-
Abstract:
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms
do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles,
and is approached with a let's-hope–for-the-best men (...)
Excerpt related to
customer behavior:
Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms
do not provide the voc...
Published:
2008-09-29
-
Abstract:
Growing customer sophistication and lifetime value means managing customer behavior is key to long-term profitability. Customer
profitability and customer behavior metrics enable an organization to create alignment within the go to market process, while
other metrics aid in decision-making. (...)
Excerpt related to
customer behavior:
Growing customer sophistication and lifetime value means managing customer behavior
is key to long-term profitability. Customer profitability and ...
Published:
2006-03-21
-
Abstract:
Levi Strauss SA needed a marketing application that would support its customer relationship management (CRM) programs. In
addition to insight into customer behavior, Levi’s wanted to know about customers’ preferred communication channels and their
response to brand campaigns. Learn about the solution (...)
Excerpt related to
customer behavior:
... In addition to insight into customer behavior, Levi’s wanted to know
about customers’ preferred communication channels and their response to brand campaigns ...
Published:
2010-03-11
-
Abstract:
Traditional voice of customer (VoC) analytics for understanding and predicting customer behavior relies on two types of data
sources—structured (customer feedback surveys, focus groups, etc.) and unstructured (blogs, forums, etc.). Data is then organized
for use by diverse teams across an organization. (...)
Excerpt related to
customer behavior:
Traditional voice of customer (VoC) analytics for understanding and predicting customer
behavior relies on two types of data sources—structured (c... ...
Published:
2011-06-09
-
Abstract:
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance.
Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed.
Discover 10 hands-on tactics you can start using toda (...)
Excerpt related to
customer behavior:
Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now. Source: Engagement Systems.
Document ...
Published:
2010-03-11
-
Excerpt related to
customer behavior:
... Natural language processing is then used to identify customer or user sentiment, trends
in customer behavior, product standing vis-à-vis the competition , or ...
Published:
2011-10-24
-
Abstract:
In any competitive market, leveraging data to understand a customer s next move is essential. Thus, to achieve an advantage
in customer marketing, companies have invested millions in customer intelligence systems. Despite this investment, many companies
still struggle to increase marketing return on inve (...)
Excerpt related to
customer behavior:
... Source: Customer Chemistry. Document Type: White Paper Description: In any competitive
market, leveraging data to understand a customer s next move is essential ...
Published:
2010-03-11
-
Abstract:
Understanding market drivers is key to managing customer behavior. To do this, organizations must state and qualify their
assumptions about the real drivers of sales performance. An improvement strategy can then be created, and with integrated
budgets, success metrics, etc. (...)
Excerpt related to
customer behavior:
Understanding market drivers is key to managing customer behavior. To do this, organizations
must state and qualify their assumptions about the re...
Published:
2006-03-22
-
Abstract:
Despite significant investments in technology and an abundance of data, many companies repeatedly struggle to improve results
on their marketing efforts. Why? In many cases, they are addressing the symptoms rather than the causes of their customers
issues. Predictive analytics can be used to uncover the (...)
Excerpt related to
customer behavior:
... Source: Customer Chemistry. Document Type: White Paper Description: Despite significant
investments in technology and an abundance of data, many companies ...
Published:
2010-03-11
-
Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
customer behavior:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
-
Excerpt related to
customer behavior:
... New technologies and changing customer behavior have both had a great
impact on the way companies manage their existing and potential clients. ...
Published:
2011-08-02
-
Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
customer behavior:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
-
Abstract:
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics
to predictive analytics, and predictive analytics is emerging as a distinct new software sector. (...)
Excerpt related to
customer behavior:
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to
predictive analytics, ...
Published:
2005-12-24
-
Abstract:
More and more, the market is requesting that a CRM or an ERP application include analytics which can be used in a myriad
of businesses to predict customer behavior and help businesses increase the effectiveness of their customer acquisition, retention,
and cross-sell programs. It is a costly operation to (...)
Excerpt related to
customer behavior:
More and more, the market is requesting that a CRM or an ERP application include analytics which can be used in a myriad of
businesses to predict ...
Published:
2004-01-30
-
Abstract:
Your Challenge: Get Decision Makers' Approval for Retail Today: Understand. Anticipate. Inspire.. Specific, Measurable, Achievable,
Relevant and Time-Bound. Today more than ever, retailers are faced with the challenges of selling locally while competing
globally. To be successful, they must provide a shop (...)
Excerpt related to
customer behavior:
Your Challenge: Get Decision Makers' Approval for Retail Today: Understand. Anticipate. Inspire.. Specific, Measurable,
Achievable, Relevant and Ti...
Published:
2010-03-11
-
Abstract:
Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer
acquisition to customer retention, understanding teen purchasing behavior is vital for companies wanting to establish long-term
relationships with teens. Discover how online retailers (...)
Excerpt related to
customer behavior:
... As online marketing strategies shift from customer acquisition to customer
retention, understanding teen purchasing behavior is vital for companies wanting to ...
Published:
2010-03-11
-
Abstract:
An alarming number of companies get on the wrong track when creating a customer relationship management (CRM) vision. Outlined
here are four steps that take the mystery out of what makes an effective CRM vision. The secret? It’s all about people and
relationships. (...)
Excerpt related to
customer behavior:
An alarming number of companies get on the wrong track when creating a customer relationship management (CRM) vision. Outlined
here are four steps...
Published:
2009-09-16
-
Abstract:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success
and full potential from their CRM system. (...)
Excerpt related to
customer behavior:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensiv...
Published:
2005-02-14
-
Abstract:
Amdocs recently announced a complete revamp of its marketing philosophy and its offering to its customers, which it believes
to be the most important shift since the company's initial public offering in 1998. (...)
Excerpt related to
customer behavior:
Amdocs recently announced a complete revamp of its marketing philosophy and its offering to its customers, which it believes
to be the most import...
Published:
2005-08-04
-
Abstract:
Targeting your best customers and personalizing your relationship with them, implies an in-depth understanding of their behavior. (...)
Excerpt related to
customer behavior:
Targeting your best customers and personalizing your relationship with them, implies an in-depth understanding of their behavior.
Published:
2002-12-21