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Achieving customer loyalty with customer analytics
In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key

customer analytics  customer loyalty with customer analytics In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty. It’s a powerful and innovative technology, but still operates on the traditional business axiom that customer loyalty begins with customer satisfaction. Read More

Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » customer analytics


Smarter Customer Service with IBM Business Analytics
With IBM Business Analytics for Customer Service, you can grow revenue by building better relationships with your customers.

customer analytics  Customer Service with IBM Business Analytics Read More
Customer Analytics Pay Off
To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value

customer analytics  help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value has identified four stages of organizational capabilities and associated customer analytics strategies. Read More
Customer Analytics in the Age of Social Media
This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology implementations, with a special

customer analytics  and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks. The report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes. Read More
Customer Analytics for Dummies (IBM Limited Edition)
In this e-book, take a look at the concepts for getting started with customer analytics and the specific techniques associated with it.

customer analytics  for getting started with customer analytics and the specific techniques associated with it. Read More
Eyes Wide Open: Open Source Analytics Software
What is unique in the area of analytics is that significant human capital costs are spread across users in various lines of business compared to other

customer analytics  Wide Open: Open Source Analytics Software What is unique in the area of analytics is that significant human capital costs are spread across users in various lines of business compared to other technology initiatives that are largely paid for by IT. This research brief outlines the major costs to consider when making an investment in analytics; presents the five modernization stages of analytics hardware/software; and identifies what to consider when calculating total cost of ownership of the analytics Read More
TechRadar: Customer Analytics Methods, Q1 2014
Customer insights professionals are faced with tough decisions about which combination of methods will have the biggest impact on marketing and customer

customer analytics  Customer Analytics Methods, Q1 2014 Customer insights professionals are faced with tough decisions about which combination of methods will have the biggest impact on marketing and customer experience goals. And new techniques continue to emerge as the complexity of customer data increases. Forrester has identified 15 key customer analytics methods that customer insights professionals must master. Read More
Host Analytics, Inc.
Host Analytics was founded in 2000 with the mission to help businesses make better operational and financial decisions via the understanding of their past and

customer analytics  Analytics, Inc. Host Analytics was founded in 2000 with the mission to help businesses make better operational and financial decisions via the understanding of their past and present financial performance, along with what-if scenarios for the future. Host Analytics was the first corporate performance management vendor to launch a software-as-a-service product. Read More
Customer-centric CRM
Companies implement a customer relationship management (CRM) system to balance increasing revenue, decreasing costs, while enhancing the customer experience

customer analytics  CRM Companies implement a customer relationship management (CRM) system to balance increasing revenue, decreasing costs, while enhancing the customer experience. However, many implementations fail to do this. Companies, however, can meet these goals by implementing a customer-centric CRM. In this system, all business processes throughout the extended enterprise are optimized around customer life cycle care, which builds stronger relationships. Read More
Your 360-degree View of the Customer: Keep the Customer in View
Vendors of customer relationship management solutions, and the companies that use those solutions, praise the advantages of having a 360-degree view of the

customer analytics  the Customer: Keep the Customer in View Vendors of customer relationship management solutions, and the companies that use those solutions, praise the advantages of having a 360-degree view of the customer. The approach is meant to provide a company with a full picture of its customers in order to enhance the customer experience, provide better customer service and support, and improve the company’s sales and marketing initiatives to better target those customers. One problem that many companies face in Read More
IBM Acquires Star Analytics
Growing its already wide analytics product portfolio, IBM has announced a definitive agreement to acquire business analytics organization Star Analytics.Star

customer analytics  IBM can help its customer to find the best match for their requirements. Have a comment? Please drop me a line below. Read More
The Forrester Wave™: Big Data Predictive Analytics Solutions, Q1 2013
Predictive analytics enables firms to make intelligent decisions, and create differentiated customer experiences. But predictive analytics is hard to do without

customer analytics  decisions, and create differentiated customer experiences. But predictive analytics is hard to do without the right tools and technologies. Here are the findings of Forrester’s 51-criteria evaluation of 10 data predictive analytics solutions. Find out how well each solution fulfills the criteria, where they stand in relation to each other, how delivery professionals select the right one, and more. Read More
How to Measure Customer Satisfaction
Organizations often rely on surveys and questionnaires to determine customer satisfaction ratings, but such methods merely offer a perceived customer rating

customer analytics  to Measure Customer Satisfaction Originally Published - April 30, 2008 Project-based organizations place a lot of emphasis on customer satisfaction, and rightly so, as customer satisfaction is the key for improving these companies' internal processes. A customer satisfaction rating (CSR) is often obtained through a questionnaire—the customer satisfaction survey (CSS). This method, however, suffers from the drawback of customers likely being emotionally influenced while filling out these questionnaires Read More
Logi Analytics Infuses Logi Info into eClinical Insights
The infusion of Logi Info from Logi Analytics into the core analytics capabilities of eClinical Insights has the potential to advance clinical trial research

customer analytics  it creates allow our customers to analyze their data in an illuminating way. And Brett Jackson, Logi Analytics chief executive officer (CEO), put emphasis on the importance of having a strong BI solution to rely on when performing and analyzing data for decision making and research: Embedded analytics saves researchers days that were previously spent on building cumbersome reports. Ultimately, that's the goal of analytics – to derive valuable insight from analysis, not to waste precious time with Read More

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