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Abstract:
Your Challenge: Get Decision Makers' Approval for The Three E's of CRM. Specific, Measurable, Achievable, Relevant and Time-Bound.
With product lifecycles accelerating and pricing pressures increasing, organizations must focus on delivering unique customer
experiences to differentiate themselves from the (...)
Excerpt related to
crm tutorial real time:
Your Challenge: Get Decision Makers' Approval for The Three E's of CRM. Specific, Measurable, Achievable, Relevant
and Time-Bound. With product lif...
Published:
2010-03-11
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Abstract:
Your Challenge: Get Decision Makers' Approval for a Total Customer Relationship Management. Specific, Measurable, Achievable,
Relevant and Time-Bound. Small to medium businesses (SMB) want to stay competitive, increase revenue, and remain profitable
at the same time. This can be a challenge. Whether compa (...)
Excerpt related to
crm tutorial real time:
Your Challenge: Get Decision Makers' Approval for a Total Customer Relationship Management. Specific, Measurable, Achievable,
Relevant and Time-Bou...
Published:
2010-03-11
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Abstract:
Linking data to process is the realm of business process management (BPM). BPM's focus on process dramatically reduces the
amount of data that needs to be moved, and thereby reduces both the initial cost and ongoing maintenance cost of application
integration. (...)
Excerpt related to
crm tutorial real time:
Linking data to process is the realm of business process management (BPM). BPM's focus on process dramatically reduces
the amount of data that ne...
Published:
2003-05-30
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Abstract:
Companies are looking for more areas to squeeze savings out of operations. One such area that may be fertile ground to explore
is equipment maintenance. The class of software that can help to cultivate these savings is computerized maintenance management
systems (CMMS). This article discusses the basics (...)
Excerpt related to
crm tutorial real time:
Companies are looking for more areas to squeeze savings out of operations. One such area that may be fertile ground to explore
is equipment mainte...
Published:
2003-07-07
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Abstract:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM. (...)
Excerpt related to
crm tutorial real time:
CRM itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and mea...
Published:
2001-10-12
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Abstract:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Excerpt related to
crm tutorial real time:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Published:
2002-12-25
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Abstract:
When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate
data sources, or go with a best-of-breed approach, getting the best in each category but being left with standalone applications
that must be integrated? This article compares the (...)
Excerpt related to
crm tutorial real time:
When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate
data sources, or go w...
Published:
2001-09-05
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Abstract:
Although not quite yet out of the woods, by having product flexibility 'in the bag', and by providing now much more of its
own 'must have' collaborative applications (e.g. SCM and CRM), J.D. Edwards might again start looking forward to the future. (...)
Excerpt related to
crm tutorial real time:
Although not quite yet out of the woods, by having product flexibility 'in the bag', and by providing now much more
of its own 'must have' collabo...
Published:
2002-01-11
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Abstract:
Software vendor Net Perceptions and CRM gurus Peppers and Rogers Group have joined forces to develop co-branded media products
covering the use of technology to create personalized, one-to-one relationships. (...)
Excerpt related to
crm tutorial real time:
Software vendor Net Perceptions and CRM gurus Peppers and Rogers Group have joined forces to develop co-branded media products
covering the use of...
Published:
2000-05-03
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Abstract:
Social networking has collided with customer relationship management, and it's turning the relationship between businesses
and their customers upside down. Today, businesses are using social networking sites like Facebook and MySpace or, as is the
case with Procter & Gamble, developing their own social n (...)
Excerpt related to
crm tutorial real time:
Social networking has collided with customer relationship management, and it's turning the relationship between businesses
and their customers ups...
Published:
2007-10-24
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Abstract:
Industri-Matematik 2Q00 revenues decreased 21% over the same period last year. More alarming is a four-year decline in license
revenues, a trend that IMI hopes to reverse with its new suite, VIVALDI, and IBM. (...)
Excerpt related to
crm tutorial real time:
Industri-Matematik 2Q00 revenues decreased 21% over the same period last year. More alarming is a four-year decline in license
revenues, a trend t...
Published:
1999-12-08
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Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
crm tutorial real time:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15
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Abstract:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support. To eliminate any chance of bias and to ensure a level playing field, all the criteria that make up these
three modules in our CRM Evaluation Center were given (...)
Excerpt related to
crm tutorial real time:
For this Showdown, we looked at all three of the main CRM modules: sales force automation, marketing automation, and customer
service and support....
Published:
2008-09-29
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Abstract:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Excerpt related to
crm tutorial real time:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Published:
2004-11-08
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Abstract:
At sites where both planning and execution modules are stand-alone implementations, neither deliver enough benefit because
there are almost always manual connections and processes between these two crucial supply chain management (SCM) areas. Yet,
planning and execution in the supply chain are slowly but (...)
Excerpt related to
crm tutorial real time:
At sites where both planning and execution modules are stand-alone implementations, neither deliver enough benefit because
there are almost always...
Published:
2004-06-16
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Abstract:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel Systems, and 2) it announced the intention to deliver its product also via 3rd-party Application Service
Providers (ASPs). We express our views in this regard. (...)
Excerpt related to
crm tutorial real time:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel S...
Published:
2000-05-18
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Abstract:
Will the long awaited Siebel 7 product release help the until recently undisputed CRM leader withstand the pressure from
ERP giants – SAP, Oracle and PeopleSoft? (...)
Excerpt related to
crm tutorial real time:
Will the long awaited Siebel 7 product release help the until recently undisputed CRM leader withstand the pressure from ERP
giants – SAP, Oracle ...
Published:
2001-12-28
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Abstract:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play
a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and
potential impediments. (...)
Excerpt related to
crm tutorial real time:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't
play a continuous role in its...
Published:
2006-11-24
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Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
crm tutorial real time:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
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Abstract:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Excerpt related to
crm tutorial real time:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Published:
2008-10-13