Traditionally, SAP has not been a leader in predictive analytics, at least not until its acquisition of Business Objects and the advent of SAP HANA. SAP has announced its plans to acquire KXEN, a provider of predictive analytics technology. KXEN is intended to complement SAP Predictive Analysis software, a workbench for defining, executing, and visualizing predictive analysis.
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cater to improving the customer lifecycle—through acquisition, cross-sell, up-sell, retention, and next best activity. Headquartered in San Francisco, California, KXEN has more than 500 deployments at companies such as AAA, Barclays, CBS Interactive, Overstock.com, Shutterfly, and Vodafone. Since KXEN predictive technology is focused on the line-of-business user and the data analyst (rather than the data jock), it will complement SAP Predictive Analysis by automating key modeling and analytical