement that KANA Express, a cloud customer service offering, was selected by Rent.com for improved customer engagement was one of more important announcements preceding the recently held KANA Connections 2012 user conference in Las Vegas, where about 180 attendees were able to hear more about the importance of consistent customer experience via multiple channels of communication. The importance of this news is that KANA Software is now winning customers Read More...

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