-
Abstract:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Excerpt related to
crm system:
A customer relationship management (CRM) system is inherently valuable for supporting customer
acquisition and retention by gathering data from ea...
Published:
2003-07-03
-
Abstract:
In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base.
The company wanted to find a way to manage its disparate customer relationship management (CRM) software packages while continuing
to increase its customer base for all services. Fin (...)
Excerpt related to
crm system:
Case Study: All-in-one CRM System Supports Rapid Growth. ... Download <strong>Case
Study: All-in-one CRM System Supports Rapid Growth</strong>. Comments: ...
Published:
2010-03-11
-
Abstract:
The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a
customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge:
“I genuinely dislike computers. I refuse to use e-mail, (...)
Excerpt related to
crm system:
Case Study: In Search of a Comprehensive CRM System. ... Download <strong>Case
Study: In Search of a Comprehensive CRM System</strong>. Comments: ...
Published:
2010-03-11
-
Abstract:
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training and change management. (...)
Excerpt related to
crm system:
For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention
to user training a...
Published:
2005-10-22
-
Abstract:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors tend to step on mid-market vendor's toes. The real concern is to determine whether the mid-market cultural
and functional differences are well understood and (...)
Excerpt related to
crm system:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors...
Published:
2003-06-26
-
Abstract:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play
a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and
potential impediments. (...)
Excerpt related to
crm system:
A customer relationship management (CRM) system's potential can be lost if the chief
executive officer (CEO) doesn't play a continuous role in its...
Published:
2006-11-24
-
Abstract:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success
and full potential from their CRM system. (...)
Excerpt related to
crm system:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensiv...
Published:
2005-02-14
-
Abstract:
The business case for integrating call center service resolution management into customer relationship management is becoming
increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing
efforts. (...)
Excerpt related to
crm system:
The business case for integrating call center service resolution management into customer relationship management is becoming
increasingly obvious...
Published:
2007-12-07
-
Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
crm system:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
Siebel is finally taking 'the bull by the horns' by acknowledging the integration challenges its customers face, and by addressing
that issue. An often troubling aspect of CRM implementations in the past is that the only way IT departments can achieve a
full view of the customer is by integrating front-e (...)
Excerpt related to
crm system:
Siebel is finally taking 'the bull by the horns' by acknowledging the integration challenges its customers face, and
by addressing that issue. An ...
Published:
2002-05-10
-
Abstract:
The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's
self-directed buyer. The new, competitive sales high ground is to effectively manage a convenient on-line/off-line buy cycle
experience at every point of contact. (...)
Excerpt related to
crm system:
The Internet has changed the buying process for enterprise level solutions and sales departments must learn to adapt to today's
self-directed buye...
Published:
2006-03-31
-
Abstract:
Lipstream, the company that provides voice enabled chat to Excite, also supplies Voice over IP software to eCRM vendors.
Kana is the most recently announced CRM customer. Kana has voice enabled their RealTime offering to provide ecommerce sites
a way to talk to their customers. (...)
Excerpt related to
crm system:
Lipstream, the company that provides voice enabled chat to Excite, also supplies Voice over IP software to eCRM vendors. Kana
is the most recentl...
Published:
2000-09-06
-
Abstract:
The era of Siebel's uncontested supremacy in the CRM market seems to be nearing the end. However, Siebel's idea of its Universal
Application Network seems innovative and should help the needs of the higher-end of the market, whose paramount concern have
been the enormous costs of integration and the gen (...)
Excerpt related to
crm system:
The era of Siebel's uncontested supremacy in the CRM market seems to be nearing the end. However, Siebel's idea of
its Universal Application Netw...
Published:
2002-05-13
-
Abstract:
Developing the competitive edge involves information gathering and communicating. Using a continuous feedback loop that incorporates
sales, service, and customer satisfaction, will help you realize the benefits of a CRM system. (...)
Excerpt related to
crm system:
Developing the competitive edge involves information gathering and communicating. Using a continuous feedback loop that incorporates
sales, servic...
Published:
2005-02-16
-
Abstract:
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics the
early days of customer relationship management (CRM) adoption, and lessons from that experience should help when tackling
the "ifs" and "hows" of PLM investment. (...)
Excerpt related to
crm system:
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics
the early days of customer ...
Published:
2005-11-25
-
Abstract:
In today's software frenzy and with the increasing demand for applications that provide maximum return on investment, many
companies have failed to focus on subjects like reliability, downtime, and scalability. Since 1991, Touchtone Corporation
has devoted its efforts to developing and maintaining a clie (...)
Excerpt related to
crm system:
In today's software frenzy and with the increasing demand for applications that provide maximum return on investment,
many companies have failed t...
Published:
2004-06-15
-
Abstract:
CRM system can increase your profits and build customer loyalty by streamlining your processes and provide better quality
products and services. However, you first must be prepared to overcome lack of requirements, combat scope creep, and compensate
for lack of skills. (...)
Excerpt related to
crm system:
CRM system can increase your profits and build customer loyalty by streamlining your processes
and provide better quality products and services. H...
Published:
2005-02-15
-
Abstract:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Excerpt related to
crm system:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Published:
2002-12-25
-
Abstract:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success
and full potential from their CRM system. (...)
Excerpt related to
crm system:
Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However,
without comprehensiv...
Published:
2005-02-14
-
Abstract:
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that 2002
will, for some more tenacious Tier 2/Tier 3 vendors, be the year of delivering products under their own steam as to counteract
the onslaught by Tier 1 vendors and mid-market juggern (...)
Excerpt related to
crm system:
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that
2002 will, for some more te...
Published:
2002-04-19