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Achieving customer loyalty with customer analytics
In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key

customer loyalty  customer loyalty with customer analytics In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty. It’s a powerful and innovative technology, but still operates on the traditional business axiom that customer loyalty begins with customer satisfaction. Read More

Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » customer loyalty


Distribution: Costs Down, Customer Loyalty Up
Do distributors always have to settle for a trade-off between cost management and customer service? Is it impossible to keep costs down, yet still respond to

customer loyalty  Costs Down, Customer Loyalty Up Do distributors always have to settle for a trade-off between cost management and customer service? Is it impossible to keep costs down, yet still respond to customer needs and provide high-value products? Cost control needn’t impinge on customer service, and in fact, efficient processes can result in happier customers. How to use an integrated business management system to promote efficiency isn’t a secret—learn more. Read More
The Loyalty Connection: Measure What Matters and Create Customer Advocates
Recent surveys have shown that 76 percent of respondents rated customer loyalty as extremely or very important to top management. Many companies feel they

customer loyalty  percent of respondents rated customer loyalty as extremely or very important to top management. Many companies feel they exercise due diligence in this area, but as global competition increases and markets mature, they’ll have to go that extra mile. To better measure customer’s attitudes and behaviors, companies must make loyalty management an integral part of their business strategy. Read More
The Loyalty Connection: Secrets To Customer Retention And Increased Profits
Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim

customer loyalty  Retention And Increased Profits Customer churn rates are higher than ever: although businesses say they are devoted to loyalty, their management systems and budgets do not support that claim. But in a landscape of similar products, cutting down on defection—or churn—is vital. There are in fact four steps to improving loyalty and retention which, if focused on the appropriate customers, will improve profitability. Read More
Defining the Value of Customer Loyalty
What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path@many successfully, and

customer loyalty  the Value of Customer Loyalty What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer loyalty, and increasing your profits. Read More
SAP Customer Success Story


customer loyalty  Customer Success Story Read More
10 Facts about Intelligent Virtual Assistants and How They Improve the Customer Experience
Have you ever thought about what goes into designing and optimizing an intelligent virtual assistant? Or how an avatar can create an even better customer

customer loyalty  How They Improve the Customer Experience Have you ever thought about what goes into designing and optimizing an intelligent virtual assistant? Or how an avatar can create an even better customer experience? Read this guide to uncover the mysteries of virtual assistant design and selection, and get insight into the latest research on the best interactive models and how to use virtual assistants to drive online sales, service, and product education. Read More
Customer Analytics Pay Off
To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value

customer loyalty  help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value has identified four stages of organizational capabilities and associated customer analytics strategies. Read More
I Love Customers—How Customer-centricity Drives Bottom Line Benefits
More choices. More flexibility. Fewer hassles. The core tenets of fostering a relationship between the customer and your brand have not changed. It’s all

customer loyalty  a relationship between the customer and your brand have not changed. It’s all about the experience. Whether ordering a soda at the drug store counter in 1944 or buying a soda from an interactive vending machine in 2014, the experience is what keeps customers coming back for more. Read More
Improving Customer Engagement with Social CRM
In a previous post I discussed how the social revolution impacted customer relationship management (CRM) and underlined that while processes designed to derive

customer loyalty  Customer Engagement with Social CRM In a  previous pos t I discussed how the social revolution impacted customer relationship management (CRM) and underlined that while processes designed to derive value in CRM remain valid, they are far from being sufficient in the context of social CRM (SCRM). Yet most organizations need structure to conduct their activities. As far as CRM is concerned, the social aspect has brought to the surface what already existed but had been dodged by businesses, for a Read More
Integrating Customer Relationship Management through Software As A Service
The customer relationship management (CRM) market is changing. Over half the market is served by small vendors. Fully integrated business suites like NetSuite

customer loyalty  Customer Relationship Management through Software As A Service The CRM Marketplace According to the research firm Gartner , in the past year alone, more then $3.5 billion (USD) was spent on new customer relationship management (CRM) software licenses, but the top four CRM vendors ( SAP, Siebel, PeopleSoft, and Oracle ) accounted for only 38 percent of this total CRM revenue. Part two of the Comparing On Demand Customer Relationship Management Service Alternatives series. So, despite Oracle's Read More
Is Your Store Customer-centric?
Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference between simply serving a customer

customer loyalty  between simply serving a customer and centering on a customer's specific needs and satisfaction. Students of Your Customers Customer-centric stores are students of their customers, which means that they literally go to school to learn as much as they can about their customers' needs, wishes, dreams, hopes, wants, and desires. Every customer is different. A customer-centric retailer recognizes this fact, and also recognizes that it cannot create a different environment for each individual customer. Read More
User-Focused Design Principles Shape the Customer Experience
Welcome to the customer experience. We all have them. Some are good, others bad. A variety of factors - the user interface (UI), customer support, marketing

customer loyalty  Design Principles Shape the Customer Experience Introduction Ever have one of those days? You just finished entering three days worth of data into your new information system. You know, the one that took your company a year to select and two more years to implement. The one that promised to streamline and transform your key business processes. The one you had to have. Now here you are. You have finished keying in data. It wasn't easy or fun, but at least you're done. You are ready for the good stuff. Read More
Customer Centricity: The Devil Lies in the Details
The purpose of this white paper is to help readers understand the importance of customer-centricity in today's highly competitive and constantly evolving

customer loyalty  Centricity: The Devil Lies in the Details The purpose of this white paper is to help readers understand the importance of customer-centricity in today's highly competitive and constantly evolving business landscape. Its aim is to remove misconceptions and guide you to achieve true customer-centricity. Read More
Minimize Customer Churn with Analytics
With IBM Business Analytics solutions for customer churn, communications service providers (CSPs) can understand sentiment and identify social influencers

customer loyalty  Customer Churn with Analytics With IBM Business Analytics solutions for customer churn, communications service providers (CSPs) can understand sentiment and identify social influencers, analyze structured and unstructured content to predict the likelihood of churn, drive revenue through personalized offers and tailored bundles, and create new programs to attract new customers and boost average revenue per user. Read More

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