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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 customer retention marketing


I-Impact Predicts Your Customer Retention!
More and more, the market is requesting that a CRM or an ERP application include analytics which can be used in a myriad of businesses to predict customer

customer retention marketing  modeling product on increasing customer retention and thus lowering churn (the telecommunication industry uses churn to describe the turnover of users of a service). Product Definition In particular, I-Impact has targeted the banking and the wireless telecommunication industries where customer retention and churn are a key concern. Predictive modeling is a statistical calculation that allows companies to identify their profitable customers and their long term behavior. The objective is to make sure

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

customer retention marketing  marketing analytics, marketing analytics platform, Char Software, customer insight, targeted marketing, customer analytics, predictive analytics, mobile marketing app Read More

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine


Campaigns are far less effective at winning and retaining customers than they once were—now companies must deliver real-time, two-way, insight-driven interactions with individual customers. Learn how to build and use proprietary digital platforms called contextual marketing engines in this Forrester report, and get results that translate into unprecedented levels of customer engagement, increased revenue, and better product experiences.

customer retention marketing  Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine Campaigns are far less effective at winning and retaining customers than they once were—now companies must deliver real-time, two-way, insight-driven interactions with individual customers. Learn how to build and use proprietary digital platforms called contextual marketing engines in this Forrester report, and get results that translate into unprecedented levels of customer engagement, increased revenue, and better Read More

Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis


An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change.

customer retention marketing  Winning Customer Strategies , Customer Retention Strategy , Measuring Your Customer Strategies , Customer Strategy Provides , Enhances Customer Strategy , Evolving Your Customer Strategy , Make Customer Strategies , Understand Customer Strategies , Customer Satisfaction Lost Customer , Customer Service Strategies , Managing Customer Relationships . The extraordinary circumstances of the current economic crisis have changed the operating rules for companies of every size, in every industry. Tactics used Read More

Five Ways to Positively Impact Customer Retention and Business Operations


Maintaining strong business performance and retaining loyal customers requires continual vigilance and assessment. Establishing metrics that focus on value-added and customer- centric performance allows manufacturers to stay close to the pulse of market changes and dynamics. Learn how performance tools such as dashboards and reporting can help your company monitor performance and enable better and faster decision making.

customer retention marketing  Ways to Positively Impact Customer Retention and Business Operations Leading customer-focused companies view every customer interaction as an opportunity to make a new offer, improve retention, increase revenue, build loyalty, or strengthen their brand. Infor CRM Epiphany helps companies optimize customer relationships by integrating marketing, sales, and service. By providing a full 360-degree view of customers, the system enables a consistent and continuous customer dialogue based on real-time Read More

Everything You Need to Know About Digital Marketing


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customer retention marketing  bwired,digital marketing,search engine optimization,search engine optimisation,SEO,SEO marketing,SEO tips,SEO strategies,SEO strategy,marketing and advertising,online marketing,web marketing,SEO services,digital marketing strategy,website rankings Read More

Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention


Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience.

customer retention marketing  the Brand and Improve Customer Retention Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience. Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

customer retention marketing  experiences to ensure higher customer referral and retention rates (thus minimizing costs of newcustomer acquisition) and by leveraging service-call discussions as a low-cost means of securing information about customer needs. Use the right software solutions There are numerous opportunities to deploy enterprise software solutions to enhance effectiveness of the selected channels. For example, intelligent, rule-based routing of qualified leads to the partner network can keep the pipeline full, driving Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

customer retention marketing  companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing campaigns and integration with other corporate data and systems. An important feature of all products is that they are almost impossible to use as spamming tools. Responsys builds privacy controls into its products by making them enforce a Read More

I Love Customers—How Customer-centricity Drives Bottom Line Benefits


More choices. More flexibility. Fewer hassles. The core tenets of fostering a relationship between the customer and your brand have not changed. It’s all about the experience. Whether ordering a soda at the drug store counter in 1944 or buying a soda from an interactive vending machine in 2014, the experience is what keeps customers coming back for more.

customer retention marketing  a relationship between the customer and your brand have not changed. It’s all about the experience. Whether ordering a soda at the drug store counter in 1944 or buying a soda from an interactive vending machine in 2014, the experience is what keeps customers coming back for more. Read More

How to Achieve a Great--and Profitable--Customer Experience


Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation. If you can deliver highly valuable experiences to your customers, in a sustainable way, the reward will be loyal, engaged advocates who help you grow your business. Read more to better understand how companies can provide a superlative customer experience and still make a profit.

customer retention marketing  -and Profitable--Customer Experience Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation. If you can deliver highly valuable experiences to your customers, in a sustainable way, the reward will be loyal, engaged advocates who help you grow your business. Read more to better understand how companies can provide a superlative customer experience and still make a profit. Read More

Customer Chemistry


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customer retention marketing  Chemistry Read More

Voice of Customer: Using Customer Actions That Speak


Traditional voice of customer (VoC) analytics for understanding and predicting customer behavior relies on two types of data sources—structured (customer feedback surveys, focus groups, etc.) and unstructured (blogs, forums, etc.). Data is then organized for use by diverse teams across an organization. Read about how companies can use data captured from customer actions or on-board diagnostic (OBD) systems for VoC analytics.

customer retention marketing  of Customer: Using Customer Actions That Speak Traditional voice of customer (VoC) analytics for understanding and predicting customer behavior relies on two types of data sources—structured (customer feedback surveys, focus groups, etc.) and unstructured (blogs, forums, etc.). Data is then organized for use by diverse teams across an organization. Read about how companies can use data captured from customer actions or on-board diagnostic (OBD) systems for VoC analytics. Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


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customer retention marketing  marketing analytics, Ventana, marketing, marketing data, business analytics, metrics, marketing data Read More

Good Customer Service Is Simple


Outstanding customer service is a competitive advantage. Most companies salute good customer service as a key objective. But in its simplest form, what is good customer service? Olin Thompson lays down some basic requirements for businesses and explains the role of business processes in supporting good customer service.

customer retention marketing  Customer Service Is Simple Outstanding customer service is a competitive advantage. Most companies salute good customer service as a key objective. But in its simplest form, what is good customer service? Customer Service—A Simple Definition Customer service means meeting your customer’s expectations. That means you and your customer need to have a mutual understanding of what is expected and you have to deliver on that expectation. The expectation can be very high or very low; the point is that Read More