-
Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
crmguru:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15
-
Abstract:
Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement.
Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were
in the traditional CRM process. The same techniques are a (...)
Excerpt related to
crmguru:
Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement.
Social networks, podcas...
Published:
2007-09-19
-
Abstract:
Social networking has collided with customer relationship management, and it's turning the relationship between businesses
and their customers upside down. Today, businesses are using social networking sites like Facebook and MySpace or, as is the
case with Procter & Gamble, developing their own social n (...)
Excerpt related to
crmguru:
Social networking has collided with customer relationship management, and it's turning the relationship between businesses
and their customers ups...
Published:
2007-10-24
-
Abstract:
Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating
a cost-benefit analysis, determining the tangible and intangible benefits, and the risks involved with CRM implementation. (...)
Excerpt related to
crmguru:
Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating
a cost-benefit analys...
Published:
2004-07-23
-
Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
crmguru:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15
-
Abstract:
Social networking has collided with customer relationship management, and it's turning the relationship between businesses
and their customers upside down. Today, businesses are using social networking sites like Facebook and MySpace or, as is the
case with Procter & Gamble, developing their own social n (...)
Excerpt related to
crmguru:
Social networking has collided with customer relationship management, and it's turning the relationship between businesses
and their customers ups...
Published:
2007-10-24
-
Abstract:
5-step CRM Software Selection Guide: a Pragmatist's Guide to CRM Software Selections. Read RFP Templates and Other Software
Related to a CRM Software Selection Guide. Selecting a new enterprise customer relationship management (CRM) solution is an
undertaking that requires careful planning and managed exe (...)
Excerpt related to
crmguru:
5-step CRM Software Selection Guide: a Pragmatist's Guide to CRM Software Selections. Read RFP Templates and Other Software
Related to a CRM Softwa...
Published:
2010-03-11
-
Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
crmguru:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
-
Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
crmguru:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
-
Abstract:
To ensure a positive customer experience, companies must first learn what their customer values, and then determine how they
are measuring up to those values. Obtaining and taking action on customer feedback is what customer experience management
is all about. (...)
Excerpt related to
crmguru:
To ensure a positive customer experience, companies must first learn what their customer values, and then determine how they
are measuring up to t...
Published:
2007-02-28