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Customer Data Integration: A Primer
Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a

customer data  2006 Introduction Implementing a customer data management system can be the difference between success and failure in terms of leveraging an organization's customer relationship management (CRM) system. Since customers drive profitability, organizations need a way to provide their employees with a single view of the customer and to provide that customer with above-average customer service. Unfortunately, this is not always the case. Disparate applications such as billing and call center systems do not Read More

Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » customer data


Laying the Foundation for Customer Data Integration
For increased revenues and improved profitability, customer data integration (CDI) should be a vital part of your business processes. CDI, unlike customer

customer data  the Foundation for Customer Data Integration For increased revenues and improved profitability, customer data integration (CDI) should be a vital part of your business processes. CDI, unlike customer relationship management (CRM), can deliver a valuable single view of a customer, without necessitating yet another complex system needing vast technical and organizational effort. Learn about CDI’s core capabilities, and which style of CDI is your best match. Read More
Voice of Customer: Using Customer Actions That Speak
Traditional voice of customer (VoC) analytics for understanding and predicting customer behavior relies on two types of data sources—structured (customer

customer data  for understanding and predicting customer behavior relies on two types of data sources—structured (customer feedback surveys, focus groups, etc.) and unstructured (blogs, forums, etc.). Data is then organized for use by diverse teams across an organization. Read about how companies can use data captured from customer actions or on-board diagnostic (OBD) systems for VoC analytics. Read More
Developing a Universal Approach to Cleansing Customer and Product Data
Data quality has always been an important issue for companies, and today it’s even more so. But are you up-to-date on current industry problems concerning data

customer data  estimates that poor quality customer data costs U.S. businesses a staggering $611 billion a year in postage, printing, and staff overhead. – Wayne W. Eckerson, Data Quality and the Bottom Line, TDWI Report Series, 2002. More recent articles show the situation has not improved: Poor data quality costs the typical company at least 10% of revenue; 20% is probably a better estimate. – Thomas C. Redman, Data: An Unfolding Quality Disaster, DM Review, August 2004. Companies are investing billions Read More
The Bottom Line on Bad Customer Data
You can blame your sales people all you want, but if the lead data is bad, they’re not going to bring in business. You can blame your product managers for

customer data  Bottom Line on Bad Customer Data You can blame your sales people all you want, but if the lead data is bad, they’re not going to bring in business. You can blame your product managers for ineffective promotions, but if the target lists are redundant, the pitches fall on deaf ears. You can blame your customer service representatives for low satisfaction scores, but if customer data is missing, then no wonder the complaint resolution pipeline is backed up. Think it’s your customer resource management (C Read More
Governance from the Ground Up: Launching Your Data Governance Initiative
Although most executives recognize that an organization’s data is corporate asset, few organizations how to manage it as such. The data conversation is changing

customer data  from the Ground Up: Launching Your Data Governance Initiative Although most executives recognize that an organization’s data is corporate asset, few organizations how to manage it as such. The data conversation is changing from philosophical questioning to hard-core tactics for data governance initiatives. This paper describes the components of data governance that will inform the right strategy and give companies a way to determine where and how to begin their data governance journeys. Read More
Data Masking: Strengthening Data Privacy and Security
Many business activities require access to real production data, but there are just as many that don’t. Data masking secures enterprise data by eliminating

customer data  Masking: Strengthening Data Privacy and Security Many business activities require access to real production data, but there are just as many that don’t. Data masking secures enterprise data by eliminating sensitive information, while maintaining data realism and integrity. Many Fortune 500 companies have already integrated data masking technology into their payment card industry (PCI) data security standard (DSS) and other compliance programs—and so can you. Read More
Master Data Management and Accurate Data Matching
Have you ever received a call from your existing long-distance phone company asking you to switch to its service and wondered why they are calling? Chances are

customer data  who many of its customers are. The fact is, many businesses suffer from this same problem. The solution: implement a master data management (MDM) system that uses an accurate data matching process. Read More
The Evolution of a Real-time Data Warehouse
Real-time data warehouses are common in some organizations. This article reviews the basic concepts of a real-time data warehouse and it will help you determine

customer data  computing is everywhere, from customer information control systems (CICSs) to real-time data warehouse systems. Real-time systems have the ability to respond to user actions in a very short period of time. This computing behavior gives real-time systems special features such as instant interaction: users request information from the system and they receive the answer. Also, users have the possibility to remain connected (online) so they can start this interaction with the system anytime—which is called Read More
Meet PCI DSS Compliance Requirements for Test Data with Data Masking
Whether you’re working toward your first or your next payment card industry (PCI) data security standard (DSS) audit, you know compliance is measured on a

customer data  PCI DSS Compliance Requirements for Test Data with Data Masking Whether you’re working toward your first or your next payment card industry (PCI) data security standard (DSS) audit, you know compliance is measured on a sliding scale. But full compliance can’t be achieved with just one policy or technology. Using data masking, a technology that alters sensitive information while preserving realism, production data can be eliminated from testing and development environments. Learn more. Read More
How to Achieve a Great--and Profitable--Customer Experience
Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation. If you can deliver highly

customer data  -and Profitable--Customer Experience Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation. If you can deliver highly valuable experiences to your customers, in a sustainable way, the reward will be loyal, engaged advocates who help you grow your business. Read more to better understand how companies can provide a superlative customer experience and still make a profit. Read More
Good Customer Service Is Simple
Outstanding customer service is a competitive advantage. Most companies salute good customer service as a key objective. But in its simplest form, what is good

customer data  Customer Service Is Simple Outstanding customer service is a competitive advantage. Most companies salute good customer service as a key objective. But in its simplest form, what is good customer service? Customer Service—A Simple Definition Customer service means meeting your customer’s expectations. That means you and your customer need to have a mutual understanding of what is expected and you have to deliver on that expectation. The expectation can be very high or very low; the point is that Read More
Operationalizing the Buzz: Big Data 2013
The world of Big Data is maturing at a dramatic pace and supporting many of the project activities, information users and financial sponsors that were once the

customer data  the Buzz: Big Data 2013 The world of Big Data is maturing at a dramatic pace and supporting many of the project activities, information users and financial sponsors that were once the domain of traditional structured data management projects. Research conducted by Enterprise Management Associates (EMA) and 9sight Consulting makes a clear case for the maturation of Big Data as a critical approach for innovative companies. The survey went beyond simple questions of strategy, adoption, and Read More
Recession? Steal Market Share by Increasing Customer Service!
During a recession, don’t follow the cost-cutting crowd. Of course, be frugal, but in areas that don’t touch the customer. Forget what everyone else is doing

customer data  Market Share by Increasing Customer Service! Most challenges your business encounters will be easier to deal with if you have loyal customers. Through continuous, real-time customer feedback, you'll be better positioned to provide the right solutions, differentiate your services, benchmark your performance, prioritize pressing issues, spot emerging trends, and more. Source : Mindshare Technologies Resources Related to Recession? Steal Market Share by Increasing Customer Service! : Customer Service (Wiki Read More
Customer Relationship Management (CRM)
When talking about relationship management in the context of software solutions, most people think of customer relationship management (CRM). However

customer data  most people think of customer relationship management (CRM). However, relationships also exist between companies and their vendors, companies and their customers, vendors and their suppliers, employees, different departments of the same company, and so on. The Relationship Management Evaluation Center concentrates on CRM and supplier relationship management (SRM), as software and information and communication technology (ICT) play a major role in facilitating effective relationship management among all Read More
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