A tightly focused vendor, IRM Corporation, has fine tuned its products, services, its sales process and even its commercial terms to match the realities of its sole market – food manufacturers who sell to the foodservice and vending markets.
customer relationship management of nike
to management. A target customer would be a food manufacturer/producer that sells branded products (vs. private labeled products) to foodservice/vending operators (e.g., restaurants, schools, entertainment, convenience stores, etc.) via multi-tier national distribution and by employing a field or broker sales force. These kinds of customers (e.g., Sara Lee Corporation , ConAgra Foods , DFG Foods , etc.) desperately need reliable sales, marketing and margin data analysis, which is typically not readily