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Documents related to » customer retention marketing


Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.

CUSTOMER RETENTION MARKETING: the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success. Powering Marketing Success style= border-width:0px; />   comments powered by Disqus Related Topics:   Customer Relationship Management (CRM),   Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM),   Brand Management Related Keywords:   SAP,   marketing management,   management marketing,   management courses,   customer rel
9/1/2010 3:24:00 PM

“B” Before “e” When Marketing to “C”
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

CUSTOMER RETENTION MARKETING: attempt to identify one customer as being part of a group with similar behaviors. Its best known application is on sites where a shopper sees a list of recommendations based on previous purchases, and after a purchase also sees cross-sell recommendations of the form others who bought this also bought Collaborative filtering is often successful, and is part of the ResponseLogic inference engine, but it has some notable weak spots. As CTO Dev Sainani points out, if a merchant s database is not statistica
5/15/2000

SAP Announces SAP 360 Customer » The TEC Blog
SAP Announces SAP 360 Customer » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more about TEC s

CUSTOMER RETENTION MARKETING: CRM, customer experience, customer experience platform, industry watch, SAP, sap 360 customer, SAP CRM, sap hana, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
14-11-2012

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

CUSTOMER RETENTION MARKETING: appropriate communication to the customer immediately after they exhibit a behavior representing a cross-sell, up-sell, or retention opportunity, thus answering the question when to initiate a marketing interaction. Further, the Xchange 9 EDM (Event Driven Marketing) Option allowed users to observe data from multiple sources within the enterprise, look for changes to the state of the customer, and change direct marketing via the Xchange 9 platform. This development is in sharp contrast to using tradit
8/3/2005

Infor Introduces Inforce Marketing at Dreamforce 2012 » The TEC Blog
Cloud Cloud Computing CRM customer relationship management Epicor ERP HCM hr human capital management ibm industry watch infor Manufacturing Mobile on demand Oracle plm product lifecycle management retail SaaS salesforce.com SAP SCM Software Selection talent management Categories Ask the Experts (12) BI and Performance Management (179) Business Process Matters (61) Customer Relationship Matters (153) FOSS Ecosystem (23) From the Project Manager s Desk (31) Humor (43) Industry Observation (1100)

CUSTOMER RETENTION MARKETING: Dreamforce, industry watch, infor, Inforce Marketing, marketing automation system, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
18-09-2012

How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

CUSTOMER RETENTION MARKETING: turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You ll learn from best-in-class marketing companies how to capture, analyze, and manage customer data to launch successful loyalty programs ; employ the proper metrics and promotions to increase loyalty program performance; use key technologies to enable
10/14/2010 2:00:00 PM

PDF/A and the Document Retention Landscape
PDF is a widely used yet still limited document storage format. PDF/A, an internationally standardized version of PDF, provides further long-term stability of archived data, while permitting users to customize methodologies. However, knowledge managers should ask what software tools must be used in conjunction with PDF/A to ensure electronic archival material is accessible, searchable, and reliable in the long term.

CUSTOMER RETENTION MARKETING: Business Intelligence (BI) |  Customer Relationship Management (CRM) |  Enterprise Resource Planning (ERP) |  Human Capital Management (HCM) |  Information Technology (IT) |  Key Performance Indicators (KPIs) |  Return on Investment (ROI) |  Software as a Service (SaaS) |  Total Cost of Ownership (TCO)
8/21/2007 2:43:00 PM

Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

CUSTOMER RETENTION MARKETING: Business Intelligence (BI) |  Customer Relationship Management (CRM) |  Enterprise Resource Planning (ERP) |  Human Capital Management (HCM) |  Information Technology (IT) |  Key Performance Indicators (KPIs) |  Return on Investment (ROI) |  Software as a Service (SaaS) |  Total Cost of Ownership (TCO)
11/7/2005 11:38:00 AM

Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

CUSTOMER RETENTION MARKETING: segment of the entire customer relationship management (CRM) market, continues, partly owing to mixed signals coming from relevant point solutions providers. On one hand, recent demise and buyout of Xchange by Amdocs (see Xchange Adds To The List Of CRM Point Solutions Casualties ) was the last in the array of less-fortunate point players. At the time prior to Xchange s assets auction, allegedly over 20 companies expressed interest in buying Xchange s assets, and in maintaining its products and
6/28/2003

Defining the Value of Customer Loyalty
What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer loyalty, and increasing your profits.

CUSTOMER RETENTION MARKETING: Defining the Value of Customer Loyalty Defining the Value of Customer Loyalty Source: C2 CRM Document Type: White Paper Description: What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer
9/13/2007 4:41:00 PM

Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.

CUSTOMER RETENTION MARKETING: Business Intelligence (BI) |  Customer Relationship Management (CRM) |  Enterprise Resource Planning (ERP) |  Human Capital Management (HCM) |  Information Technology (IT) |  Key Performance Indicators (KPIs) |  Return on Investment (ROI) |  Software as a Service (SaaS) |  Total Cost of Ownership (TCO)
11/30/2006 3:53:00 PM


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