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Customer Advocacy Part I: Creating the Business Case for Customer-centric Companies With Fanatical Customer Advocates
The new focus for business leaders is customer advocacy, soon to become the most important strategic initiative for cutting-edge, forward-thinking companies. A

customer advocacy  Customer-centric Companies With Fanatical Customer Advocates The new focus for business leaders is customer advocacy, soon to become the most important strategic initiative for cutting-edge, forward-thinking companies. A crucial department in the company is thus the customer contact center, as it plays a pinnacle role in branding, corporate image, and customer lifetime value. Adopting a customer-centric culture has a direct impact on corporate financial viability. Read More...
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » customer advocacy


Customer Focused Self-service: Building the Balanced Business Case
Countless customers are engaging in self-service, in the process helping companies save millions by deflecting service interactions to cheaper channels. At many

customer advocacy  how the Return on Customer metric captures the total value created by customers for a more complete economic picture of the impact of self-service customer care. Source : RightNow Technologies Resources Related to Customer Focused Self-service: Building the Balanced Business Case : Self Service (Wikipedia) Business Case (Wikipedia) Customer Focused Self-service: Building the Balanced Business Case Balanced Business is also known as : Balanced Business Systems , Balanced Business Program , Balanced Read More...
Talking to an Unrelenting Cloud Enthusiast - Part 2
Part 1 of this blog series introduced Xactly Corporation, a provider of fully multi-tenant, software as a service (SaaS)-based solutions for sales performance

customer advocacy  sales and marketing strategies, customer advocacy, and strategic alliances with companies such as IBM, Accenture , and Deloitte . Under his leadership, the company acquired more than 100 customers, contributing to the growth of annual revenues from zero to greater than $75 million and a successful initial public offering (IPO) in 2003 raising more than $70 million. Cabrera earned a BSc degree in business administration with an emphasis in entrepreneurship from the University of Southern California (USC) Read More...
Knowledge at the Point of Action: 6 Ways to Make Sure Your Customers Love Your Company
Exceptional customer experiences revolve around one central principle: knowledge at the point of action (KAPA). Learn how your marketing, customer service, and

customer advocacy  Love Your Company Exceptional customer experiences revolve around one central principle: knowledge at the point of action (KAPA). Learn how your marketing, customer service, and sales systems can work together to drive customer loyalty and advocacy. Read More...
Serving the Uncompromising Customer
Everybody’s talking about how improving customer experiences increases loyalty, advocacy, and profitability. And you know you need to do something to deliver

customer advocacy  the Uncompromising Customer Everybody’s talking about how improving customer experiences increases loyalty, advocacy, and profitability. And you know you need to do something to deliver great customer experiences across your organization (rather than just at the retail store or call center). So now what? Download this white paper to find out how to kick-start your customer experience improvement initiative. Read More...
Customer Care & Billing RFI/RFP Template
General Requirements, Mediation, Provisioning, Sales and Marketing, Customer Billing, Customer Care, Packages and Promotions, Accounts Receivable, Financial

customer advocacy  Provisioning, Sales and Marketing, Customer Billing, Customer Care, Packages and Promotions, Accounts Receivable, Financial Systems, Enterprise Data Warehouse, Reporting, Telephony Products and Services, Utility Products and Services, CATV Products and Services, IP Products and Services, EBPP Services, Technical Requirements Read More...
17 Rules of the Road for Customer Relationship Management
Customer relationship management (CRM) is more than a product@it’s a philosophy. That’s why, when it comes to CRM systems, it’s important to understand all the

customer advocacy  of the Road for Customer Relationship Management 17 Rules of the Road for CRM If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Sage North America began not as one company, but as the efforts of many entrepreneurs who built their successful products and businesses with a sincere focus on their customers. Source : Sage Software Resources Related to Customer Relationship Management (CRM) : Customer Relationship Management (CRM) Read More...
Customer Relationship Management Buyer's Guide (Summary Edition)
Customer relationship management (CRM) has matured, and offers more choices than ever before. This buyer’s guide reviews the latest innovations in this software

customer advocacy  Buyer's Guide (Summary Edition) Customer relationship management (CRM) has matured, and offers more choices than ever before. This buyer’s guide reviews the latest innovations in this software space, focusing on cloud, mobile, and social options, and includes a section on the range of customer-centric and process-oriented add-ons and applications available. The guide also includes valuable CRM resources and a directory of CRM vendors. Read More...
Integrating Customer Relationship Management and Service Resolution Management
The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies

customer advocacy  Customer Relationship Management and Service Resolution Management A customer relationship management (CRM) system that accommodates complex customer-facing processes requires four key factors to give the system a competitive advantage. The first key factor lies in the application's ability to develop a complete customer profile that supports multiple business units and products. Service organizations need a wide range of customer data, including demographics, financial status, and current and Read More...
A New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin' in the Wind?
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where value had historically been located

customer advocacy  New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin' in the Wind? What do you think about when you think customer relationship management (CRM)? My bet is that you'll think that it's marketing, sales, and support functions, or a strategy that is designed to garner customer commitments of some sort, or an outlook and set of practices that will drive customer behaviors when it comes to product or services sales—and the words up-sell and cross-sell will be prominent Read More...
Front-to-back-office Integration: Improving Your Customer Life Cycle Management
Research shows that back-office connectivity is not addressed by many customer relationship management (CRM) solutions@meaning, customer data cannot be shared

customer advocacy  to-back-office Integration: Improving Your Customer Life Cycle Management Front-to-Back-Office Integration: Improving Your Customer Life Cycle Management If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. For more than 30 years, companies that have joined the Sage family have assisted small and midsized businesses with a wide range of business management applications and services. Source : Sage Software Resources Related to Customer L Read More...
Distribution: Costs Down, Customer Loyalty Up
Do distributors always have to settle for a trade-off between cost management and customer service? Is it impossible to keep costs down, yet still respond to

customer advocacy  Costs Down, Customer Loyalty Up Do distributors always have to settle for a trade-off between cost management and customer service? Is it impossible to keep costs down, yet still respond to customer needs and provide high-value products? Cost control needn’t impinge on customer service, and in fact, efficient processes can result in happier customers. How to use an integrated business management system to promote efficiency isn’t a secret—learn more. Read More...
Customer Relationship Management: Evolution, Not Revolution
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause a host of problems, from

customer advocacy  Revolution Choosing a new customer relationship management (CRM) solution can be onerous for anyone saddled with this task. But the process of choosing a solution doesn't have to be time-consuming and tedious. Nor should it cause major upheaval in an enterprise's operations, creating significant inconvenience for users. The last thing any manager wants is apathy—or even mutiny—from disgruntled employees “forced” to use an application that doesn't suit their needs or that is too complex to be Read More...
Laying the Foundation for Customer Data Integration
For increased revenues and improved profitability, customer data integration (CDI) should be a vital part of your business processes. CDI, unlike customer

customer advocacy  the Foundation for Customer Data Integration For increased revenues and improved profitability, customer data integration (CDI) should be a vital part of your business processes. CDI, unlike customer relationship management (CRM), can deliver a valuable single view of a customer, without necessitating yet another complex system needing vast technical and organizational effort. Learn about CDI’s core capabilities, and which style of CDI is your best match. Read More...
A Customer Success Story: Real-time Remote Workforce Enablement
Cox Communications, a leading cable provider, needed to find a way to centralize the IT requirements of its customer support team. With over a hundred users

customer advocacy  Customer Success Story: Real-time Remote Workforce Enablement Cox Communications, a leading cable provider, needed to find a way to centralize the IT requirements of its customer support team. With over a hundred users, its challenge was to move from single desktop applications to a centralized server which would offer many concurrent instances of the application—and minimize the cost. By deploying a virtualization solution, Cox realized a return on investment (ROI) of 300 percent. Read More...

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