SAP purports that SAP MDM also lays the foundation for efficient and accurate exchange of cross-business information. Consumer products companies, for instance, can exchange timely product information with retail distributors, avoid costly inaccuracies, enhance merchandizing, and improve supply chain operations.
customer intelligence sap
In the area of customer service, SAP MDM should help companies maintain consistent data even when customers are identified by different names or ID numbers. Last but not least, for companies involved in the manufacturing or assembly of physical goods, the storage, procurement and cataloging of parts requires tremendous enterprise resources, since redundant data can present a distorted picture of parts inventory, causing wide-reaching supply chain gaps. To that end, SAP MDM aims at helping manufacturers