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Abstract:
Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation.
If you can deliver highly valuable experiences to your customers, in a sustainable way, the reward will be loyal, engaged
advocates who help you grow your business. Read more to (...)
Excerpt related to
customer segmentation:
How to Achieve a Great—and Profitable— Customer Experience. ... Download <strong>How
to Achieve a Great—and Profitable— Customer Experience</strong>. ...
Published:
2011-03-14
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Abstract:
The insurance industry’s turn from an underwriting-oriented vision to a customer-centric view has been painfully slow. Success
isn’t just a matter of delivering superior products and services, but of incorporating customer insight into enterprise strategy
on an ongoing basis. Learn how you can use yo (...)
Excerpt related to
customer segmentation:
Building the Customer-centric Enterprise. Source ... retain. Download <strong>Building
the Customer-centric Enterprise</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference
between simply serving a customer and centering on a customer's specific needs and satisfaction. (...)
Excerpt related to
customer segmentation:
Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference
between simply serv...
Published:
2006-06-23
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Abstract:
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship.
Using CLV as a metric tends to place a greater emphasis on customer service and long-term customer satisfaction than on short-term
sales. Find out how to calculate CLV and why (...)
Excerpt related to
customer segmentation:
... Source: Alterian. Document Type: White Paper Description: In marketing, customer lifetime
value (CLV) is the present value of the future cash flows attributed ...
Published:
2010-03-11
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Abstract:
When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe
it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly
communicating your inspiring message, and using th (...)
Excerpt related to
customer segmentation:
The Art and Science of E-mail Marketing. Source: Listrak. Document Type: White Paper Description: When crafting an e-mail
marketing ...
Published:
2010-03-11
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Excerpt related to
customer segmentation:
... It really takes much education and mindset change to explain to reasonable sales personnel why consistent
scientific customer segmentation-based pricing is in ...
Published:
2010-09-24
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Abstract:
Best Practices in Siebel CRM Performance Management: Monitor, Measure, and Manage the End-user Experience. Download Technology
Analysis White Papers In Relation To Best Practices in CRM Performance Management. Many frustrated executives find that despite
the fortune spent on managing servers, networks, an (...)
Excerpt related to
customer segmentation:
Best Practices in Siebel CRM Performance Management: Monitor, Measure, and Manage the End-user Experience. Download Technology
Analysis White Paper...
Published:
2010-03-11
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Abstract:
thinkAnalytics signs a partnering agreement with one of the largest information technology services companies in North America.
Why does CGI expect thinkAnalytics’ software to make a difference to its customers? (...)
Excerpt related to
customer segmentation:
thinkAnalytics signs a partnering agreement with one of the largest information technology services companies in North America.
Why does CGI expe...
Published:
2000-09-22
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Abstract:
Data-driven, science-based price management is an emerging market. Therefore, vendors should be made to prove whether and
how they can enable a company to achieve and measure margin lift, or return on investment, of their price management applications. (...)
Excerpt related to
customer segmentation:
Data-driven, science-based price management is an emerging market. Therefore, vendors should be made to prove whether and
how they can enable a co...
Published:
2007-05-28
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Abstract:
Rapid convergence of communications, media and entertainment (CME) is driving telecom, cable, and content executives to seek
more creative means to garner long-term customer relationships. But how does one go from lofty goal to measurable results?
Customer value enhancement (CVE) is a predictive approach (...)
Excerpt related to
customer segmentation:
Customer Value Enhancement: Linking Strategy and Operations for Better Loyalty and Margins. Source: SAP.
Document Type: White Paper ...
Published:
2010-09-01
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Abstract:
Whether in a business-to-consumer (B2C) or business-to-business (B2B) context, customers demand multiple channels through
which they can find information, purchase goods, view and pay their bills, request services, or get support based on their
specific needs and preferences. Discover solutions that can (...)
Excerpt related to
customer segmentation:
How to Deliver a Great Customer Experience and Lower Costs: Achieving Interaction Excellence Across Multiple
Touch Points. Source ...
Published:
2010-09-01
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Abstract:
The central premise of price segmentation, especially in business-to-business environments, is that pricing should be consistent
for similar deals. The process quantifies similarity by empirically determining which deal circumstances affect price response,
enabling companies to benchmark prices against s (...)
Excerpt related to
customer segmentation:
The central premise of price segmentation, especially in business-to-business environments, is that pricing should be consistent
for similar deals...
Published:
2007-05-25
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Abstract:
Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference
between simply serving a customer and centering on a customer's specific needs and satisfaction. (...)
Excerpt related to
customer segmentation:
Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference
between simply serv...
Published:
2006-06-23
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Abstract:
Just as back-office automation became critical for competitive success in the last half of the twentieth century, customer
relationship management (CRM) is today’s imperative for success. However, the key to creating business value with CRM is remembering
that business strategy and technology strategy (...)
Excerpt related to
customer segmentation:
Why CRM? The Business Case for Customer Relationship Management. ... The Business Case for
Customer Relationship Management</strong>. Comments: ...
Published:
2010-03-11
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Abstract:
Vendavo’s recent growth is due to its reseller partnership with SAP, and the segmentation and optimization functionalities
of its pricing solutions. But the vendor needs to stay on its toes, at least until its role in lifting almost every client
profit margins is proven. (...)
Excerpt related to
customer segmentation:
Vendavo’s recent growth is due to its reseller partnership with SAP, and the segmentation and optimization functionalities
of its pricing solution...
Published:
2008-05-05
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Abstract:
Customer Success. Find Free IT Reports, Case Studies, and Other Resources Associated with the Customer Success. Old-world
quality is great for a chocolate manufacturer, but old-style business systems are not. Hauser Chocolatier learned this the
hard way, struggling for years with DOS-based accounting soft (...)
Excerpt related to
customer segmentation:
Customer Success. Find Free IT Reports, Case Studies, and Other Resources Associated with the Customer Success. Old-world
quality is great for a ch...
Published:
2010-03-11
-
Abstract:
Customer Success. Find Free IT Reports, Case Studies, and Other Resources Associated with the Customer Success. Old-world
quality is great for a chocolate manufacturer, but old-style business systems are not. Hauser Chocolatier learned this the
hard way, struggling for years with DOS-based accounting soft (...)
Excerpt related to
customer segmentation:
Customer Success. Find Free IT Reports, Case Studies, and Other Resources Associated with the Customer Success. Old-world
quality is great for a ch...
Published:
2010-03-11
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Abstract:
With the rising popularity of Web 2.0 technologies, companies are marketing their products and services to an increasingly
savvy customer base. Customers today are taking greater control of their own consumer experiences. Learn how some vendors
are leveraging social computing to build our customer relati (...)
Excerpt related to
customer segmentation:
How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience. Source: SAP.
Document Type: White Paper ...
Published:
2010-09-01
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Abstract:
Data-driven, science-based price management is an emerging market. Therefore, vendors should be made to prove whether and
how they can enable a company to achieve and measure margin lift, or return on investment, of their price management applications. (...)
Excerpt related to
customer segmentation:
Data-driven, science-based price management is an emerging market. Therefore, vendors should be made to prove whether and
how they can enable a co...
Published:
2007-05-28
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Abstract:
Businesses today need to demonstrate their value to customers by making information that is relevant to them accessible.
Hence the need for knowledge management software, which helps companies segment and then distribute the information their
customers want to know. (...)
Excerpt related to
customer segmentation:
Businesses today need to demonstrate their value to customers by making information that is relevant to them accessible. Hence
the need for knowle...
Published:
2007-12-12