-
Abstract:
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash
cushioned Microsoft has been putting together the pieces of its CRM (and likely the overall enterprise applications) strategy
mosaic (...)
Excerpt related to
crm strategy business:
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash
cushioned Microsoft has...
Published:
2002-08-15
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Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
crm strategy business:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
-
Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
crm strategy business:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
-
Abstract:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should
be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a
culture consistent with CRM can lead to a deployment strategy (...)
Excerpt related to
crm strategy business:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based sy...
Published:
2004-10-22
-
Abstract:
You may not yet have heard of ICICI-Infotech or its ERP offering, ORION. Well, for some time the rest of the world has. ICICI-Infotech
is starting to make its presence felt in North America and raise some ERP eyebrows. Read on as to why you may want to take
a closer look at this vendor and its product. I (...)
Excerpt related to
crm strategy business:
You may not yet have heard of ICICI-Infotech or its ERP offering, ORION. Well, for some time the rest of the world has. ICICI-Infotech
is starting...
Published:
2004-11-22
-
Abstract:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors tend to step on mid-market vendor's toes. The real concern is to determine whether the mid-market cultural
and functional differences are well understood and (...)
Excerpt related to
crm strategy business:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors...
Published:
2003-06-26
-
Abstract:
Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy.
Looking beyond general approaches and company policies that set expectations and establish data management procedures, we
will explore applications and tools that help reduce the negat (...)
Excerpt related to
crm strategy business:
Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy.
Looking beyond general ap...
Published:
2004-03-08
-
Abstract:
ICICI-Infotech is starting to make its presence felt in North America and raise some ERP eyebrows. In this research note,
you'll also learn about the company's strategy to target small and medium-size enterprises in order to enlarge its footprint
in North America. It is targeting companies migrating from (...)
Excerpt related to
crm strategy business:
ICICI-Infotech is starting to make its presence felt in North America and raise some ERP eyebrows. In this research note,
you'll also learn about ...
Published:
2004-11-23
-
Abstract:
Despite the plausible product roadmap, any organization evaluating MBS products should keep itself informed, and consider
existing functionality only. MBS, at this stage, will likely not appeal to companies that need more complex CRM capabilities
or must manage customer relationships through diverse li (...)
Excerpt related to
crm strategy business:
Despite the plausible product roadmap, any organization evaluating MBS products should keep itself informed, and consider
existing functionality o...
Published:
2002-11-06
-
Abstract:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Excerpt related to
crm strategy business:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business
strategy that is enabled by a set of applic...
Published:
2004-11-08
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
crm strategy business:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
-
Abstract:
The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are courting this market
segment extensively. This is the second of a series of articles that look at strategies deployed by major enterprise solution
vendors to attract the SMB decision makers and whether t (...)
Excerpt related to
crm strategy business:
The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are courting this market segment
extensively. Th...
Published:
2003-06-30
-
Abstract:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel Systems, and 2) it announced the intention to deliver its product also via 3rd-party Application Service
Providers (ASPs). We express our views in this regard. (...)
Excerpt related to
crm strategy business:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel S...
Published:
2000-05-18
-
Abstract:
ICICI-Infotech is starting to make its presence felt in North America and raise some ERP eyebrows. Read on as to why you
may want to take a closer look at this vendor and its product. In this research note, you'll also learn about the company’s
strategy to target small and medium-size enterprises in or (...)
Excerpt related to
crm strategy business:
ICICI-Infotech is starting to make its presence felt in North America and raise some ERP eyebrows. Read on as to why you may
want to take a closer...
Published:
2004-11-24
-
Abstract:
Having stemmed the tide of losses and returned to profitability in 2001, will in 2002 market witness Baan's return to former
ERP stardom given the company's recent product enhancements, new partnerships and customer base retention/expansion initiatives? (...)
Excerpt related to
crm strategy business:
Having stemmed the tide of losses and returned to profitability in 2001, will in 2002 market witness Baan's return to
former ERP stardom given the...
Published:
2002-02-18
-
Abstract:
The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term,
but due to vacillating motives of the participants that compete in the other enterprise applications fields, will it last?
For the time being, Microsoft will likely be content to hel (...)
Excerpt related to
crm strategy business:
The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term,
but due to vacillating ...
Published:
2003-08-28
-
Abstract:
On August 3, Lawson Software, a provider of Internet-enabled business applications, announced it had won the largest contract
in its history to extend its healthcare market leadership. Earlier, on July 20, Lawson Software announced financial results
and its year-over-year growth statistics for the year e (...)
Excerpt related to
crm strategy business:
On August 3, Lawson Software, a provider of Internet-enabled business applications, announced it had won the largest contract
in its history to ex...
Published:
2000-08-24
-
Abstract:
Will the long awaited Siebel 7 product release help the until recently undisputed CRM leader withstand the pressure from
ERP giants – SAP, Oracle and PeopleSoft? (...)
Excerpt related to
crm strategy business:
Will the long awaited Siebel 7 product release help the until recently undisputed CRM leader withstand the pressure from ERP
giants – SAP, Oracle ...
Published:
2001-12-28
-
Abstract:
MBS Solomon, due to its distinct differentiators and weaknesses has been blessed in disguise with possibly the most distinct
niche and the least overlap (gray area) with the other MBS ERP products (i.e., MBS Great Plains, MBS Navision, and MBS Axapta). (...)
Excerpt related to
crm strategy business:
MBS Solomon, due to its distinct differentiators and weaknesses has been blessed in disguise with possibly the most distinct
niche and the least o...
Published:
2003-09-04
-
Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
crm strategy business:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11