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A CRM System Needs A Data Strategy
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact

crm strategy development  CRM System Needs A Data Strategy Introduction An underutilized customer relationship management (CRM) system - or one that cannot match its owner's expectations - will reflect poorly on both the vendor who sold it and the IT manager who authorized the purchase and installed it. Both, however, can help successfully manage such expectations (and add value to their respective roles) by wisely counseling about the strategic context into which a CRM system must function. Simply put, the market includes plenty Read More

Product Development and Portfolio Management
The Product Development and Portfolio Management Knowledge Base covers the execution processes of new product development projects and programs, including phase-gate processes. It also addresses...
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Documents related to » crm strategy development


8 CRM Essentials: An Executive Guide to the Must-have Elements of Every Successful CRM Initiative
It’s no secret that winning and retaining customers is the key to growth and success. But that’s no small feat, with ever-increasing customer demands, as well

crm strategy development  You should communicate your CRM strategy and timeline to key stakeholders well in advance of the implementation to set expectations. Go top down, bottom up, and sideways. After securing an executive sponsor, have him or her send a communication to the company to reinforce the importance of the initiative and encourage participation. You should also cultivate active and vocal advocates/end users to drum up support among the troops and identify team project members from all affected areas of the Read More
CRM without Compromise: A Strategy for Profitable Growth
When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at

crm strategy development  level by designing their CRM strategy for future ambitions instead of just implementing software to support current capabilities. This white paper describes the concept of CRM without compromise, elucidating how organizations can maximize their results by taking a more structured, holistic approach to CRM across the enterprise to gain a competitive advantage and promote sustainable, profitable growth. A CUSTOMER-CENTRIC BUSINESS STRATEGY Customers Define your business No business can exist without Read More
CRM, Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self

crm strategy development  existence of a coherent CRM strategy with success. Currently, the industry is operating with a sense of best practices that focus attention on deployment methodologies that are necessary, but not correlated with success. Thus, a new framework is needed to address these findings. This final article in the two-part series on CRM and best practices will introduce a best practices model. It will address strategy and organizational aspects of CRM. It will highlight deployment practices and will integrate Read More
CRM Without Workflow Is Not CRM: How to Maximize Sales and Service Productivity
Since there are multiple vendors offering hosted customer relationship management (CRM) applications, the buyer’s toughest decision is finding a vendor that

crm strategy development  | CRM Strategies | CRM Strategy | CRM System | CRM Systems | CRM Technology | CRM Tools | CRM Vendors | CRM White Paper | CRM Workflow | CRM Workflow Assembly | CRM Workflow Change | CRM Workflow Examples | CRM Workflow Manager | CRM Workflow Monitor | CRM Workflow Service | CRM Workflows | Customer Management | Customer Metrics | Customer Model | Customer Modeling | Customer Overview | Customer Performance | Customer Planning | Customer Presentation | Customer Process | Customer Process Management | Read More
Understanding New CRM Functionality: Approaches to Ensure a Well-planned Successful CRM Implementation
Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of

crm strategy development  New CRM Functionality: Approaches to Ensure a Well-planned Successful CRM Implementation Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of what areas need modification or improvement. Companies with a clear understanding of what they need from a CRM solution—as well as of what CRM means to their business—are more likely to succeed. To clinch that success, some key elements Read More
The Lexicon of CRM - Part 3: From R to Z
CRM. C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article to provide explanation and meaning

crm strategy development  Lexicon of CRM - Part 3: From R to Z The Lexicon of CRM Part 3: From R to Z R. Garland - November 2, 2001 The Lexicon is divided into three parts, this being the second of three. This third section covers the alphabet from R to Z. For A to I, see Part One . For J to Q, see Part Two . R  RDBMS - Relational DataBase Management System . The typical, standard database, with both data models, data definitions, and data storage capabilities. Examples include Oracle's 9i database, Microsoft's SQLServer 2000, Read More
Saleslogix CRM Best Practices Guide
Find out in the saleslogix CRM guidebook by nucleus research, a leading research analyst firm.

crm strategy development  CRM Best Practices Guide SalesLogix is a popular mid-market customer relationship management (CRM) solution that can grow your business by helping you acquire new customers and expand your existing accounts. Its relatively low cost and rapid deployment time means you can quickly enjoy the benefits of increased sales and profits. But how can you use SalesLogix CRM to your maximum advantage? And what are the best practices associated with it that you can pick up and profit from? Find out in the Sal Read More
New Product Development and Introduction (NPDI)
New product development and introduction (NPDI) is probably the most important process for many companies, but also one of the least understood. While NPDI is

crm strategy development  established investments such as CRM and SCM (see Figure 2). Brand Manager NPDI excellence is key to managing brand equity Sales NPDI makes my business more profitable Marketing NPDI is all about hitting the target Engineering Excite customers with great products Manufacturing NPDI must meet consumer quality needs Supply Chain NPDI best practice is designed for supply chain Finance NPDI has to meet my business goals Table 3: What Different Functions Within a Company Say About NPDI And when people care Read More
Optimizing the Development Process
One of the most formidable IT challenges that companies must solve is the extreme cost of the development process. Don’t let your data warehouse development

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Infor Epiphany
Infor@s CRM solution provides the tools your company needs to engage customers in a multi-channel, closed-loop dialogue that nurtures their loyalty to your

crm strategy development  Epiphany Infor's CRM solution provides the tools your company needs to engage customers in a multi-channel, closed-loop dialogue that nurtures their loyalty to your products and services and improves your bottom-line results. Infor CRM is comprised of the following key components: Marketing—delivers inbound and outbound marketing capabilities that streamline the campaign process and create real-time customer profiles which can be analyzed to identify high-impact offers at the moment of customer Read More
Strategy Analytics
Strategy Analytics provides business consulting, research, and analysis. The firm publishes reports and evaluates technologies, markets, and companies.

crm strategy development  Analytics Strategy Analytics provides business consulting, research, and analysis. The firm publishes reports and evaluates technologies, markets, and companies. Read More
Get Your Sales Team Going with Mobile CRM
As you'll discover in the executive brief. get your sales teams going with mobile crm, mobile CRM lets your sales reps perform more of the activiti...

crm strategy development  Team Going with Mobile CRM Are your field salespeople performing at peak ability? Are they connected and ready to do the things that bring in sales anytime and anywhere? Wouldn't it be a worthwhile objective to get your salespeople booking more face time with clients, and winning more business in less time? It's all possible, if you equip your salespeople with mobile CRM. As you'll discover in the executive brief Get Your Sales Teams Going with Mobile CRM , mobile CRM lets your sales reps perform more of Read More
Saleslogix CRM Best Practices Guide
Find out in the saleslogix CRM guidebook by nucleus research, a leading research analyst firm.

crm strategy development  CRM Best Practices Guide SalesLogix is a popular mid-market customer relationship management (CRM) solution that can grow your business by helping you acquire new customers and expand your existing accounts. Its relatively low cost and rapid deployment time means you can quickly enjoy the benefits of increased sales and profits. But how can you use SalesLogix CRM to your maximum advantage? And what are the best practices associated with it that you can pick up and profit from? Find out in the Sal Read More
Terra Technology’s Software Development Team Streamlines Their Development Process Using ProjectLocker
Software company Terra Technology’s development team often worked remotely, without a centralized development system. Managing documents manually was quickly

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