The customer relationship management (CRM) market is changing. Over half the market is served by small vendors. Fully integrated business suites like NetSuite standalone solutions like salesforce.com, are heeding the demand for software as a service, but they are approaching the market with very different market strategies.
Customer Relationship Management through Software As A Service The CRM Marketplace According to the research firm Gartner , in the past year alone, more then $3.5 billion (USD) was spent on new customer relationship management (CRM) software licenses, but the top four CRM vendors ( SAP, Siebel, PeopleSoft, and Oracle ) accounted for only 38 percent of this total CRM revenue. Part two of the Comparing On Demand Customer Relationship Management Service Alternatives series. So, despite Oracle's