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Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » customer behaviour


Telecom Re-invention: Optimizing the Online Customer Experience
As networks, devices, and media converge, telecom companies have increasingly complex catalogs of products and services on offer to customers who are, in turn

customer behaviour  capacity to meet ever-increasing customer demands whilst still delivering on shareholder expectations. Telcos face a number of complex dilemmas, including: Traditional or new services : revenues from voice are falling, and data is typically offered in all-you-can-eat tariffs. Operators must develop broader catalogues and be full service providers. New entrants or new partners : IT players such as Apple and Google are shifting the revenue share balance of power. Operators need to be flexible, innovative an Read More...
Product Configurators Pave the Way for Mass Customization
''Mass customization'' is the buzzword of the current decade. Customers demand products with lower prices, higher quality and faster delivery; yet they also want

customer behaviour  combined. That is, given customer requirements and built-in product descriptions, the configurator will first search from all possible product options and combinations within the restrictions imposed by design constraints, and then generate a valid product configuration exactly matching the customer''s specific needs. An engineer-to-order type of configuration is an extension of this such that, each component type is also associated with a pre-defined set of parameters, where each parameter has a Read More...
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

customer behaviour  but you know your customer best. Some of the most successful results stem from a client’s intimate, quirky knowledge of their customers. 6. Skunkworks Maybe, if your company has substantial dedicated search resource, you’re happily implementing your new financial year web strategy right now. If not, are you wondering how you’re going to hit your figures in the current, complex searchscape? No matter what the company size, there’s a place for SEM skunkworks. Skunk Works is a term widely used to Read More...
Case Study: Levi Strauss & Co.
Levi Strauss SA needed a marketing application that would support its customer relationship management (CRM) programs. In addition to insight into customer

customer behaviour  that would support its customer relationship management (CRM) programs. In addition to insight into customer behavior, Levi’s wanted to know about customers’ preferred communication channels and their response to brand campaigns. Learn about the solution that helps Levi’s achieve this, as part of Levi’s Loop program, by expanding the company’s communication channels. Read More...
Omnivex Corporation
Since 1991, Omnivex has been helping transform the way businesses interact with their audiences by empowering them to deliver targeted visual messaging, using a

customer behaviour  employee productivity, and improve customer loyalty. It is a single solution that works across all industries and all departments.. Read More...
Rent.com Selects KANA Cloud Offering for Customer Service
The announcement that KANA Express, a cloud customer service offering, was selected by Rent.com for improved customer engagement was one of more important

customer behaviour  KANA Cloud Offering for Customer Service The announcement that KANA Express, a cloud customer service offering, was selected by Rent.com for improved customer engagement was one of more important announcements preceding the recently held KANA Connections 2012 user conference in Las Vegas, where about 180 attendees were able to hear more about the importance of consistent customer experience via multiple channels of communication. The importance of this news is that KANA Software is now winning customers Read More...
Delivering Superior Customer Value in Insurance
Effective management of customer data is a critical success factor for insurers. To provide products and service that stand out from the crowd, insurers need a

customer behaviour  Superior Customer Value in Insurance Effective management of customer data is a critical success factor for insurers. To provide products and service that stand out from the crowd, insurers need a 360-degree view of each customer that covers his or her entire experience with the company. Read this white paper on how information technology that supports tightly integrated, end-to-end business processes can increase insurer responsiveness and customer loyalty. Read More...
A Lexicon for Customer Relationship Management Success
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for

customer behaviour  Lexicon for Customer Relationship Management Success User Dissatisfaction with Customer Relationship Management The customer relationship management (CRM) industry is approaching a ten year anniversary. Despite its longevity, there continues to be a pervasive sense of dissatisfaction within the end user community relative to CRM''s perceived delivered value. There are three fundamental factors contributing to this: The industry fails to articulate a clear picture of the value it provides outside of the Read More...
Integrating Customer Relationship Management and Service Resolution Management
The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies

customer behaviour  Customer Relationship Management and Service Resolution Management A customer relationship management (CRM) system that accommodates complex customer-facing processes requires four key factors to give the system a competitive advantage. The first key factor lies in the application''s ability to develop a complete customer profile that supports multiple business units and products. Service organizations need a wide range of customer data, including demographics, financial status, and current and Read More...
Building the Customer-centric Enterprise
The insurance industry’s turn from an underwriting-oriented vision to a customer-centric view has been painfully slow. Success isn’t just a matter of delivering

customer behaviour  services, but of incorporating customer insight into enterprise strategy on an ongoing basis. Learn how you can use your customer segment data for customer analytics that can help you determine which segments to grow and which to retain. Read More...
Customer Relationship Management (CRM) RFI/RFP Template
Sales Force Automation, Marketing Automation, Customer Service and Support, Analytics and Reporting, and Technical Functionality

customer behaviour  (CRM) RFI/RFP Template The Customer Relationship Management (CRM) RFI/RFP Template lists and describes 1363 features and functions found in Customer Relationship Management (CRM) software solutions. This Customer Relationship Management (CRM) Template can help you save time, control costs, and communicate clearly with vendors at nearly every stage of your Customer Relationship Management (CRM) software selection projects. Features and functions included in this Customer Relationship Management (CRM) Read More...
Customer Centricity: The Devil Lies in the Details
The purpose of this white paper is to help readers understand the importance of customer-centricity in today''s highly competitive and constantly evolving

customer behaviour  Centricity: The Devil Lies in the Details The purpose of this white paper is to help readers understand the importance of customer-centricity in today''s highly competitive and constantly evolving business landscape. Its aim is to remove misconceptions and guide you to achieve true customer-centricity. Read More...
Improving Customer Relationships: An Integrated Approach
It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than

customer behaviour  Customer Relationships: An Integrated Approach Improving Customer Relationships: An Integrated Approach If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. More than ever, in today''s challenging business environment, best-run companies are staying focused on their most valuable assets – their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction – whether it''s Read More...
Customer Relationship Management Strategies Part Two: Creating Your Strategy
CRM system can increase your profits and build customer loyalty by streamlining your processes and provide better quality products and services. However, you

customer behaviour  Creating Your Strategy Introduction Customer relationship management is a total business strategy; therefore, proper planning is crucial. After you have communicated and established support for your initiative, outlined the steps your company needs to take for implementation, and marked your parameters for success and failure, you can then create your implementation strategy. This is Part two of a four-part note. Part One discussed new approaches to CRM implementation, Part Two will discuss Read More...
Customer Care & Billing RFI/RFP Template
General Requirements, Mediation, Provisioning, Sales and Marketing, Customer Billing, Customer Care, Packages and Promotions, Accounts Receivable, Financial

customer behaviour  Billing RFI/RFP Template The Customer Care & Billing RFI/RFP Template lists and describes 2473 features and functions found in Customer Care & Billing software solutions. This Customer Care and Billing (CC&B) Template can help you save time, control costs, and communicate clearly with vendors at nearly every stage of your Customer Care & Billing software selection projects. Features and functions included in this Customer Care and Billing (CC&B) Template: General Requirements Mediation Provisioning Sales Read More...

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