Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.
customer service technology
: Customer Intelligence , Customer Service , Consumer Relationship System , Business Intelligence , Enterprise Relationship Management , Employee Experience Management , Customer Experience , Consumer Relationship System , Customer Experience Management , Service System , Relationship Management , Customer Experience Solutions , Services Management , Customer-Centricity , Social CRM , Traditional CRM Contents Introduction Social CRM: Turning Content into Conversations and Relationships Social CRM vs.