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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 customer relationship management examples


Software as a Service for Customer Relationship Management and Sales
Major vendors are noting the growing demand for software as a service. However, smaller providers are forging new ground by offering services for inventory and

customer relationship management examples  as a Service for Customer Relationship Management and Sales Major Vendors Brace for SaaS The emergence of independent software as a service (SaaS) providers has created a major competitive challenge for most of the established independent software vendors (ISV). The Wall Street Journal ( WSJ ) released a series of excerpts from a Microsoft internal memo, where Chairman Bill Gates warned his top executives of the SaaS threat. In these excerpts, Gates called on Microsoft to jump toward the trend of SaaS

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » customer relationship management examples

A New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin' in the Wind?


The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where value had historically been located in products and services, it is now located in the value produced by the customer.

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Sales Force Automation, Customer Relationship Management, and Sales Training: A Fusion of Methodology and Technology


Many organizations find it challenging to adopt sales force automation and customer relationship management solutions. Formal sales training and the related reinforcement tools can make the difference. We examine the key challenges and propose some solutions.

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Astute Social Relationship Management


Social media provides data to the enterprise on how its customers are interacting. Even though most decision makers understand that gathering and analyzing this data is important, it’s not always easy to know how. Astute Solutions was founded in 1995 to offer call center and issue management software, which later became a full customer service solution. The acquisition of RealDialog from

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Deploying Customer Relationship Management Effectively: Beyond Implementation


A customer relationship management (CRM) solution is now a standard business requirement. With origins as a system for sales teams, CRM has clearly evolved into a mandatory tool for providing benefit to the entire organization. However, methodology and training play instrumental roles in successful CRM implementations; if designed well, these critical components will ultimately ensure user buy-in and success.

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The New Frontier for Personalized Customer Experience—IBM Predictive Customer Intelligence


This paper introduces the IBM Predictive Customer Intelligence solution, which gathers relevant customer information from internal and external sources and uses advanced analytics and scoring to recommend the right offer or action before or during an interaction.

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Looking Beyond Mobile Device Management to Mobile Application and Enterprise Mobility Management


The increasing possibilities that come from deploying mobile solutions in the workplace are now counterbalanced by an exponentially complex ecosystem of options that can make navigating the corporate mobile landscape challenging and risky. This executive insight examines the needs for organizations to deploy a holistic enterprise mobility management solution that goes well beyond mobile device management.

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Program Management Office: A Term Not Fully Understood


The term program management office (PMO) has been around for some time. Its core concepts, methods, and benefits have remained constant, while resources and tools have changed somewhat over the years. But not understanding what a program office is and when it should be leveraged is a common pitfall and reason for failure. Find out more about the program office, and its roles, processes, and responsibilities.

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Tenrox Project Workforce Management for PPM for PSA Certification Report


Tenrox Project Workforce Management is TEC Certified for online evaluation of project portfolio management for professional services automation (PPM for PSA) solutions in the Project Portfolio Management (PPM) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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deFacto Performance Management: Enterprise Performance Management Redefined


In this product analysis report, TEC analyst Jorge Garcia takes an in-depth look at the deFacto enterprise performance management (EPM) solution in the context of today's EPM landscape. The report covers an introduction to deFacto and its approach to EPM, deFacto product highlights, and a general look at EPM and its history, role, importance, and value in modern enterprises.

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Case Study: SAP and Sales Management


To achieve global transparency of all customer relationships, SAP AG upgraded to the latest release of the SAP customer relationship management (CRM) application. This upgrade is part of its CRM Clear Vision Program. Learn how the upgrade to a single global solution helped SAP AG achieve effective collaboration, better visibility, improved productivity, and stronger customer relationships.

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