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Abstract:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Excerpt related to
crm strategy as crm solution:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by
gathering data from ea...
Published:
2003-07-03
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Abstract:
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash
cushioned Microsoft has been putting together the pieces of its CRM (and likely the overall enterprise applications) strategy
mosaic (...)
Excerpt related to
crm strategy as crm solution:
While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash
cushioned Microsoft has...
Published:
2002-08-15
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Abstract:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel Systems, and 2) it announced the intention to deliver its product also via 3rd-party Application Service
Providers (ASPs). We express our views in this regard. (...)
Excerpt related to
crm strategy as crm solution:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel S...
Published:
2000-05-18
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Abstract:
In today's software frenzy and with the increasing demand for applications that provide maximum return on investment, many
companies have failed to focus on subjects like reliability, downtime, and scalability. Since 1991, Touchtone Corporation
has devoted its efforts to developing and maintaining a clie (...)
Excerpt related to
crm strategy as crm solution:
In today's software frenzy and with the increasing demand for applications that provide maximum return on investment,
many companies have failed t...
Published:
2004-06-15
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Abstract:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors tend to step on mid-market vendor's toes. The real concern is to determine whether the mid-market cultural
and functional differences are well understood and (...)
Excerpt related to
crm strategy as crm solution:
As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large
enterprise vendors...
Published:
2003-06-26
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Abstract:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Excerpt related to
crm strategy as crm solution:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Published:
2008-10-13
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Abstract:
On May 2, SAP AG, the leading provider of enterprise software applications, announced a strategic alliance with Nortel Networks
to develop and integrate industry-specific CRM solutions. (...)
Excerpt related to
crm strategy as crm solution:
On May 2, SAP AG, the leading provider of enterprise software applications, announced a strategic alliance with Nortel Networks
to develop and int...
Published:
2000-05-31
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Abstract:
CRM software analysis: Read this comprehensive analysis and summary of Consona Enterprise CRM to learn what lies ahead for
this flagship CRM product. Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is
determined to establish a CRM “kingdom” based on Consona (...)
Excerpt related to
crm strategy as crm solution:
CRM software analysis: Read this comprehensive analysis and summary of Consona Enterprise CRM to learn what lies ahead for
this flagship CRM produc...
Published:
2010-02-05
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Abstract:
The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term,
but due to vacillating motives of the participants that compete in the other enterprise applications fields, will it last?
For the time being, Microsoft will likely be content to hel (...)
Excerpt related to
crm strategy as crm solution:
The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term,
but due to vacillating ...
Published:
2003-08-28
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
crm strategy as crm solution:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
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Abstract:
The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are courting this market
segment extensively. This is the second of a series of articles that look at strategies deployed by major enterprise solution
vendors to attract the SMB decision makers and whether t (...)
Excerpt related to
crm strategy as crm solution:
The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are courting this market segment
extensively. Th...
Published:
2003-06-30
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Abstract:
While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly
a part of the much broader CRM class of products, which typically includes front-office applications for sales force automation
(SFA), marketing automation, and field service/call c (...)
Excerpt related to
crm strategy as crm solution:
While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly
a part of the much bro...
Published:
2002-11-08
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Abstract:
SAP AG has seemingly crossed a strategy chasm, from a strict, stodgy, Not-Invented-Here (NIH) approach to software development
and delivery, to a seemingly quite open approach of broad development alliances, company acquisitions, Internet portals development,
and a deep, new relationship with IBM for bot (...)
Excerpt related to
crm strategy as crm solution:
SAP AG has seemingly crossed a strategy chasm, from a strict, stodgy, Not-Invented- Here (NIH) approach to software development
and delivery, to a ...
Published:
2001-09-22
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Abstract:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM
to c-level management. (...)
Excerpt related to
crm strategy as crm solution:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process...
Published:
2006-11-23
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Abstract:
Industri-Matematik 2Q00 revenues decreased 21% over the same period last year. More alarming is a four-year decline in license
revenues, a trend that IMI hopes to reverse with its new suite, VIVALDI, and IBM. (...)
Excerpt related to
crm strategy as crm solution:
Industri-Matematik 2Q00 revenues decreased 21% over the same period last year. More alarming is a four-year decline in license
revenues, a trend t...
Published:
1999-12-08
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Abstract:
Angara uses millions of anonymous user profiles to help websites convert first time visitors to first-time customers. (...)
Excerpt related to
crm strategy as crm solution:
Angara uses millions of anonymous user profiles to help websites convert first time visitors to first-time customers.
Published:
2000-05-04
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Abstract:
Whether this is a temporary stint, a true long-term alliance, or just a prelude to nuptials down the track, Microsoft should
turn out as a beneficiary in every way. (...)
Excerpt related to
crm strategy as crm solution:
Whether this is a temporary stint, a true long-term alliance, or just a prelude to nuptials down the track, Microsoft should
turn out as a benefic...
Published:
2003-08-30
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Abstract:
When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important
to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success
through its existing customer base will testify to the reliabi (...)
Excerpt related to
crm strategy as crm solution:
When it comes to touting 200 product enhancements, what JD Edwards is saying is that ease of integration is important to mid-market
companies b...
Published:
2003-04-01
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Abstract:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which
vendors embrace open architectures and inter-application messaging protocols, or find a one-stop-shop with all the software,
functionality, and interoperability one could ever ask for. (...)
Excerpt related to
crm strategy as crm solution:
There are two ways to build enterprise application solutions: link together disparate, best-of-breed solutions, in which vendors
embrace open arch...
Published:
2001-11-22
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Abstract:
Today's enterprise applications are required as a matter of course to address more than the processes taking place within
the walls of an enterprise. Almost all traditional ERP vendors (small and big alike) had to experience a wake-up call and
have long been trying to expand their product offering in tu (...)
Excerpt related to
crm strategy as crm solution:
Today's enterprise applications are required as a matter of course to address more than the processes taking place within
the walls of an enterpri...
Published:
2004-01-31